Základní přehled
Návštěvy
74 283
-24.5% M
-2.4% R
Tržby
4 648 693 Kč
-20.4% M
+7.2% R
Profit
-8 372 Kč
-105.0% M
-102.0% R
Konverzní poměr
1.15%
-8.7% M
-2.7% R
Transakce
851
-31.1% M
-5.0% R
Průměrná objednávka
5 463 Kč
+15.5% M
+12.9% R
Hodnota návštěvy
62.58 Kč
+5.4% M
+9.9% R
Náklady
737 305 Kč
-4.9% M
+37.7% R
PNO
15.86%
+19.5% M
+28.5% R
POAS
98.86
-18.7% M
-45.1% R
Marketingové kanály
Metriky:
−
Návštěvy
−
Tržby
−
Profit
−
Náklady
−
PNO
−
POAS
+
Podíl
+
CR %
+
Transakce
+
AOV
| Zdroj |
Návštěvy |
Tržby |
Profit |
Náklady |
PNO % |
POAS |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
|
Direct
|
4 334 |
-36% |
-24% |
688 251 Kč |
-24% |
16% |
41 353 Kč |
-36% |
-65% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
2.19 % |
6% |
25% |
95 |
-33% |
-5% |
7 245 Kč |
12% |
22% |
14.8 % |
|
Google Ads
|
39 832 |
-26% |
-0% |
2 506 216 Kč |
-20% |
18% |
-123 430 Kč |
212% |
-639% |
493 201 Kč |
-4% |
18% |
19.68 % |
20% |
-0% |
74.97 |
-19% |
-29% |
1.13 % |
-7% |
-4% |
450 |
-31% |
-4% |
5 569 Kč |
16% |
23% |
53.9 % |
|
Sklik
|
8 992 |
-18% |
7% |
475 426 Kč |
-36% |
-18% |
62 789 Kč |
-55% |
-53% |
87 472 Kč |
-17% |
17% |
18.40 % |
29% |
43% |
171.78 |
-25% |
-38% |
1.29 % |
-14% |
-4% |
116 |
-30% |
4% |
4 099 Kč |
-8% |
-21% |
10.2 % |
|
Bing Ads
|
966 |
-27% |
6% |
178 336 Kč |
-14% |
-17% |
26 234 Kč |
57% |
32% |
14 272 Kč |
-31% |
10% |
8.00 % |
-20% |
33% |
283.82 |
57% |
12% |
3.11 % |
-7% |
-6% |
30 |
-32% |
0% |
5 945 Kč |
25% |
-17% |
3.8 % |
|
Facebook Ads
|
6 476 |
-5% |
145% |
79 830 Kč |
-28% |
-15% |
-95 028 Kč |
0% |
3016% |
114 936 Kč |
10% |
486% |
143.98 % |
52% |
588% |
17.32 |
82% |
-79% |
0.32 % |
10% |
-39% |
21 |
5% |
50% |
3 801 Kč |
-32% |
-43% |
1.7 % |
|
Google Organic
|
9 464 |
-21% |
-33% |
503 529 Kč |
80% |
42% |
64 164 Kč |
228% |
33% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.85 % |
13% |
30% |
80 |
-11% |
-13% |
6 294 Kč |
102% |
63% |
10.8 % |
|
Seznam Organic
|
1 105 |
-25% |
-30% |
7 021 Kč |
-58% |
-90% |
2 990 Kč |
-41% |
-86% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.54 % |
-53% |
-39% |
6 |
-65% |
-57% |
1 170 Kč |
19% |
-76% |
0.2 % |
|
Zbozi.cz
|
889 |
-21% |
100% |
26 389 Kč |
-80% |
100% |
-7 824 Kč |
-140% |
100% |
16 044 Kč |
-13% |
100% |
60.80 % |
344% |
100% |
51.23 |
-75% |
100% |
1.80 % |
-40% |
100% |
16 |
-53% |
100% |
1 649 Kč |
-58% |
100% |
0.6 % |
| Celkem |
74 283 |
-25% |
-2% |
4 648 693 Kč |
-20% |
7% |
-8 372 Kč |
-105% |
-102% |
737 305 Kč |
-5% |
38% |
15.86 % |
20% |
28% |
98.86 |
-19% |
-45% |
1.15 % |
-9% |
-3% |
851 |
-31% |
-5% |
5 463 Kč |
15% |
13% |
100.0 % |
Direct - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Profit |
Náklady |
PNO % |
POAS |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Duben 2026 |
4 167 |
-38% |
-25% |
686 141 Kč |
-25% |
31% |
40 965 Kč |
-37% |
-56% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
15.5 % |
2.21 % |
6% |
31% |
92 |
0% |
0% |
7 458 Kč |
- |
- |
| Březen 2026 |
6 762 |
22% |
6% |
911 020 Kč |
34% |
16% |
64 756 Kč |
-49% |
-64% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
15.6 % |
2.09 % |
23% |
-7% |
141 |
0% |
0% |
6 461 Kč |
- |
- |
| Únor 2026 |
5 543 |
-14% |
1% |
677 945 Kč |
-28% |
-34% |
127 963 Kč |
-0% |
18% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
15.5 % |
1.70 % |
-20% |
-25% |
94 |
0% |
0% |
7 212 Kč |
- |
- |
| Leden 2026 |
6 483 |
-44% |
-6% |
943 979 Kč |
-42% |
2% |
128 526 Kč |
-35% |
135% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
15.4 % |
2.11 % |
-17% |
-2% |
137 |
0% |
0% |
6 890 Kč |
- |
- |
| Prosinec 2025 |
11 636 |
20% |
10% |
1 622 428 Kč |
-22% |
-8% |
196 594 Kč |
-11% |
22% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
15.1 % |
2.55 % |
-18% |
-4% |
297 |
0% |
0% |
5 463 Kč |
- |
- |
| Listopad 2025 |
9 698 |
60% |
22% |
2 092 077 Kč |
59% |
69% |
220 853 Kč |
232% |
123% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
17.6 % |
3.12 % |
13% |
28% |
303 |
0% |
0% |
6 905 Kč |
- |
- |
| Říjen 2025 |
6 065 |
36% |
-9% |
1 317 361 Kč |
33% |
37% |
66 524 Kč |
-28% |
-16% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
22.9 % |
2.75 % |
8% |
21% |
167 |
0% |
0% |
7 888 Kč |
- |
- |
| Září 2025 |
4 452 |
5% |
-34% |
988 499 Kč |
8% |
37% |
92 294 Kč |
5% |
15% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
22.1 % |
2.54 % |
-16% |
68% |
113 |
0% |
0% |
8 748 Kč |
- |
- |
| Srpen 2025 |
4 246 |
17% |
-54% |
918 359 Kč |
52% |
7% |
88 225 Kč |
31% |
67% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
20.7 % |
3.01 % |
5% |
90% |
128 |
0% |
0% |
7 175 Kč |
- |
- |
| Červenec 2025 |
3 620 |
-3% |
-26% |
603 182 Kč |
-9% |
-10% |
67 368 Kč |
-39% |
47% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
16.1 % |
2.87 % |
1% |
41% |
104 |
0% |
0% |
5 800 Kč |
- |
- |
| Červen 2025 |
3 719 |
-21% |
37% |
666 110 Kč |
-19% |
48% |
109 698 Kč |
7% |
176% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
16.3 % |
2.85 % |
26% |
2% |
106 |
0% |
0% |
6 284 Kč |
- |
- |
| Květen 2025 |
4 733 |
-14% |
174% |
821 142 Kč |
56% |
153% |
102 802 Kč |
10% |
100% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
19.4 % |
2.26 % |
34% |
-9% |
107 |
0% |
0% |
7 674 Kč |
- |
- |
| Duben 2025 |
5 531 |
-13% |
0% |
525 167 Kč |
-33% |
0% |
93 832 Kč |
-47% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
12.8 % |
1.68 % |
-25% |
0% |
93 |
0% |
0% |
5 647 Kč |
- |
- |
Google Ads - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Profit |
Náklady |
PNO % |
POAS |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Duben 2026 |
38 301 |
-29% |
3% |
2 323 816 Kč |
-26% |
16% |
-120 994 Kč |
206% |
-794% |
476 201 Kč |
-7% |
19% |
20.49 % |
25% |
3% |
74.59 |
-19% |
-29% |
52.6 % |
1.12 % |
-7% |
-6% |
428 |
0% |
0% |
5 429 Kč |
- |
- |
| Březen 2026 |
53 899 |
-6% |
28% |
3 130 526 Kč |
43% |
-6% |
-39 526 Kč |
-80% |
-174% |
511 638 Kč |
5% |
-4% |
16.34 % |
-27% |
2% |
92.27 |
58% |
-16% |
53.6 % |
1.21 % |
42% |
-2% |
650 |
0% |
0% |
4 816 Kč |
- |
- |
| Únor 2026 |
57 224 |
-15% |
32% |
2 193 930 Kč |
-30% |
-12% |
-202 397 Kč |
92% |
-33% |
488 521 Kč |
-23% |
-14% |
22.27 % |
11% |
-3% |
58.57 |
-30% |
26% |
50.2 % |
0.85 % |
-8% |
-20% |
486 |
0% |
0% |
4 514 Kč |
- |
- |
| Leden 2026 |
67 117 |
-30% |
22% |
3 146 997 Kč |
-44% |
7% |
-105 357 Kč |
83% |
-73% |
631 042 Kč |
-40% |
2% |
20.05 % |
8% |
-5% |
83.30 |
-12% |
126% |
51.2 % |
0.93 % |
-33% |
-8% |
622 |
0% |
0% |
5 059 Kč |
- |
- |
| Prosinec 2025 |
95 682 |
31% |
22% |
5 645 862 Kč |
-12% |
3% |
-57 482 Kč |
-85% |
-92% |
1 050 469 Kč |
10% |
-7% |
18.61 % |
24% |
-10% |
94.53 |
59% |
154% |
52.7 % |
1.39 % |
3% |
0% |
1 331 |
0% |
0% |
4 242 Kč |
- |
- |
| Listopad 2025 |
73 218 |
30% |
25% |
6 394 699 Kč |
132% |
36% |
-387 210 Kč |
927% |
-3% |
958 027 Kč |
105% |
13% |
14.98 % |
-11% |
-17% |
59.58 |
-35% |
13% |
53.7 % |
1.35 % |
47% |
1% |
990 |
0% |
0% |
6 459 Kč |
- |
- |
| Říjen 2025 |
56 211 |
60% |
32% |
2 760 564 Kč |
23% |
16% |
-37 708 Kč |
-66% |
-87% |
466 913 Kč |
17% |
-12% |
16.91 % |
-5% |
-24% |
91.92 |
28% |
102% |
48.0 % |
0.92 % |
-19% |
-20% |
517 |
0% |
0% |
5 340 Kč |
- |
- |
| Září 2025 |
35 031 |
22% |
2% |
2 252 530 Kč |
19% |
33% |
-112 218 Kč |
243% |
-42% |
400 101 Kč |
22% |
10% |
17.76 % |
2% |
-17% |
71.95 |
-20% |
55% |
50.4 % |
1.14 % |
-0% |
6% |
398 |
0% |
0% |
5 660 Kč |
- |
- |
| Srpen 2025 |
28 680 |
-7% |
5% |
1 888 882 Kč |
11% |
20% |
-32 735 Kč |
-37% |
-83% |
328 464 Kč |
-6% |
-6% |
17.39 % |
-16% |
-21% |
90.03 |
6% |
109% |
42.5 % |
1.14 % |
10% |
6% |
326 |
0% |
0% |
5 794 Kč |
- |
- |
| Červenec 2025 |
30 734 |
0% |
76% |
1 696 553 Kč |
-12% |
7% |
-52 038 Kč |
-13% |
-45% |
350 249 Kč |
-0% |
17% |
20.64 % |
13% |
10% |
85.14 |
2% |
24% |
45.3 % |
1.04 % |
-11% |
-35% |
319 |
0% |
0% |
5 318 Kč |
- |
- |
| Červen 2025 |
30 700 |
-5% |
135% |
1 927 408 Kč |
-7% |
92% |
-59 530 Kč |
108% |
-70% |
351 939 Kč |
-11% |
23% |
18.26 % |
-4% |
-36% |
83.09 |
-10% |
174% |
47.1 % |
1.17 % |
10% |
-27% |
358 |
0% |
0% |
5 384 Kč |
- |
- |
| Květen 2025 |
32 320 |
-13% |
217% |
2 076 225 Kč |
3% |
197% |
-28 622 Kč |
-264% |
-92% |
396 576 Kč |
-1% |
10% |
19.10 % |
-4% |
-63% |
92.78 |
-11% |
100% |
49.1 % |
1.06 % |
-11% |
-11% |
343 |
0% |
0% |
6 053 Kč |
- |
- |
| Duben 2025 |
37 327 |
-11% |
0% |
2 006 605 Kč |
-40% |
0% |
17 435 Kč |
-67% |
0% |
400 023 Kč |
-25% |
0% |
19.94 % |
25% |
0% |
104.36 |
-5% |
0% |
48.8 % |
1.19 % |
-3% |
0% |
445 |
0% |
0% |
4 509 Kč |
- |
- |
Sklik - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Profit |
Náklady |
PNO % |
POAS |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Duben 2026 |
8 489 |
-25% |
5% |
474 475 Kč |
-36% |
-15% |
65 753 Kč |
-52% |
-48% |
83 912 Kč |
-21% |
17% |
17.69 % |
24% |
38% |
178.36 |
-23% |
-36% |
10.7 % |
1.34 % |
-9% |
1% |
114 |
0% |
0% |
4 162 Kč |
- |
- |
| Březen 2026 |
11 254 |
24% |
21% |
741 011 Kč |
21% |
26% |
138 153 Kč |
3% |
-1% |
105 939 Kč |
50% |
34% |
14.30 % |
24% |
7% |
230.41 |
-21% |
-17% |
12.7 % |
1.48 % |
-3% |
7% |
166 |
0% |
0% |
4 464 Kč |
- |
- |
| Únor 2026 |
9 110 |
-17% |
4% |
611 569 Kč |
-2% |
-14% |
134 560 Kč |
-11% |
-1% |
70 727 Kč |
-7% |
9% |
11.56 % |
-5% |
27% |
290.25 |
-2% |
-6% |
14.0 % |
1.53 % |
33% |
10% |
139 |
0% |
0% |
4 400 Kč |
- |
- |
| Leden 2026 |
10 992 |
-40% |
-12% |
624 808 Kč |
-41% |
-22% |
150 881 Kč |
-7% |
148% |
76 406 Kč |
-61% |
-2% |
12.23 % |
-35% |
26% |
297.47 |
63% |
67% |
10.2 % |
1.15 % |
-9% |
-18% |
126 |
0% |
0% |
4 959 Kč |
- |
- |
| Prosinec 2025 |
18 281 |
55% |
11% |
1 050 840 Kč |
8% |
-27% |
162 516 Kč |
74% |
57% |
197 957 Kč |
74% |
32% |
18.84 % |
61% |
82% |
182.10 |
-0% |
8% |
9.8 % |
1.26 % |
-23% |
-22% |
230 |
0% |
0% |
4 569 Kč |
- |
- |
| Listopad 2025 |
11 826 |
45% |
-8% |
970 485 Kč |
56% |
5% |
93 657 Kč |
-35% |
133% |
113 728 Kč |
59% |
-11% |
11.72 % |
2% |
-16% |
182.35 |
-39% |
39% |
8.1 % |
1.63 % |
-9% |
12% |
193 |
0% |
0% |
5 028 Kč |
- |
- |
| Říjen 2025 |
8 183 |
24% |
-32% |
623 842 Kč |
46% |
-2% |
143 295 Kč |
53% |
523% |
71 337 Kč |
22% |
-34% |
11.44 % |
-17% |
-32% |
300.87 |
16% |
148% |
10.8 % |
1.78 % |
0% |
43% |
146 |
0% |
0% |
4 273 Kč |
- |
- |
| Září 2025 |
6 573 |
0% |
8% |
426 523 Kč |
3% |
22% |
93 760 Kč |
22% |
1326% |
58 687 Kč |
-14% |
-2% |
13.76 % |
-16% |
-20% |
259.76 |
22% |
134% |
9.5 % |
1.78 % |
7% |
57% |
117 |
0% |
0% |
3 645 Kč |
- |
- |
| Srpen 2025 |
6 562 |
7% |
42% |
414 240 Kč |
49% |
45% |
76 561 Kč |
193% |
873% |
67 989 Kč |
15% |
39% |
16.41 % |
-23% |
-4% |
212.61 |
48% |
83% |
9.3 % |
1.66 % |
40% |
-2% |
109 |
0% |
0% |
3 800 Kč |
- |
- |
| Červenec 2025 |
6 146 |
7% |
51% |
277 328 Kč |
-43% |
-19% |
26 120 Kč |
-73% |
-57% |
59 248 Kč |
6% |
87% |
21.36 % |
87% |
131% |
144.09 |
-47% |
-50% |
7.4 % |
1.19 % |
-33% |
-33% |
73 |
0% |
0% |
3 799 Kč |
- |
- |
| Červen 2025 |
5 718 |
-11% |
62% |
488 764 Kč |
-13% |
88% |
96 425 Kč |
-26% |
518% |
55 833 Kč |
-13% |
-10% |
11.42 % |
-0% |
-52% |
272.70 |
-9% |
118% |
12.0 % |
1.77 % |
1% |
13% |
101 |
0% |
0% |
4 839 Kč |
- |
- |
| Květen 2025 |
6 428 |
-21% |
100% |
562 895 Kč |
0% |
100% |
129 518 Kč |
2% |
-268% |
64 454 Kč |
-10% |
-16% |
11.45 % |
-10% |
100% |
300.95 |
8% |
100% |
13.3 % |
1.74 % |
31% |
100% |
112 |
0% |
0% |
5 026 Kč |
- |
- |
| Duben 2025 |
8 101 |
-13% |
0% |
560 695 Kč |
-5% |
0% |
127 494 Kč |
-8% |
0% |
71 684 Kč |
-9% |
0% |
12.78 % |
-5% |
0% |
277.86 |
1% |
0% |
13.6 % |
1.33 % |
-4% |
0% |
108 |
0% |
0% |
5 192 Kč |
- |
- |
Bing Ads - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Profit |
Náklady |
PNO % |
POAS |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Duben 2026 |
921 |
-30% |
8% |
177 009 Kč |
-15% |
-16% |
26 043 Kč |
56% |
28% |
13 603 Kč |
-35% |
10% |
7.68 % |
-23% |
32% |
291.46 |
61% |
10% |
4.0 % |
3.15 % |
-5% |
-4% |
29 |
0% |
0% |
6 104 Kč |
- |
- |
| Březen 2026 |
1 322 |
17% |
17% |
208 538 Kč |
179% |
20% |
16 736 Kč |
-565% |
-290% |
20 782 Kč |
2% |
-23% |
9.97 % |
-64% |
-36% |
180.53 |
119% |
167% |
3.6 % |
3.33 % |
70% |
40% |
44 |
0% |
0% |
4 739 Kč |
- |
- |
| Únor 2026 |
1 127 |
-29% |
-14% |
74 761 Kč |
-66% |
-51% |
-3 601 Kč |
-108% |
-92% |
20 471 Kč |
-6% |
-61% |
27.38 % |
175% |
-22% |
82.41 |
-73% |
365% |
1.7 % |
1.95 % |
19% |
-12% |
22 |
0% |
0% |
3 398 Kč |
- |
- |
| Leden 2026 |
1 581 |
-15% |
-12% |
219 106 Kč |
-64% |
17% |
45 463 Kč |
-44% |
-216% |
21 851 Kč |
-25% |
-53% |
9.97 % |
106% |
-60% |
308.06 |
-19% |
1807% |
3.6 % |
1.64 % |
-49% |
10% |
26 |
0% |
0% |
8 427 Kč |
- |
- |
| Prosinec 2025 |
1 870 |
0% |
-45% |
603 319 Kč |
85% |
36% |
81 222 Kč |
-2590% |
-516% |
29 172 Kč |
-2% |
-53% |
4.84 % |
-47% |
-66% |
378.43 |
325% |
451% |
5.6 % |
3.21 % |
15% |
70% |
60 |
0% |
0% |
10 055 Kč |
- |
- |
| Listopad 2025 |
1 863 |
38% |
-15% |
326 026 Kč |
108% |
19% |
-3 261 Kč |
-117% |
-94% |
29 833 Kč |
64% |
-63% |
9.15 % |
-21% |
-69% |
89.07 |
-57% |
195% |
2.7 % |
2.79 % |
4% |
15% |
52 |
0% |
0% |
6 270 Kč |
- |
- |
| Říjen 2025 |
1 346 |
12% |
-12% |
156 880 Kč |
9% |
1% |
19 447 Kč |
-262% |
-198% |
18 141 Kč |
-23% |
-49% |
11.56 % |
-30% |
-50% |
207.20 |
321% |
369% |
2.7 % |
2.67 % |
11% |
47% |
36 |
0% |
0% |
4 358 Kč |
- |
- |
| Září 2025 |
1 205 |
-0% |
20% |
143 878 Kč |
-26% |
-18% |
-12 020 Kč |
-134% |
-9% |
23 644 Kč |
9% |
-33% |
16.43 % |
47% |
-18% |
49.16 |
-81% |
-22% |
3.2 % |
2.41 % |
27% |
-11% |
29 |
0% |
0% |
4 961 Kč |
- |
- |
| Srpen 2025 |
1 209 |
19% |
92% |
194 094 Kč |
-34% |
4% |
35 812 Kč |
285% |
-541% |
21 666 Kč |
30% |
-10% |
11.16 % |
97% |
-13% |
265.29 |
70% |
301% |
4.4 % |
1.90 % |
-26% |
-56% |
23 |
0% |
0% |
8 439 Kč |
- |
- |
| Červenec 2025 |
1 013 |
58% |
100% |
293 771 Kč |
46% |
199% |
9 306 Kč |
-68% |
-1084% |
16 632 Kč |
290% |
23% |
5.66 % |
167% |
-59% |
155.95 |
-80% |
68% |
7.8 % |
2.57 % |
-8% |
-41% |
26 |
0% |
0% |
11 299 Kč |
- |
- |
| Červen 2025 |
642 |
-18% |
35% |
201 246 Kč |
102% |
148% |
29 234 Kč |
157% |
-336% |
4 268 Kč |
-53% |
-72% |
2.12 % |
-77% |
-89% |
784.88 |
249% |
3811% |
4.9 % |
2.80 % |
-5% |
11% |
18 |
0% |
0% |
11 180 Kč |
- |
- |
| Květen 2025 |
783 |
-9% |
130% |
99 665 Kč |
-53% |
28% |
11 395 Kč |
-44% |
-174% |
9 103 Kč |
-26% |
-41% |
9.13 % |
57% |
-54% |
225.17 |
-15% |
100% |
2.4 % |
2.94 % |
-10% |
-17% |
23 |
0% |
0% |
4 333 Kč |
- |
- |
| Duben 2025 |
856 |
-24% |
0% |
211 925 Kč |
22% |
0% |
20 299 Kč |
-331% |
0% |
12 339 Kč |
-55% |
0% |
5.82 % |
-63% |
0% |
264.51 |
292% |
0% |
5.1 % |
3.27 % |
37% |
0% |
28 |
0% |
0% |
7 569 Kč |
- |
- |
Facebook Ads - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Profit |
Náklady |
PNO % |
POAS |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Duben 2026 |
6 171 |
-9% |
142% |
77 302 Kč |
-30% |
-17% |
-91 967 Kč |
-3% |
3753% |
111 165 Kč |
6% |
487% |
143.81 % |
52% |
611% |
17.27 |
81% |
-80% |
1.8 % |
0.31 % |
4% |
-44% |
19 |
0% |
0% |
4 069 Kč |
- |
- |
| Březen 2026 |
6 788 |
-17% |
139% |
111 005 Kč |
6% |
180% |
-94 821 Kč |
46% |
502% |
104 813 Kč |
18% |
431% |
94.42 % |
12% |
89% |
9.53 |
-65% |
-53% |
1.9 % |
0.29 % |
-25% |
-51% |
20 |
0% |
0% |
5 550 Kč |
- |
- |
| Únor 2026 |
8 131 |
-16% |
108% |
104 771 Kč |
152% |
287% |
-64 775 Kč |
61% |
189% |
88 583 Kč |
85% |
295% |
84.55 % |
-26% |
2% |
26.88 |
70% |
33408% |
2.4 % |
0.39 % |
72% |
54% |
32 |
0% |
0% |
3 274 Kč |
- |
- |
| Leden 2026 |
9 639 |
-26% |
122% |
41 608 Kč |
-86% |
-66% |
-40 266 Kč |
54% |
253% |
47 810 Kč |
-23% |
144% |
114.90 % |
467% |
614% |
15.78 |
-73% |
-62% |
0.7 % |
0.23 % |
-31% |
-29% |
22 |
0% |
0% |
1 891 Kč |
- |
- |
| Prosinec 2025 |
13 023 |
63% |
199% |
307 964 Kč |
-12% |
225% |
-26 066 Kč |
-368% |
29% |
62 362 Kč |
67% |
180% |
20.25 % |
90% |
-14% |
58.20 |
-54% |
505% |
2.9 % |
0.33 % |
-40% |
-10% |
43 |
0% |
0% |
7 162 Kč |
- |
- |
| Listopad 2025 |
7 978 |
56% |
199% |
350 997 Kč |
221% |
129% |
9 735 Kč |
119% |
-344% |
37 391 Kč |
54% |
98% |
10.65 % |
-52% |
-13% |
126.04 |
7% |
60% |
2.9 % |
0.55 % |
41% |
-22% |
44 |
0% |
0% |
7 977 Kč |
- |
- |
| Říjen 2025 |
5 108 |
13% |
124% |
109 264 Kč |
143% |
53% |
4 436 Kč |
-126% |
-159% |
24 224 Kč |
3% |
22% |
22.17 % |
-58% |
-20% |
118.31 |
326% |
91% |
1.9 % |
0.39 % |
10% |
28% |
20 |
0% |
0% |
5 463 Kč |
- |
- |
| Září 2025 |
4 502 |
38% |
122% |
45 009 Kč |
-55% |
23% |
-17 011 Kč |
6% |
44% |
23 551 Kč |
33% |
23% |
52.32 % |
192% |
0% |
27.77 |
176% |
-27% |
1.0 % |
0.36 % |
5% |
-20% |
16 |
0% |
0% |
2 813 Kč |
- |
- |
| Srpen 2025 |
3 260 |
8% |
74% |
99 251 Kč |
46% |
935% |
-15 974 Kč |
-1% |
-27% |
17 762 Kč |
8% |
-20% |
17.90 % |
-26% |
-92% |
10.07 |
619% |
434% |
2.2 % |
0.34 % |
70% |
26% |
11 |
0% |
0% |
9 023 Kč |
- |
- |
| Červenec 2025 |
3 024 |
17% |
46% |
67 940 Kč |
204% |
247% |
-16 195 Kč |
17% |
-17% |
16 425 Kč |
-11% |
-28% |
24.18 % |
-71% |
-79% |
1.40 |
-94% |
-90% |
1.8 % |
0.20 % |
-26% |
106% |
6 |
0% |
0% |
11 323 Kč |
- |
- |
| Červen 2025 |
2 595 |
25% |
33% |
22 379 Kč |
-69% |
-46% |
-13 850 Kč |
91% |
270% |
18 513 Kč |
-38% |
6% |
82.73 % |
100% |
95% |
25.19 |
-67% |
-68% |
0.5 % |
0.27 % |
-38% |
-34% |
7 |
0% |
0% |
3 197 Kč |
- |
- |
| Květen 2025 |
2 080 |
-19% |
105% |
71 501 Kč |
-24% |
100% |
-7 259 Kč |
204% |
-60% |
29 639 Kč |
57% |
63% |
41.45 % |
105% |
100% |
75.51 |
-14% |
100% |
1.7 % |
0.43 % |
-21% |
100% |
9 |
0% |
0% |
7 945 Kč |
- |
- |
| Duben 2025 |
2 553 |
-10% |
0% |
93 644 Kč |
136% |
0% |
-2 387 Kč |
-85% |
0% |
18 937 Kč |
-4% |
0% |
20.22 % |
-59% |
0% |
87.40 |
332% |
0% |
2.3 % |
0.55 % |
-8% |
0% |
14 |
0% |
0% |
6 689 Kč |
- |
- |
Google Organic - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Profit |
Náklady |
PNO % |
POAS |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Duben 2026 |
9 141 |
-23% |
-33% |
501 749 Kč |
79% |
45% |
63 004 Kč |
222% |
35% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
11.4 % |
0.85 % |
13% |
30% |
78 |
0% |
0% |
6 433 Kč |
- |
- |
| Březen 2026 |
11 943 |
1% |
-20% |
279 946 Kč |
-34% |
-48% |
19 548 Kč |
-62% |
-67% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
4.8 % |
0.75 % |
6% |
-5% |
90 |
0% |
0% |
3 111 Kč |
- |
- |
| Únor 2026 |
11 864 |
-22% |
-14% |
421 484 Kč |
-23% |
-4% |
51 485 Kč |
45% |
2% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
9.6 % |
0.71 % |
6% |
3% |
84 |
0% |
0% |
5 018 Kč |
- |
- |
| Leden 2026 |
15 171 |
-45% |
-20% |
548 016 Kč |
-35% |
54% |
35 426 Kč |
-35% |
126% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
8.9 % |
0.67 % |
-18% |
10% |
101 |
0% |
0% |
5 426 Kč |
- |
- |
| Prosinec 2025 |
27 703 |
23% |
-19% |
839 785 Kč |
-16% |
-12% |
54 629 Kč |
-19% |
-3% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
7.8 % |
0.81 % |
0% |
9% |
224 |
0% |
0% |
3 749 Kč |
- |
- |
| Listopad 2025 |
22 578 |
41% |
-10% |
1 004 467 Kč |
117% |
0% |
67 065 Kč |
238% |
-4% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
8.4 % |
0.81 % |
24% |
1% |
182 |
0% |
0% |
5 519 Kč |
- |
- |
| Říjen 2025 |
15 972 |
64% |
-7% |
462 639 Kč |
35% |
-31% |
19 869 Kč |
-62% |
-56% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
8.0 % |
0.65 % |
-21% |
-13% |
104 |
0% |
0% |
4 448 Kč |
- |
- |
| Září 2025 |
9 734 |
10% |
-5% |
343 582 Kč |
-32% |
-23% |
52 817 Kč |
-23% |
66% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
7.7 % |
0.82 % |
-21% |
15% |
80 |
0% |
0% |
4 295 Kč |
- |
- |
| Srpen 2025 |
8 823 |
12% |
5% |
508 927 Kč |
55% |
42% |
68 514 Kč |
66% |
337% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
11.5 % |
1.04 % |
37% |
53% |
92 |
0% |
0% |
5 532 Kč |
- |
- |
| Červenec 2025 |
7 871 |
8% |
-10% |
328 340 Kč |
-5% |
40% |
41 214 Kč |
84% |
111% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
8.8 % |
0.76 % |
-3% |
1% |
60 |
0% |
0% |
5 472 Kč |
- |
- |
| Červen 2025 |
7 264 |
-23% |
6% |
345 591 Kč |
24% |
7% |
22 404 Kč |
-61% |
425% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
8.5 % |
0.78 % |
15% |
-16% |
57 |
0% |
0% |
6 063 Kč |
- |
- |
| Květen 2025 |
9 409 |
-31% |
85% |
278 024 Kč |
-20% |
125% |
57 499 Kč |
23% |
100% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
6.6 % |
0.68 % |
3% |
5% |
64 |
0% |
0% |
4 344 Kč |
- |
- |
| Duben 2025 |
13 688 |
-8% |
0% |
346 014 Kč |
-36% |
0% |
46 728 Kč |
-22% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
8.4 % |
0.66 % |
-17% |
0% |
90 |
0% |
0% |
3 845 Kč |
- |
- |
Seznam Organic - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Profit |
Náklady |
PNO % |
POAS |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Duben 2026 |
1 070 |
-27% |
-30% |
7 021 Kč |
-58% |
-90% |
2 990 Kč |
-41% |
-86% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.2 % |
0.56 % |
-51% |
-34% |
6 |
0% |
0% |
1 170 Kč |
- |
- |
| Březen 2026 |
1 475 |
3% |
-12% |
16 695 Kč |
43% |
-58% |
5 063 Kč |
25% |
-25% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.3 % |
1.15 % |
105% |
49% |
17 |
0% |
0% |
982 Kč |
- |
- |
| Únor 2026 |
1 426 |
-14% |
-12% |
11 683 Kč |
-62% |
-88% |
4 060 Kč |
-59% |
-87% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.3 % |
0.56 % |
-58% |
-49% |
8 |
0% |
0% |
1 460 Kč |
- |
- |
| Leden 2026 |
1 658 |
-48% |
-23% |
30 549 Kč |
-15% |
-58% |
9 938 Kč |
-25% |
-20% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.5 % |
1.33 % |
85% |
51% |
22 |
0% |
0% |
1 389 Kč |
- |
- |
| Prosinec 2025 |
3 202 |
22% |
-11% |
35 864 Kč |
-65% |
-73% |
13 254 Kč |
-61% |
-50% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.3 % |
0.72 % |
-24% |
-17% |
23 |
0% |
0% |
1 559 Kč |
- |
- |
| Listopad 2025 |
2 631 |
44% |
-4% |
103 257 Kč |
113% |
124% |
34 158 Kč |
141% |
280% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.9 % |
0.95 % |
8% |
18% |
25 |
0% |
0% |
4 130 Kč |
- |
- |
| Říjen 2025 |
1 825 |
67% |
21% |
48 404 Kč |
2203% |
86% |
14 166 Kč |
1513% |
139% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.8 % |
0.88 % |
60% |
-22% |
16 |
0% |
0% |
3 025 Kč |
- |
- |
| Září 2025 |
1 094 |
24% |
28% |
2 102 Kč |
-90% |
-92% |
878 Kč |
-80% |
-82% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.0 % |
0.55 % |
-52% |
-57% |
6 |
0% |
0% |
350 Kč |
- |
- |
| Srpen 2025 |
883 |
5% |
48% |
21 816 Kč |
-54% |
576% |
4 449 Kč |
-81% |
340% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.5 % |
1.13 % |
19% |
13% |
10 |
0% |
0% |
2 182 Kč |
- |
- |
| Červenec 2025 |
842 |
3% |
26% |
47 588 Kč |
256% |
3% |
22 826 Kč |
404% |
39% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
1.3 % |
0.95 % |
94% |
27% |
8 |
0% |
0% |
5 949 Kč |
- |
- |
| Červen 2025 |
818 |
-17% |
120% |
13 351 Kč |
-65% |
-25% |
4 528 Kč |
-54% |
-29% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.3 % |
0.49 % |
-63% |
-82% |
4 |
0% |
0% |
3 338 Kč |
- |
- |
| Květen 2025 |
983 |
-36% |
49050% |
38 132 Kč |
-44% |
100% |
9 902 Kč |
-53% |
100% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.9 % |
1.32 % |
56% |
100% |
13 |
0% |
0% |
2 933 Kč |
- |
- |
| Duben 2025 |
1 530 |
-9% |
0% |
67 760 Kč |
69% |
0% |
20 944 Kč |
210% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
1.6 % |
0.85 % |
10% |
0% |
13 |
0% |
0% |
5 212 Kč |
- |
- |
Zbozi.cz - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Profit |
Náklady |
PNO % |
POAS |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Duben 2026 |
859 |
-24% |
100% |
25 441 Kč |
-81% |
100% |
-7 535 Kč |
-139% |
100% |
15 439 Kč |
-16% |
100% |
60.68 % |
343% |
100% |
51.20 |
-75% |
100% |
0.6 % |
1.63 % |
-46% |
100% |
14 |
0% |
0% |
1 817 Kč |
- |
- |
| Březen 2026 |
1 126 |
-7% |
100% |
134 827 Kč |
-22% |
100% |
19 447 Kč |
-43% |
100% |
18 473 Kč |
-13% |
100% |
13.70 % |
11% |
100% |
205.27 |
-21% |
100% |
2.3 % |
3.02 % |
31% |
100% |
34 |
0% |
0% |
3 965 Kč |
- |
- |
| Únor 2026 |
1 214 |
-14% |
100% |
172 179 Kč |
-1% |
100% |
34 030 Kč |
32% |
100% |
21 291 Kč |
-30% |
100% |
12.37 % |
-30% |
100% |
259.83 |
41% |
100% |
3.9 % |
2.31 % |
8% |
100% |
28 |
0% |
0% |
6 149 Kč |
- |
- |
| Leden 2026 |
1 404 |
-39% |
70100% |
173 995 Kč |
-30% |
100% |
25 812 Kč |
-24% |
100% |
30 576 Kč |
-46% |
100% |
17.57 % |
-23% |
100% |
184.42 |
15% |
100% |
2.8 % |
2.14 % |
-5% |
100% |
30 |
0% |
0% |
5 800 Kč |
- |
- |
| Prosinec 2025 |
2 309 |
34% |
100% |
248 538 Kč |
13% |
100% |
33 932 Kč |
42% |
100% |
56 718 Kč |
15% |
100% |
22.82 % |
1% |
100% |
159.83 |
8% |
100% |
2.3 % |
2.25 % |
-12% |
100% |
52 |
0% |
0% |
4 780 Kč |
- |
- |
| Listopad 2025 |
1 720 |
44% |
171900% |
219 334 Kč |
167% |
100% |
23 919 Kč |
-1782% |
100% |
49 327 Kč |
33% |
100% |
22.49 % |
-50% |
100% |
148.49 |
54% |
100% |
1.8 % |
2.56 % |
46% |
100% |
44 |
0% |
0% |
4 985 Kč |
- |
- |
| Říjen 2025 |
1 196 |
100% |
119500% |
82 299 Kč |
100% |
100% |
-1 422 Kč |
-85% |
100% |
37 028 Kč |
300% |
100% |
44.99 % |
100% |
100% |
96.16 |
100% |
100% |
1.4 % |
1.76 % |
100% |
100% |
21 |
0% |
0% |
3 919 Kč |
- |
- |
| Září 2025 |
0 |
0% |
-100% |
0 Kč |
0% |
0% |
-9 252 Kč |
100% |
100% |
9 252 Kč |
100% |
100% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.0 % |
0.00 % |
0% |
0% |
0 |
0% |
0% |
0 Kč |
- |
- |
| Srpen 2025 |
0 |
0% |
0% |
0 Kč |
0% |
0% |
0 Kč |
0% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.0 % |
0.00 % |
0% |
0% |
0 |
0% |
0% |
0 Kč |
- |
- |
| Červenec 2025 |
0 |
0% |
0% |
0 Kč |
0% |
0% |
0 Kč |
0% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.0 % |
0.00 % |
0% |
0% |
0 |
0% |
0% |
0 Kč |
- |
- |
| Červen 2025 |
0 |
0% |
0% |
0 Kč |
0% |
0% |
0 Kč |
0% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.0 % |
0.00 % |
0% |
0% |
0 |
0% |
0% |
0 Kč |
- |
- |
| Květen 2025 |
0 |
0% |
0% |
0 Kč |
0% |
0% |
0 Kč |
0% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.0 % |
0.00 % |
0% |
0% |
0 |
0% |
0% |
0 Kč |
- |
- |
| Duben 2025 |
0 |
0% |
0% |
0 Kč |
0% |
0% |
0 Kč |
0% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.00 |
0% |
0% |
0.0 % |
0.00 % |
0% |
0% |
0 |
0% |
0% |
0 Kč |
- |
- |