Report výsledků e-shopu Kovopolotovary.sk

Výsledky za Únor 2026

2026-01-29 – 2026-02-28

Základní přehled

Návštěvy

19 625

-11.0% M -20.2% R

Tržby

17 930 €

-5.3% M +2.8% R

Profit

4 469 €

-1.3% M +4.7% R

Konverzní poměr

1.24%

-1.7% M +24.7% R

Transakce

244

-12.5% M -0.4% R

Průměrná objednávka

73 €

+8.3% M +3.2% R

Hodnota návštěvy

0.91 €

+6.4% M +28.7% R

Náklady

1 944 €

-16.9% M -10.7% R

PNO

10.84%

-12.2% M -13.1% R

POAS

329.92

+12.4% M +11.4% R

Marketingové kanály

Metriky:

− Návštěvy

− Tržby

− Profit

− Náklady

− PNO

− POAS

+ Podíl

+ CR %

+ Transakce

+ AOV

Zdroj	Návštěvy			Tržby			Profit			Náklady			PNO %			POAS			Podíl	CR %			Transakce			AOV
Zdroj		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R	Podíl		%M	%R		%M	%R		%M	%R
Direct	2 544	1%	19%	3 606 €	4%	-57%	1 199 €	1%	-60%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	1.22 %	-9%	-68%	31	-9%	-62%	116 €	14%	13%	20.1 %
Google Ads	5 791	-9%	-31%	7 625 €	-7%	56%	1 883 €	-7%	253%	1 104 €	4%	-10%	14.48 %	12%	-42%	270.49	-7%	88%	2.16 %	-0%	136%	125	-9%	62%	61 €	2%	-4%	42.5 %
Bing Ads	643	10%	71%	62 €	-93%	21%	-233 €	-363%	154%	252 €	68%	124%	410.33 %	2309%	85%	7.72	-95%	-59%	0.16 %	-82%	-71%	1	-80%	-50%	62 €	-65%	142%	0.3 %
Google Organic	8 435	-5%	-9%	3 562 €	23%	43%	1 423 €	16%	35%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.71 %	-3%	20%	60	-8%	9%	59 €	33%	31%	19.9 %
Bing Organic	218	-5%	-62%	177 €	1509%	480%	81 €	492%	349%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.92 %	5%	431%	2	0%	100%	88 €	1509%	190%	1.0 %
Heureka	876	-31%	42%	2 032 €	-7%	719%	-15 €	-89%	-89%	410 €	-37%	62%	20.20 %	-32%	-80%	96.28	22%	126%	1.26 %	-0%	29%	11	-31%	83%	185 €	36%	346%	11.3 %
Criteo	341	-79%	-79%	224 €	-61%	-36%	26 €	-124%	-111%	41 €	-89%	-89%	18.15 %	-71%	-83%	164.11	136%	337%	0.59 %	-15%	6%	2	-82%	-78%	112 €	116%	188%	1.3 %
E-mail	392	72%	103%	153 €	421%	-8%	-75 €	-30%	-8%	136 €	9%	1%	88.92 %	-79%	10%	44.94	218%	14%	1.02 %	133%	-2%	4	300%	100%	38 €	30%	-54%	0.9 %
Referral	205	7%	-23%	198 €	479%	-59%	60 €	277%	-38%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.98 %	86%	30%	2	100%	0%	99 €	190%	-59%	1.1 %
internal / phone	36	-12%	-41%	206 €	-68%	-10%	82 €	-73%	-31%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	8.33 %	-32%	-15%	3	-40%	-50%	69 €	-47%	79%	1.1 %
Celkem	19 625	-11%	-20%	17 930 €	-5%	3%	4 469 €	-1%	5%	1 944 €	-17%	-11%	10.84 %	-12%	-13%	329.92	12%	11%	1.24 %	-2%	25%	244	-13%	-0%	73 €	8%	3%	100.0 %

Vývoj za posledních 12 měsíců

Návštěvy

Tržby

Profit

PNO

POAS

Transakce

Náklady

Porovnání

Direct - 13M historie

Měsíc	Návštěvy			Tržby			Profit			Náklady			PNO %			POAS			Podíl	CR %			Transakce			AOV
Měsíc		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R	Podíl		%M	%R		%M	%R		%M	%R
Únor 2026	2 248	-11%	16%	3 568 €	3%	-52%	1 175 €	-1%	-57%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	22.7 %	1.29 %	-4%	-67%	29	0%	0%	123 €	-	-
Leden 2026	2 535	46%	44%	3 459 €	264%	-52%	1 183 €	200%	-55%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	18.3 %	1.34 %	30%	-68%	34	0%	0%	102 €	-	-
Prosinec 2025	1 741	-26%	17%	950 €	-77%	-87%	395 €	-69%	-84%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	5.9 %	1.03 %	-40%	-77%	18	0%	0%	53 €	-	-
Listopad 2025	2 364	-0%	0%	4 104 €	-63%	-77%	1 259 €	-68%	-71%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	14.3 %	1.73 %	-59%	-59%	41	0%	0%	100 €	-	-
Říjen 2025	2 368	-8%	1%	11 144 €	18%	-22%	3 899 €	17%	-2%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	30.1 %	4.18 %	-3%	6%	99	0%	0%	113 €	-	-
Září 2025	2 578	-8%	-31%	9 450 €	-31%	-37%	3 323 €	-26%	-30%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	29.6 %	4.31 %	0%	-1%	111	0%	0%	85 €	-	-
Srpen 2025	2 793	4%	-67%	13 722 €	12%	-27%	4 499 €	9%	-34%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	38.2 %	4.30 %	-12%	41%	120	0%	0%	114 €	-	-
Červenec 2025	2 692	4%	-76%	12 255 €	-27%	-44%	4 134 €	-17%	-49%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	32.7 %	4.87 %	0%	108%	131	0%	0%	94 €	-	-
Červen 2025	2 593	-11%	-3%	16 751 €	25%	75%	4 963 €	13%	35%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	36.1 %	4.86 %	10%	13%	126	0%	0%	133 €	-	-
Květen 2025	2 913	10%	3%	13 371 €	8%	-44%	4 379 €	9%	-32%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	34.6 %	4.43 %	-1%	9%	129	0%	0%	104 €	-	-
Duben 2025	2 657	14%	-13%	12 325 €	101%	-47%	4 002 €	67%	-52%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	31.4 %	4.48 %	39%	-48%	119	0%	0%	104 €	-	-
Březen 2025	2 334	20%	17%	6 118 €	-18%	-43%	2 400 €	-12%	-46%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	29.1 %	3.21 %	-17%	-60%	75	0%	0%	82 €	-	-
Únor 2025	1 937	10%	0%	7 428 €	4%	0%	2 727 €	4%	0%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	46.5 %	3.87 %	-8%	0%	75	0%	0%	99 €	-	-

Návštěvy

Tržby

Profit

PNO

POAS

Transakce

Náklady

Porovnání

Google Ads - 13M historie

Měsíc	Návštěvy			Tržby			Profit			Náklady			PNO %			POAS			Podíl	CR %			Transakce			AOV
Měsíc		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R	Podíl		%M	%R		%M	%R		%M	%R
Únor 2026	5 086	-21%	-34%	6 863 €	-16%	53%	1 767 €	-12%	237%	981 €	-7%	-10%	14.30 %	10%	-41%	280.06	-4%	89%	43.6 %	2.24 %	5%	146%	114	0%	0%	60 €	-	-
Leden 2026	6 421	13%	-5%	8 163 €	-26%	40%	2 019 €	-14%	64%	1 060 €	-12%	-4%	12.98 %	19%	-31%	290.48	-1%	37%	43.1 %	2.13 %	10%	67%	137	0%	0%	60 €	-	-
Prosinec 2025	5 680	-12%	-10%	10 986 €	-0%	57%	2 336 €	-13%	101%	1 202 €	-0%	-5%	10.94 %	0%	-40%	294.33	-9%	54%	68.1 %	1.94 %	-14%	18%	110	0%	0%	100 €	-	-
Listopad 2025	6 485	-16%	-34%	11 040 €	-28%	-6%	2 676 €	-31%	229%	1 205 €	-15%	-37%	10.92 %	19%	-33%	322.06	-14%	126%	38.6 %	2.25 %	19%	50%	146	0%	0%	76 €	-	-
Říjen 2025	7 681	-21%	-22%	15 430 €	62%	12%	3 877 €	137%	34%	1 414 €	-19%	-23%	9.16 %	-50%	-31%	374.22	94%	46%	41.6 %	1.89 %	18%	35%	145	0%	0%	106 €	-	-
Září 2025	9 760	-8%	-0%	9 545 €	-27%	17%	1 633 €	-34%	49%	1 749 €	-10%	-9%	18.32 %	22%	-22%	193.36	-15%	23%	29.9 %	1.60 %	-4%	18%	156	0%	0%	61 €	-	-
Srpen 2025	10 652	-10%	12%	13 022 €	-10%	151%	2 473 €	-20%	2655%	1 949 €	2%	-6%	14.97 %	13%	-62%	226.87	-13%	117%	36.3 %	1.66 %	12%	88%	177	0%	0%	74 €	-	-
Červenec 2025	11 828	-12%	27%	14 457 €	-9%	183%	3 088 €	16%	-1602%	1 914 €	-13%	-16%	13.24 %	-4%	-70%	261.29	18%	187%	38.5 %	1.48 %	5%	39%	175	0%	0%	83 €	-	-
Červen 2025	13 472	-20%	35%	15 959 €	18%	76%	2 657 €	22%	44%	2 190 €	-2%	32%	13.72 %	-17%	-25%	221.30	12%	5%	34.4 %	1.41 %	11%	-9%	190	0%	0%	84 €	-	-
Květen 2025	16 866	37%	57%	13 505 €	7%	1%	2 184 €	-9%	-43%	2 224 €	38%	29%	16.47 %	29%	29%	198.18	-20%	-38%	35.0 %	1.27 %	0%	-26%	215	0%	0%	63 €	-	-
Duben 2025	12 271	37%	27%	12 615 €	54%	247%	2 387 €	48%	8682%	1 609 €	45%	9%	12.75 %	-6%	-69%	248.39	1%	144%	32.2 %	1.27 %	14%	120%	156	0%	0%	81 €	-	-
Březen 2025	8 974	17%	12%	8 210 €	83%	79%	1 617 €	209%	144%	1 110 €	2%	6%	13.52 %	-44%	-41%	245.62	66%	50%	39.1 %	1.11 %	22%	20%	100	0%	0%	82 €	-	-
Únor 2025	7 671	14%	0%	4 489 €	-23%	0%	524 €	-58%	0%	1 087 €	-1%	0%	24.22 %	29%	0%	148.17	-30%	0%	28.1 %	0.91 %	-29%	0%	70	0%	0%	64 €	-	-

Návštěvy

Tržby

Profit

PNO

POAS

Transakce

Náklady

Porovnání

Bing Ads - 13M historie

Měsíc	Návštěvy			Tržby			Profit			Náklady			PNO %			POAS			Podíl	CR %			Transakce			AOV
Měsíc		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R	Podíl		%M	%R		%M	%R		%M	%R
Únor 2026	570	-2%	71%	62 €	-93%	21%	-201 €	-327%	132%	221 €	47%	105%	358.99 %	2007%	69%	8.82	-94%	-55%	0.4 %	0.18 %	-80%	-71%	1	0%	0%	62 €	-	-
Leden 2026	584	-5%	48%	879 €	305%	334%	89 €	-171%	-849%	150 €	-33%	88%	17.04 %	-83%	-57%	159.15	262%	87%	4.6 %	0.86 %	-25%	238%	5	0%	0%	176 €	-	-
Prosinec 2025	615	-15%	180%	217 €	-41%	-30%	-125 €	23%	-343%	223 €	-15%	634%	102.84 %	45%	952%	43.97	-28%	-84%	1.3 %	1.14 %	3%	25%	7	0%	0%	31 €	-	-
Listopad 2025	721	-11%	151%	368 €	-63%	28%	-102 €	-5895%	-184%	262 €	-5%	591%	71.16 %	160%	440%	61.07	-39%	-85%	1.3 %	1.11 %	-18%	6%	8	0%	0%	46 €	-	-
Říjen 2025	811	8%	137%	1 005 €	1%	1957%	2 €	-101%	-104%	275 €	-12%	224%	27.40 %	-13%	-84%	100.64	88%	111%	2.7 %	1.36 %	104%	55%	11	0%	0%	91 €	-	-
Září 2025	751	42%	401%	995 €	527%	100%	-146 €	47%	420%	313 €	125%	1017%	31.45 %	-64%	100%	53.46	84%	100%	3.1 %	0.67 %	76%	100%	5	0%	0%	199 €	-	-
Srpen 2025	528	-11%	810%	159 €	-63%	100%	-99 €	-413%	293%	139 €	5%	454%	87.79 %	186%	100%	29.10	-76%	100%	0.4 %	0.38 %	-63%	100%	2	0%	0%	79 €	-	-
Červenec 2025	592	-4%	558%	434 €	-47%	100%	32 €	-78%	-200%	133 €	-0%	324%	30.70 %	87%	100%	123.73	-40%	100%	1.2 %	1.01 %	-31%	100%	6	0%	0%	72 €	-	-
Červen 2025	616	-14%	264%	813 €	11%	2216%	143 €	415%	-434%	133 €	-34%	120%	16.40 %	-40%	-91%	207.20	82%	605%	1.8 %	1.46 %	5%	147%	9	0%	0%	90 €	-	-
Květen 2025	719	95%	333%	734 €	3012%	100%	28 €	-133%	-197%	202 €	93%	606%	27.50 %	-94%	100%	113.74	470%	100%	1.9 %	1.39 %	412%	100%	10	0%	0%	73 €	-	-
Duben 2025	368	-16%	32%	24 €	-96%	32%	-84 €	-206%	-27%	105 €	-41%	-15%	443.14 %	1447%	-36%	19.97	-86%	204%	0.1 %	0.27 %	-80%	-24%	1	0%	0%	24 €	-	-
Březen 2025	436	31%	79%	620 €	1120%	992%	79 €	-191%	-260%	178 €	65%	131%	28.65 %	-86%	-79%	144.31	642%	302%	3.0 %	1.38 %	129%	67%	6	0%	0%	103 €	-	-
Únor 2025	333	-16%	0%	51 €	-75%	0%	-87 €	634%	0%	108 €	35%	0%	212.08 %	440%	0%	19.46	-77%	0%	0.3 %	0.60 %	137%	0%	2	0%	0%	25 €	-	-

Návštěvy

Tržby

Profit

PNO

POAS

Transakce

Náklady

Porovnání

Google Organic - 13M historie

Měsíc	Návštěvy			Tržby			Profit			Náklady			PNO %			POAS			Podíl	CR %			Transakce			AOV
Měsíc		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R	Podíl		%M	%R		%M	%R		%M	%R
Únor 2026	7 472	-16%	-11%	3 421 €	18%	39%	1 345 €	9%	29%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	21.7 %	0.75 %	3%	18%	56	0%	0%	61 €	-	-
Leden 2026	8 911	32%	3%	2 906 €	73%	3%	1 231 €	71%	-11%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	15.3 %	0.73 %	41%	62%	65	0%	0%	45 €	-	-
Prosinec 2025	6 745	-25%	1%	1 680 €	-79%	4%	721 €	-75%	-3%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	10.4 %	0.52 %	-44%	-13%	35	0%	0%	48 €	-	-
Listopad 2025	9 007	-6%	1%	8 156 €	71%	153%	2 857 €	55%	213%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	28.5 %	0.93 %	28%	66%	84	0%	0%	97 €	-	-
Říjen 2025	9 623	-1%	2%	4 778 €	-25%	20%	1 838 €	0%	7%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	12.9 %	0.73 %	1%	18%	70	0%	0%	68 €	-	-
Září 2025	9 751	-0%	23%	6 341 €	33%	46%	1 837 €	5%	1%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	19.9 %	0.72 %	-11%	46%	70	0%	0%	91 €	-	-
Srpen 2025	9 773	4%	154%	4 765 €	29%	88%	1 752 €	4%	66%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	13.3 %	0.81 %	-5%	-3%	79	0%	0%	60 €	-	-
Červenec 2025	9 414	2%	140%	3 698 €	-12%	15%	1 679 €	10%	85%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	9.9 %	0.85 %	-8%	39%	80	0%	0%	46 €	-	-
Červen 2025	9 226	-14%	12%	4 213 €	-16%	31%	1 528 €	-9%	33%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	9.1 %	0.92 %	43%	27%	85	0%	0%	50 €	-	-
Květen 2025	10 699	16%	-2%	4 989 €	2%	68%	1 677 €	13%	23%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	12.9 %	0.64 %	12%	1%	69	0%	0%	72 €	-	-
Duben 2025	9 214	-6%	-21%	4 868 €	65%	107%	1 485 €	17%	44%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	12.4 %	0.58 %	45%	61%	53	0%	0%	92 €	-	-
Březen 2025	9 842	18%	-19%	2 952 €	20%	-19%	1 274 €	23%	-11%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	14.1 %	0.40 %	-37%	10%	39	0%	0%	76 €	-	-
Únor 2025	8 363	-3%	0%	2 455 €	-13%	0%	1 039 €	-25%	0%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	15.4 %	0.63 %	40%	0%	53	0%	0%	46 €	-	-

Návštěvy

Tržby

Profit

PNO

POAS

Transakce

Náklady

Porovnání

Bing Organic - 13M historie

Měsíc	Návštěvy			Tržby			Profit			Náklady			PNO %			POAS			Podíl	CR %			Transakce			AOV
Měsíc		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R	Podíl		%M	%R		%M	%R		%M	%R
Únor 2026	180	-21%	-65%	177 €	1509%	480%	81 €	492%	349%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	1.1 %	1.11 %	27%	476%	2	0%	0%	88 €	-	-
Leden 2026	229	22%	-44%	11 €	-84%	-96%	14 €	-34%	-84%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.1 %	0.87 %	64%	77%	2	0%	0%	6 €	-	-
Prosinec 2025	188	-50%	-54%	67 €	-82%	-67%	21 €	-84%	-65%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.4 %	0.53 %	-34%	-27%	1	0%	0%	67 €	-	-
Listopad 2025	373	21%	-27%	362 €	2411%	10%	133 €	2116%	70%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	1.3 %	0.80 %	148%	3%	3	0%	0%	121 €	-	-
Říjen 2025	308	-16%	-50%	14 €	-98%	-82%	6 €	-96%	-86%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.0 %	0.32 %	-70%	-34%	1	0%	0%	14 €	-	-
Září 2025	368	-22%	-28%	641 €	117%	217%	172 €	48%	136%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	2.0 %	1.09 %	28%	177%	4	0%	0%	160 €	-	-
Srpen 2025	470	-22%	90%	295 €	105%	82%	116 €	88%	35%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.8 %	0.85 %	29%	-47%	4	0%	0%	74 €	-	-
Červenec 2025	606	23%	130%	144 €	-82%	100%	62 €	-82%	100%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.4 %	0.66 %	-35%	100%	4	0%	0%	36 €	-	-
Červen 2025	493	-14%	-9%	790 €	516%	3%	351 €	558%	17%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	1.7 %	1.01 %	192%	84%	5	0%	0%	158 €	-	-
Květen 2025	576	6%	-1%	128 €	100%	120%	53 €	100%	133%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.3 %	0.35 %	100%	103%	2	0%	0%	64 €	-	-
Duben 2025	544	-5%	2%	0 €	-100%	-100%	0 €	-100%	-100%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.0 %	0.00 %	-100%	-100%	0	0%	0%	0 €	-	-
Březen 2025	574	11%	-8%	130 €	327%	71%	69 €	281%	81%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.6 %	1.05 %	441%	118%	6	0%	0%	22 €	-	-
Únor 2025	518	28%	0%	30 €	-90%	0%	18 €	-79%	0%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.2 %	0.19 %	-61%	0%	1	0%	0%	30 €	-	-

Návštěvy

Tržby

Profit

PNO

POAS

Transakce

Náklady

Porovnání

Heureka - 13M historie

Měsíc	Návštěvy			Tržby			Profit			Náklady			PNO %			POAS			Podíl	CR %			Transakce			AOV
Měsíc		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R	Podíl		%M	%R		%M	%R		%M	%R
Únor 2026	807	-37%	46%	772 €	-65%	289%	-151 €	12%	16%	381 €	-41%	75%	49.32 %	66%	-55%	60.25	-24%	50%	4.9 %	1.24 %	-1%	37%	10	0%	0%	77 €	-	-
Leden 2026	1 273	29%	133%	2 176 €	18%	862%	-136 €	2197%	-17%	647 €	16%	131%	29.74 %	-2%	-76%	79.04	-20%	91%	11.5 %	1.26 %	-23%	-2%	16	0%	0%	136 €	-	-
Prosinec 2025	984	-16%	102%	1 841 €	-24%	153%	-6 €	-82%	-111%	557 €	-22%	196%	30.24 %	2%	17%	98.94	4%	-23%	11.4 %	1.63 %	-13%	-12%	16	0%	0%	115 €	-	-
Listopad 2025	1 174	-2%	198%	2 410 €	37%	442%	-32 €	-83%	51%	715 €	6%	418%	29.66 %	-23%	-4%	95.46	32%	13%	8.4 %	1.87 %	18%	-18%	22	0%	0%	110 €	-	-
Říjen 2025	1 197	49%	273%	1 753 €	464%	532%	-189 €	-15%	-609%	676 €	97%	534%	38.57 %	-65%	0%	72.12	103%	-46%	4.7 %	1.59 %	113%	-43%	19	0%	0%	92 €	-	-
Září 2025	806	-3%	158%	311 €	-83%	-7%	-222 €	-268%	-591%	344 €	-5%	233%	110.48 %	448%	260%	35.51	-74%	-75%	1.0 %	0.74 %	-61%	-61%	6	0%	0%	52 €	-	-
Srpen 2025	829	-15%	228%	1 796 €	120%	453%	132 €	-185%	-2409%	362 €	-10%	268%	20.16 %	-59%	-33%	136.33	122%	45%	5.0 %	1.93 %	109%	144%	16	0%	0%	112 €	-	-
Červenec 2025	976	-15%	252%	817 €	-84%	352%	-155 €	-142%	309%	402 €	-32%	258%	49.23 %	325%	-21%	61.52	-62%	-7%	2.2 %	0.92 %	-58%	-15%	9	0%	0%	91 €	-	-
Červen 2025	1 149	-30%	184%	5 093 €	80%	565%	367 €	-2680%	183%	590 €	-24%	362%	11.58 %	-58%	-30%	162.14	65%	-20%	11.0 %	2.18 %	55%	-2%	25	0%	0%	204 €	-	-
Květen 2025	1 637	-5%	281%	2 824 €	-44%	487%	-14 €	-104%	-119%	777 €	-5%	457%	27.53 %	68%	-5%	98.17	-33%	-36%	7.3 %	1.41 %	-14%	1%	23	0%	0%	123 €	-	-
Duben 2025	1 721	96%	262%	5 029 €	541%	3774%	384 €	-491%	-720%	822 €	137%	580%	16.34 %	-63%	-82%	146.77	105%	201%	12.8 %	1.63 %	58%	158%	28	0%	0%	180 €	-	-
Březen 2025	876	58%	81%	785 €	296%	12%	-98 €	-25%	-167%	347 €	59%	209%	44.16 %	-60%	175%	71.67	79%	-69%	3.7 %	1.03 %	14%	-50%	9	0%	0%	87 €	-	-
Únor 2025	553	1%	0%	198 €	-12%	0%	-131 €	-20%	0%	218 €	-22%	0%	109.99 %	-11%	0%	40.09	-3%	0%	1.2 %	0.90 %	-29%	0%	5	0%	0%	40 €	-	-

Návštěvy

Tržby

Profit

PNO

POAS

Transakce

Náklady

Porovnání

Criteo - 13M historie

Měsíc	Návštěvy			Tržby			Profit			Náklady			PNO %			POAS			Podíl	CR %			Transakce			AOV
Měsíc		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R	Podíl		%M	%R		%M	%R		%M	%R
Únor 2026	291	-82%	-81%	224 €	-61%	-36%	31 €	-128%	-115%	36 €	-90%	-90%	16.04 %	-74%	-84%	185.74	167%	368%	1.4 %	0.69 %	-0%	16%	2	0%	0%	112 €	-	-
Leden 2026	1 598	9%	36%	572 €	622%	157%	-108 €	-62%	-30%	357 €	6%	49%	62.41 %	-85%	-42%	69.68	370%	96%	3.0 %	0.69 %	153%	62%	11	0%	0%	52 €	-	-
Prosinec 2025	1 468	7%	1166%	79 €	-31%	100%	-286 €	22%	1869%	336 €	18%	2212%	424.65 %	72%	100%	14.81	-16%	100%	0.5 %	0.27 %	25%	100%	4	0%	0%	20 €	-	-
Listopad 2025	1 373	3%	17%	116 €	-63%	-58%	-236 €	86%	-10%	286 €	35%	-17%	247.47 %	265%	97%	17.57	-56%	-26%	0.4 %	0.22 %	-27%	-57%	3	0%	0%	39 €	-	-
Říjen 2025	1 330	5%	92%	312 €	34%	-56%	-127 €	21%	-408%	212 €	2%	49%	67.83 %	-24%	240%	40.18	-19%	-69%	0.8 %	0.30 %	-46%	-48%	4	0%	0%	78 €	-	-
Září 2025	1 268	-1%	14%	234 €	-70%	201%	-105 €	-264%	-34%	208 €	3%	5%	89.17 %	237%	-65%	49.71	-62%	142%	0.7 %	0.55 %	-46%	104%	7	0%	0%	33 €	-	-
Srpen 2025	1 283	-7%	-69%	767 €	24%	1134%	64 €	231%	-122%	203 €	-5%	-39%	26.44 %	-23%	-95%	131.60	21%	891%	2.1 %	1.01 %	8%	747%	13	0%	0%	59 €	-	-
Červenec 2025	1 380	-3%	-69%	618 €	-25%	2771%	19 €	-77%	-105%	213 €	2%	-47%	34.53 %	35%	-98%	109.08	-22%	2223%	1.6 %	0.94 %	21%	4068%	13	0%	0%	48 €	-	-
Červen 2025	1 417	-20%	-61%	819 €	449%	45%	84 €	-153%	-242%	209 €	-1%	-47%	25.58 %	-82%	-63%	140.24	450%	65%	1.8 %	0.78 %	243%	64%	11	0%	0%	74 €	-	-
Květen 2025	1 767	39%	-24%	149 €	61%	-78%	-158 €	13%	21%	212 €	9%	-48%	142.43 %	-32%	135%	25.51	-9%	-63%	0.4 %	0.23 %	-28%	-59%	4	0%	0%	37 €	-	-
Duben 2025	1 273	-23%	-19%	93 €	-78%	-45%	-140 €	-6%	-46%	195 €	-43%	-40%	210.06 %	153%	10%	27.94	-51%	38%	0.2 %	0.31 %	-57%	64%	4	0%	0%	23 €	-	-
Březen 2025	1 658	9%	9%	416 €	18%	-32%	-149 €	-29%	1633%	345 €	-1%	14%	82.90 %	-16%	68%	56.85	43%	-41%	2.0 %	0.72 %	22%	23%	12	0%	0%	35 €	-	-
Únor 2025	1 515	29%	0%	351 €	58%	0%	-210 €	36%	0%	348 €	46%	0%	99.14 %	-8%	0%	39.67	12%	0%	2.2 %	0.59 %	40%	0%	9	0%	0%	39 €	-	-

Návštěvy

Tržby

Profit

PNO

POAS

Transakce

Náklady

Porovnání

E-mail - 13M historie

Měsíc	Návštěvy			Tržby			Profit			Náklady			PNO %			POAS			Podíl	CR %			Transakce			AOV
Měsíc		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R	Podíl		%M	%R		%M	%R		%M	%R
Únor 2026	380	67%	104%	153 €	421%	-8%	-62 €	-42%	-11%	123 €	-1%	-0%	80.32 %	-81%	9%	49.76	252%	15%	1.0 %	1.05 %	140%	-2%	4	0%	0%	38 €	-	-
Leden 2026	228	12%	-20%	29 €	-85%	-95%	-107 €	541%	-184%	124 €	16%	1%	422.89 %	658%	1903%	14.12	-83%	-93%	0.2 %	0.44 %	-78%	-69%	1	0%	0%	29 €	-	-
Prosinec 2025	203	-69%	-11%	192 €	-82%	-63%	-17 €	-110%	-135%	107 €	-13%	-13%	55.76 %	373%	133%	84.47	-63%	-39%	1.2 %	1.97 %	64%	-10%	4	0%	0%	48 €	-	-
Listopad 2025	665	165%	10%	1 044 €	567%	-21%	161 €	-442%	-54%	123 €	-0%	3%	11.78 %	-85%	30%	230.90	273%	-42%	3.6 %	1.20 %	1%	-20%	8	0%	0%	131 €	-	-
Říjen 2025	251	10%	-55%	156 €	859%	-89%	-47 €	-57%	-112%	123 €	0%	21%	78.73 %	-90%	996%	61.83	434%	-88%	0.4 %	1.20 %	173%	-26%	3	0%	0%	52 €	-	-
Září 2025	228	6%	-32%	16 €	-91%	-90%	-109 €	46%	277%	123 €	-0%	21%	753.68 %	985%	1121%	11.59	-71%	-84%	0.1 %	0.44 %	-53%	-76%	1	0%	0%	16 €	-	-
Srpen 2025	216	-18%	-17%	177 €	341%	2688%	-74 €	-17%	-21%	123 €	11%	21%	69.49 %	-75%	-96%	39.67	106%	415%	0.5 %	0.93 %	22%	141%	2	0%	0%	89 €	-	-
Červenec 2025	264	8%	2%	40 €	14%	-89%	-90 €	-9%	-719%	111 €	-7%	13%	276.31 %	-18%	890%	19.26	11%	-83%	0.1 %	0.76 %	-7%	-51%	2	0%	0%	20 €	-	-
Červen 2025	245	-20%	15%	35 €	100%	-78%	-98 €	-20%	-1109%	119 €	-3%	57%	336.83 %	100%	625%	17.28	100%	-85%	0.1 %	0.82 %	100%	-57%	2	0%	0%	18 €	-	-
Květen 2025	305	-30%	-51%	0 €	-100%	-100%	-123 €	13%	-226%	123 €	0%	63%	0.00 %	-100%	-100%	0.00	-100%	-100%	0.0 %	0.00 %	-100%	-100%	0	0%	0%	0 €	-	-
Duben 2025	438	31%	8%	49 €	118%	-30%	-108 €	2%	269%	123 €	-0%	78%	248.69 %	-54%	156%	11.79	-13%	-79%	0.1 %	0.23 %	-24%	-69%	1	0%	0%	49 €	-	-
Březen 2025	335	80%	-52%	23 €	-86%	-93%	-106 €	53%	-266%	123 €	-0%	48%	541.68 %	633%	2119%	13.52	-69%	-92%	0.1 %	0.30 %	-72%	-70%	1	0%	0%	23 €	-	-
Únor 2025	186	-35%	0%	167 €	-71%	0%	-70 €	-155%	0%	123 €	0%	0%	73.86 %	250%	0%	43.38	-79%	0%	1.0 %	1.08 %	-23%	0%	2	0%	0%	83 €	-	-

Návštěvy

Tržby

Profit

PNO

POAS

Transakce

Náklady

Porovnání

Referral - 13M historie

Měsíc	Návštěvy			Tržby			Profit			Náklady			PNO %			POAS			Podíl	CR %			Transakce			AOV
Měsíc		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R	Podíl		%M	%R		%M	%R		%M	%R
Únor 2026	183	-4%	-25%	198 €	479%	-59%	60 €	277%	-38%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	1.3 %	1.09 %	109%	33%	2	0%	0%	99 €	-	-
Leden 2026	191	17%	40%	34 €	-41%	-93%	16 €	-48%	-91%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.2 %	0.52 %	-57%	-82%	1	0%	0%	34 €	-	-
Prosinec 2025	163	-78%	34%	58 €	-61%	-46%	31 €	-46%	-23%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.4 %	1.23 %	200%	-50%	2	0%	0%	29 €	-	-
Listopad 2025	734	207%	187%	149 €	-93%	-73%	57 €	-92%	37%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.5 %	0.41 %	-80%	-74%	3	0%	0%	50 €	-	-
Říjen 2025	239	22%	24%	1 999 €	97%	11%	732 €	132%	54%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	5.4 %	2.09 %	-41%	34%	5	0%	0%	400 €	-	-
Září 2025	196	6%	8%	1 013 €	405%	55%	316 €	302%	49%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	3.2 %	3.57 %	65%	29%	7	0%	0%	145 €	-	-
Srpen 2025	185	-20%	10%	201 €	-78%	-89%	79 €	-67%	-84%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.6 %	2.16 %	25%	-27%	4	0%	0%	50 €	-	-
Červenec 2025	231	-7%	22%	933 €	86%	-45%	237 €	93%	-26%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	2.5 %	1.73 %	44%	-59%	4	0%	0%	233 €	-	-
Červen 2025	249	17%	55%	501 €	29713%	164%	123 €	2411%	77%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	1.1 %	1.20 %	157%	-52%	3	0%	0%	167 €	-	-
Květen 2025	213	-13%	-7%	2 €	-99%	-100%	5 €	-96%	-99%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.0 %	0.47 %	-62%	-79%	1	0%	0%	2 €	-	-
Duben 2025	246	8%	26%	252 €	-69%	-19%	136 €	-51%	130%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.6 %	1.22 %	-54%	138%	3	0%	0%	84 €	-	-
Březen 2025	227	-7%	-6%	813 €	67%	324%	278 €	188%	189%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	3.9 %	2.64 %	222%	113%	6	0%	0%	135 €	-	-
Únor 2025	244	79%	0%	487 €	-4%	0%	97 €	-47%	0%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	3.0 %	0.82 %	-72%	0%	2	0%	0%	243 €	-	-

Návštěvy

Tržby

Profit

PNO

POAS

Transakce

Náklady

Porovnání

internal / phone - 13M historie

Měsíc	Návštěvy			Tržby			Profit			Náklady			PNO %			POAS			Podíl	CR %			Transakce			AOV
Měsíc		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R		%M	%R	Podíl		%M	%R		%M	%R		%M	%R
Únor 2026	32	-22%	-42%	206 €	-68%	9%	82 €	-73%	-15%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	1.3 %	9.38 %	-23%	3%	3	0%	0%	69 €	-	-
Leden 2026	41	64%	-7%	643 €	878%	507%	300 €	532%	296%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	3.4 %	12.20 %	2%	79%	5	0%	0%	129 €	-	-
Prosinec 2025	25	-32%	-51%	66 €	-92%	-89%	48 €	-87%	-79%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.4 %	12.00 %	48%	22%	3	0%	0%	22 €	-	-
Listopad 2025	37	-8%	-20%	802 €	71%	-15%	355 €	84%	38%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	2.8 %	8.11 %	-54%	-38%	3	0%	0%	267 €	-	-
Říjen 2025	40	-9%	-15%	468 €	-85%	124%	193 €	-81%	106%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	1.3 %	17.50 %	28%	37%	7	0%	0%	67 €	-	-
Září 2025	44	26%	-2%	3 035 €	398%	251%	1 036 €	264%	129%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	9.5 %	13.64 %	-52%	23%	6	0%	0%	506 €	-	-
Srpen 2025	35	-29%	9%	609 €	-85%	203%	285 €	-60%	125%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	1.7 %	28.57 %	75%	129%	10	0%	0%	61 €	-	-
Červenec 2025	49	-6%	32%	3 945 €	1024%	553%	711 €	435%	157%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	10.5 %	16.33 %	70%	21%	8	0%	0%	493 €	-	-
Červen 2025	52	27%	41%	351 €	-36%	-17%	133 €	139%	5%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.8 %	9.62 %	97%	19%	5	0%	0%	70 €	-	-
Květen 2025	41	-27%	-7%	551 €	148%	199%	56 €	-39%	-24%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	1.4 %	4.88 %	-32%	-46%	2	0%	0%	275 €	-	-
Duben 2025	56	27%	-3%	222 €	118%	-66%	91 €	34%	-64%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.6 %	7.14 %	214%	-48%	4	0%	0%	56 €	-	-
Březen 2025	44	-20%	0%	102 €	-46%	-83%	68 €	-30%	-58%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	0.5 %	2.27 %	-75%	-75%	1	0%	0%	102 €	-	-
Únor 2025	55	25%	0%	188 €	78%	0%	97 €	28%	0%	0 €	0%	0%	0.00 %	0%	0%	0.00	0%	0%	1.2 %	9.09 %	33%	0%	5	0%	0%	38 €	-	-

Návštěvy

Tržby

Profit

PNO

POAS

Transakce

Náklady

Porovnání