Základní přehled
Návštěvy
46 465
+23.9% M
-29.0% R
Tržby
3 146 187 Kč
+8.0% M
+17.6% R
Konverzní poměr
5.38%
-4.5% M
+47.1% R
Transakce
2 498
+18.3% M
+4.4% R
Průměrná objednávka
1 259 Kč
-8.7% M
+12.7% R
Hodnota návštěvy
67.71 Kč
-12.8% M
+65.8% R
Náklady
306 681 Kč
+38.5% M
+7.5% R
PNO
9.75%
+28.2% M
-8.6% R
Marketingové kanály
Metriky:
−
Návštěvy
−
Tržby
−
Náklady
−
PNO
−
Podíl
+
CR %
+
Transakce
+
AOV
| Zdroj |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
|
Direct
|
3 845 |
9% |
-40% |
702 230 Kč |
-7% |
1% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
9.28 % |
11% |
41% |
357 |
21% |
-15% |
1 967 Kč |
-23% |
19% |
22.3 % |
|
Google Ads
|
31 466 |
29% |
-30% |
1 746 136 Kč |
20% |
28% |
274 378 Kč |
42% |
4% |
15.71 % |
18% |
-19% |
4.92 % |
-11% |
57% |
1 547 |
14% |
10% |
1 129 Kč |
5% |
16% |
55.5 % |
|
Sklik
|
536 |
61% |
332% |
51 852 Kč |
279% |
29% |
5 997 Kč |
49% |
1461% |
11.56 % |
-61% |
1114% |
5.97 % |
120% |
-65% |
32 |
256% |
52% |
1 620 Kč |
7% |
-16% |
1.6 % |
|
Google Organic
|
4 544 |
8% |
-33% |
156 943 Kč |
-12% |
-3% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.60 % |
-14% |
12% |
118 |
-7% |
-25% |
1 330 Kč |
-5% |
30% |
5.0 % |
|
Heureka
|
2 989 |
19% |
5% |
144 722 Kč |
-24% |
83% |
13 800 Kč |
11% |
-1% |
9.54 % |
47% |
-46% |
6.52 % |
3% |
64% |
195 |
23% |
73% |
742 Kč |
-38% |
6% |
4.6 % |
|
Zbozi.cz
|
1 678 |
34% |
-12% |
121 522 Kč |
6% |
-32% |
12 507 Kč |
10% |
83% |
10.29 % |
4% |
170% |
8.22 % |
4% |
1% |
138 |
39% |
-11% |
881 Kč |
-24% |
-24% |
3.9 % |
|
E-mail
|
366 |
28% |
-17% |
118 023 Kč |
88% |
332% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
14.48 % |
42% |
204% |
53 |
83% |
152% |
2 227 Kč |
3% |
71% |
3.8 % |
|
Referral
|
443 |
-21% |
-64% |
39 764 Kč |
-63% |
-47% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
4.06 % |
8% |
-17% |
18 |
-14% |
-70% |
2 209 Kč |
-56% |
76% |
1.3 % |
| Celkem |
46 465 |
24% |
-29% |
3 146 187 Kč |
8% |
18% |
306 681 Kč |
38% |
8% |
9.75 % |
28% |
-9% |
5.38 % |
-4% |
47% |
2 498 |
18% |
4% |
1 259 Kč |
-9% |
13% |
100.0 % |
Direct - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
3 846 |
9% |
-40% |
702 230 Kč |
-7% |
1% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
22.3 % |
9.28 % |
11% |
42% |
357 |
0% |
0% |
1 967 Kč |
- |
- |
| Prosinec 2025 |
3 524 |
-5% |
-47% |
755 275 Kč |
-2% |
-2% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
25.9 % |
8.37 % |
-10% |
-7% |
295 |
0% |
0% |
2 560 Kč |
- |
- |
| Listopad 2025 |
3 696 |
-12% |
-50% |
772 962 Kč |
17% |
13% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
28.1 % |
9.33 % |
13% |
33% |
345 |
0% |
0% |
2 240 Kč |
- |
- |
| Říjen 2025 |
4 207 |
-19% |
-34% |
658 339 Kč |
8% |
-7% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
26.0 % |
8.22 % |
5% |
17% |
346 |
0% |
0% |
1 903 Kč |
- |
- |
| Září 2025 |
5 214 |
-17% |
-51% |
611 723 Kč |
-21% |
-26% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
23.3 % |
7.81 % |
-11% |
28% |
407 |
0% |
0% |
1 503 Kč |
- |
- |
| Srpen 2025 |
6 313 |
5% |
-46% |
778 662 Kč |
-8% |
-24% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
24.5 % |
8.73 % |
-11% |
33% |
551 |
0% |
0% |
1 413 Kč |
- |
- |
| Červenec 2025 |
6 030 |
25% |
-24% |
845 320 Kč |
24% |
8% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
36.0 % |
9.78 % |
26% |
60% |
590 |
0% |
0% |
1 433 Kč |
- |
- |
| Červen 2025 |
4 828 |
-8% |
45% |
682 073 Kč |
1% |
29% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
23.5 % |
7.75 % |
2% |
-18% |
374 |
0% |
0% |
1 824 Kč |
- |
- |
| Květen 2025 |
5 236 |
7% |
88% |
673 556 Kč |
-12% |
27% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
22.6 % |
7.56 % |
-4% |
-17% |
396 |
0% |
0% |
1 701 Kč |
- |
- |
| Duben 2025 |
4 879 |
-19% |
124% |
768 001 Kč |
21% |
51% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
27.8 % |
7.85 % |
15% |
-24% |
383 |
0% |
0% |
2 005 Kč |
- |
- |
| Březen 2025 |
6 049 |
-7% |
58% |
633 077 Kč |
-5% |
-25% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
23.2 % |
6.81 % |
-3% |
-50% |
412 |
0% |
0% |
1 537 Kč |
- |
- |
| Únor 2025 |
6 496 |
2% |
53% |
669 485 Kč |
-3% |
10% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
24.8 % |
7.04 % |
7% |
-23% |
457 |
0% |
0% |
1 465 Kč |
- |
- |
| Leden 2025 |
6 377 |
-3% |
0% |
692 217 Kč |
-10% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
25.9 % |
6.55 % |
-27% |
0% |
418 |
0% |
0% |
1 656 Kč |
- |
- |
Google Ads - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
31 251 |
28% |
-30% |
1 746 136 Kč |
20% |
28% |
274 378 Kč |
42% |
4% |
15.71 % |
18% |
-19% |
55.5 % |
4.95 % |
-11% |
57% |
1 547 |
0% |
0% |
1 129 Kč |
- |
- |
| Prosinec 2025 |
24 342 |
-1% |
-52% |
1 449 155 Kč |
8% |
-18% |
193 602 Kč |
-21% |
-46% |
13.36 % |
-27% |
-34% |
49.8 % |
5.55 % |
8% |
44% |
1 352 |
0% |
0% |
1 072 Kč |
- |
- |
| Listopad 2025 |
24 665 |
-10% |
-51% |
1 336 962 Kč |
1% |
-16% |
245 528 Kč |
5% |
-23% |
18.36 % |
4% |
-8% |
48.7 % |
5.13 % |
23% |
50% |
1 266 |
0% |
0% |
1 056 Kč |
- |
- |
| Říjen 2025 |
27 445 |
-13% |
-41% |
1 324 045 Kč |
-9% |
-2% |
234 681 Kč |
-14% |
-12% |
17.72 % |
-5% |
-10% |
52.3 % |
4.16 % |
-0% |
44% |
1 142 |
0% |
0% |
1 159 Kč |
- |
- |
| Září 2025 |
31 393 |
-27% |
-18% |
1 461 742 Kč |
-16% |
45% |
273 036 Kč |
-26% |
12% |
18.68 % |
-12% |
-23% |
55.6 % |
4.18 % |
7% |
49% |
1 312 |
0% |
0% |
1 114 Kč |
- |
- |
| Srpen 2025 |
43 266 |
323% |
64% |
1 739 760 Kč |
72% |
126% |
368 946 Kč |
105% |
81% |
21.21 % |
20% |
-20% |
54.7 % |
3.90 % |
-32% |
46% |
1 686 |
0% |
0% |
1 032 Kč |
- |
- |
| Červenec 2025 |
10 227 |
-63% |
-44% |
1 012 782 Kč |
-37% |
59% |
179 625 Kč |
-45% |
13% |
17.74 % |
-13% |
-29% |
43.1 % |
5.70 % |
21% |
85% |
583 |
0% |
0% |
1 737 Kč |
- |
- |
| Červen 2025 |
27 888 |
-13% |
23% |
1 606 004 Kč |
6% |
82% |
328 508 Kč |
-19% |
62% |
20.45 % |
-23% |
-11% |
55.3 % |
4.72 % |
13% |
37% |
1 316 |
0% |
0% |
1 220 Kč |
- |
- |
| Květen 2025 |
32 238 |
15% |
100% |
1 521 720 Kč |
6% |
151% |
406 582 Kč |
38% |
146% |
26.72 % |
30% |
-2% |
51.1 % |
4.17 % |
-7% |
40% |
1 344 |
0% |
0% |
1 132 Kč |
- |
- |
| Duben 2025 |
28 143 |
-27% |
148% |
1 431 815 Kč |
-3% |
128% |
294 348 Kč |
7% |
101% |
20.56 % |
11% |
-12% |
51.9 % |
4.47 % |
22% |
-4% |
1 259 |
0% |
0% |
1 137 Kč |
- |
- |
| Březen 2025 |
38 593 |
-16% |
1043% |
1 480 369 Kč |
-0% |
309% |
274 563 Kč |
-16% |
127% |
18.55 % |
-16% |
-45% |
54.3 % |
3.66 % |
18% |
-42% |
1 414 |
0% |
0% |
1 047 Kč |
- |
- |
| Únor 2025 |
45 804 |
3% |
152% |
1 487 481 Kč |
9% |
153% |
328 568 Kč |
24% |
97% |
22.09 % |
14% |
-22% |
55.1 % |
3.11 % |
-1% |
11% |
1 424 |
0% |
0% |
1 045 Kč |
- |
- |
| Leden 2025 |
44 614 |
-12% |
0% |
1 366 149 Kč |
-23% |
0% |
264 041 Kč |
-26% |
0% |
19.33 % |
-5% |
0% |
51.1 % |
3.15 % |
-18% |
0% |
1 407 |
0% |
0% |
971 Kč |
- |
- |
Sklik - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
536 |
60% |
332% |
51 852 Kč |
279% |
29% |
5 997 Kč |
49% |
1461% |
11.56 % |
-61% |
1114% |
1.6 % |
5.97 % |
122% |
-65% |
32 |
0% |
0% |
1 620 Kč |
- |
- |
| Prosinec 2025 |
334 |
6% |
288% |
13 677 Kč |
-73% |
1% |
4 013 Kč |
15% |
1062% |
29.34 % |
325% |
1053% |
0.5 % |
2.69 % |
-67% |
-79% |
9 |
0% |
0% |
1 520 Kč |
- |
- |
| Listopad 2025 |
315 |
-9% |
144% |
50 664 Kč |
44% |
55% |
3 499 Kč |
36% |
660% |
6.91 % |
-5% |
389% |
1.8 % |
8.25 % |
29% |
-59% |
26 |
0% |
0% |
1 949 Kč |
- |
- |
| Říjen 2025 |
345 |
19% |
146% |
35 263 Kč |
-22% |
1% |
2 563 Kč |
-11% |
411% |
7.27 % |
15% |
406% |
1.4 % |
6.38 % |
-8% |
-50% |
22 |
0% |
0% |
1 603 Kč |
- |
- |
| Září 2025 |
289 |
-28% |
189% |
45 395 Kč |
-11% |
83% |
2 867 Kč |
-13% |
499% |
6.32 % |
-2% |
228% |
1.7 % |
6.92 % |
3% |
-54% |
20 |
0% |
0% |
2 270 Kč |
- |
- |
| Srpen 2025 |
401 |
86% |
265% |
50 916 Kč |
-14% |
89% |
3 291 Kč |
13% |
1245% |
6.46 % |
32% |
610% |
1.6 % |
6.73 % |
-9% |
-47% |
27 |
0% |
0% |
1 886 Kč |
- |
- |
| Červenec 2025 |
216 |
-38% |
130% |
59 432 Kč |
60% |
39% |
2 914 Kč |
-0% |
1040% |
4.90 % |
-37% |
719% |
2.5 % |
7.41 % |
60% |
-70% |
16 |
0% |
0% |
3 715 Kč |
- |
- |
| Červen 2025 |
346 |
-12% |
55% |
37 259 Kč |
-27% |
10% |
2 916 Kč |
-11% |
145% |
7.83 % |
21% |
122% |
1.3 % |
4.62 % |
-30% |
-55% |
16 |
0% |
0% |
2 329 Kč |
- |
- |
| Květen 2025 |
393 |
11% |
121% |
50 714 Kč |
19% |
242% |
3 290 Kč |
31% |
81% |
6.49 % |
10% |
-47% |
1.7 % |
6.62 % |
24% |
7% |
26 |
0% |
0% |
1 951 Kč |
- |
- |
| Duben 2025 |
355 |
90% |
61% |
42 527 Kč |
21% |
64% |
2 508 Kč |
209% |
20% |
5.90 % |
156% |
-27% |
1.5 % |
5.35 % |
-56% |
-1% |
19 |
0% |
0% |
2 238 Kč |
- |
- |
| Březen 2025 |
187 |
65% |
-1% |
35 190 Kč |
20% |
2% |
811 Kč |
92% |
-48% |
2.30 % |
60% |
-49% |
1.3 % |
12.30 % |
7% |
28% |
23 |
0% |
0% |
1 530 Kč |
- |
- |
| Únor 2025 |
113 |
-9% |
-78% |
29 337 Kč |
-27% |
-4% |
423 Kč |
10% |
-86% |
1.44 % |
51% |
-86% |
1.1 % |
11.50 % |
-32% |
244% |
13 |
0% |
0% |
2 257 Kč |
- |
- |
| Leden 2025 |
124 |
44% |
0% |
40 330 Kč |
197% |
0% |
384 Kč |
11% |
0% |
0.95 % |
-63% |
0% |
1.5 % |
16.94 % |
32% |
0% |
21 |
0% |
0% |
1 920 Kč |
- |
- |
Google Organic - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
4 557 |
8% |
-33% |
156 943 Kč |
-12% |
-3% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.0 % |
2.59 % |
-14% |
11% |
118 |
0% |
0% |
1 330 Kč |
- |
- |
| Prosinec 2025 |
4 209 |
-12% |
-24% |
178 232 Kč |
29% |
47% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.1 % |
3.02 % |
19% |
31% |
127 |
0% |
0% |
1 403 Kč |
- |
- |
| Listopad 2025 |
4 770 |
-17% |
-27% |
138 311 Kč |
-33% |
-27% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.0 % |
2.54 % |
13% |
-1% |
121 |
0% |
0% |
1 143 Kč |
- |
- |
| Říjen 2025 |
5 779 |
-4% |
1% |
207 179 Kč |
20% |
47% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
8.2 % |
2.25 % |
8% |
9% |
130 |
0% |
0% |
1 594 Kč |
- |
- |
| Září 2025 |
6 010 |
10% |
0% |
172 677 Kč |
3% |
-3% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.6 % |
2.08 % |
-15% |
-11% |
125 |
0% |
0% |
1 381 Kč |
- |
- |
| Srpen 2025 |
5 453 |
113% |
-19% |
166 986 Kč |
19% |
-36% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.2 % |
2.46 % |
-28% |
-9% |
134 |
0% |
0% |
1 246 Kč |
- |
- |
| Červenec 2025 |
2 566 |
-48% |
-47% |
140 748 Kč |
-11% |
-49% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.0 % |
3.39 % |
45% |
-8% |
87 |
0% |
0% |
1 618 Kč |
- |
- |
| Červen 2025 |
4 925 |
3% |
-20% |
157 602 Kč |
-41% |
-18% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.4 % |
2.34 % |
-20% |
18% |
115 |
0% |
0% |
1 370 Kč |
- |
- |
| Květen 2025 |
4 785 |
-6% |
-6% |
267 629 Kč |
27% |
28% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
9.0 % |
2.90 % |
12% |
3% |
139 |
0% |
0% |
1 925 Kč |
- |
- |
| Duben 2025 |
5 078 |
-13% |
31% |
211 214 Kč |
36% |
-1% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
7.7 % |
2.60 % |
17% |
-13% |
132 |
0% |
0% |
1 600 Kč |
- |
- |
| Březen 2025 |
5 813 |
-2% |
367% |
154 852 Kč |
-13% |
140% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.7 % |
2.22 % |
1% |
-21% |
129 |
0% |
0% |
1 200 Kč |
- |
- |
| Únor 2025 |
5 943 |
-13% |
33% |
177 067 Kč |
10% |
77% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.6 % |
2.19 % |
-6% |
53% |
130 |
0% |
0% |
1 362 Kč |
- |
- |
| Leden 2025 |
6 800 |
22% |
0% |
161 532 Kč |
33% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.0 % |
2.32 % |
1% |
0% |
158 |
0% |
0% |
1 022 Kč |
- |
- |
Heureka - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
2 987 |
19% |
5% |
144 722 Kč |
-24% |
83% |
13 800 Kč |
11% |
-1% |
9.54 % |
47% |
-46% |
4.6 % |
6.53 % |
3% |
65% |
195 |
0% |
0% |
742 Kč |
- |
- |
| Prosinec 2025 |
2 513 |
45% |
-14% |
191 226 Kč |
48% |
41% |
12 427 Kč |
50% |
-10% |
6.50 % |
1% |
-36% |
6.6 % |
6.33 % |
-5% |
13% |
159 |
0% |
0% |
1 203 Kč |
- |
- |
| Listopad 2025 |
1 730 |
11% |
-36% |
129 036 Kč |
163% |
21% |
8 292 Kč |
32% |
-35% |
6.43 % |
-50% |
-47% |
4.7 % |
6.65 % |
79% |
43% |
115 |
0% |
0% |
1 122 Kč |
- |
- |
| Říjen 2025 |
1 559 |
-14% |
-17% |
49 132 Kč |
-34% |
-48% |
6 289 Kč |
-36% |
-21% |
12.80 % |
-3% |
51% |
1.9 % |
3.72 % |
-14% |
-16% |
58 |
0% |
0% |
847 Kč |
- |
- |
| Září 2025 |
1 805 |
-20% |
21% |
74 737 Kč |
-4% |
16% |
9 823 Kč |
-21% |
42% |
13.14 % |
-18% |
23% |
2.8 % |
4.32 % |
-5% |
26% |
78 |
0% |
0% |
958 Kč |
- |
- |
| Srpen 2025 |
2 248 |
236% |
115% |
77 554 Kč |
137% |
340% |
12 479 Kč |
48% |
130% |
16.09 % |
-37% |
-48% |
2.4 % |
4.54 % |
-18% |
64% |
102 |
0% |
0% |
760 Kč |
- |
- |
| Červenec 2025 |
670 |
-51% |
-37% |
32 677 Kč |
-44% |
-42% |
8 404 Kč |
-11% |
85% |
25.72 % |
60% |
217% |
1.4 % |
5.52 % |
31% |
17% |
37 |
0% |
0% |
883 Kč |
- |
- |
| Červen 2025 |
1 373 |
-27% |
-9% |
58 544 Kč |
-44% |
-32% |
9 413 Kč |
-24% |
114% |
16.08 % |
34% |
216% |
2.0 % |
4.22 % |
-7% |
-24% |
58 |
0% |
0% |
1 009 Kč |
- |
- |
| Květen 2025 |
1 887 |
18% |
61% |
103 682 Kč |
19% |
67% |
12 448 Kč |
50% |
174% |
12.01 % |
26% |
64% |
3.5 % |
4.56 % |
1% |
-15% |
86 |
0% |
0% |
1 206 Kč |
- |
- |
| Duben 2025 |
1 600 |
-29% |
60% |
87 218 Kč |
-5% |
46% |
8 296 Kč |
13% |
69% |
9.51 % |
18% |
15% |
3.2 % |
4.50 % |
10% |
-42% |
72 |
0% |
0% |
1 211 Kč |
- |
- |
| Březen 2025 |
2 265 |
2% |
372% |
91 450 Kč |
-3% |
265% |
7 365 Kč |
-25% |
37% |
8.05 % |
-23% |
-62% |
3.4 % |
4.11 % |
-5% |
-34% |
93 |
0% |
0% |
983 Kč |
- |
- |
| Únor 2025 |
2 223 |
-22% |
71% |
94 497 Kč |
19% |
149% |
9 847 Kč |
-30% |
95% |
10.42 % |
-41% |
-22% |
3.5 % |
4.32 % |
9% |
44% |
96 |
0% |
0% |
984 Kč |
- |
- |
| Leden 2025 |
2 848 |
-2% |
0% |
79 257 Kč |
-42% |
0% |
13 974 Kč |
2% |
0% |
17.63 % |
74% |
0% |
3.0 % |
3.97 % |
-29% |
0% |
113 |
0% |
0% |
701 Kč |
- |
- |
Zbozi.cz - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
1 681 |
34% |
-12% |
121 522 Kč |
6% |
-32% |
12 507 Kč |
10% |
83% |
10.29 % |
4% |
170% |
3.9 % |
8.21 % |
4% |
1% |
138 |
0% |
0% |
881 Kč |
- |
- |
| Prosinec 2025 |
1 251 |
11% |
-29% |
115 071 Kč |
13% |
-7% |
11 392 Kč |
4% |
74% |
9.90 % |
-8% |
87% |
4.0 % |
7.91 % |
5% |
-11% |
99 |
0% |
0% |
1 162 Kč |
- |
- |
| Listopad 2025 |
1 123 |
25% |
-38% |
101 748 Kč |
67% |
-51% |
11 004 Kč |
26% |
67% |
10.82 % |
-25% |
244% |
3.7 % |
7.57 % |
26% |
-11% |
85 |
0% |
0% |
1 197 Kč |
- |
- |
| Říjen 2025 |
896 |
-5% |
-48% |
61 002 Kč |
-19% |
-65% |
8 764 Kč |
43% |
48% |
14.37 % |
76% |
323% |
2.4 % |
6.03 % |
7% |
-17% |
54 |
0% |
0% |
1 130 Kč |
- |
- |
| Září 2025 |
940 |
-43% |
-33% |
74 950 Kč |
-32% |
-53% |
6 136 Kč |
-64% |
4% |
8.19 % |
-47% |
123% |
2.8 % |
5.64 % |
-9% |
-3% |
53 |
0% |
0% |
1 414 Kč |
- |
- |
| Srpen 2025 |
1 644 |
184% |
51% |
109 819 Kč |
176% |
73% |
17 002 Kč |
890% |
205% |
15.48 % |
259% |
76% |
3.5 % |
6.20 % |
38% |
47% |
102 |
0% |
0% |
1 077 Kč |
- |
- |
| Červenec 2025 |
579 |
-65% |
-41% |
39 776 Kč |
-65% |
-23% |
1 717 Kč |
-85% |
-56% |
4.32 % |
-56% |
-43% |
1.7 % |
4.49 % |
-29% |
-16% |
26 |
0% |
0% |
1 530 Kč |
- |
- |
| Červen 2025 |
1 651 |
18% |
38% |
114 857 Kč |
10% |
29% |
11 172 Kč |
44% |
188% |
9.73 % |
31% |
123% |
4.0 % |
6.36 % |
-21% |
21% |
105 |
0% |
0% |
1 094 Kč |
- |
- |
| Květen 2025 |
1 402 |
22% |
14% |
104 552 Kč |
14% |
82% |
7 773 Kč |
26% |
51% |
7.43 % |
11% |
-17% |
3.5 % |
8.06 % |
14% |
53% |
113 |
0% |
0% |
925 Kč |
- |
- |
| Duben 2025 |
1 149 |
-12% |
29% |
91 997 Kč |
-15% |
35% |
6 177 Kč |
26% |
51% |
6.71 % |
47% |
12% |
3.3 % |
7.05 % |
-19% |
4% |
81 |
0% |
0% |
1 136 Kč |
- |
- |
| Březen 2025 |
1 300 |
-16% |
204% |
107 970 Kč |
11% |
121% |
4 921 Kč |
-9% |
3% |
4.56 % |
-18% |
-53% |
4.0 % |
8.69 % |
33% |
24% |
113 |
0% |
0% |
955 Kč |
- |
- |
| Únor 2025 |
1 542 |
-19% |
22% |
97 408 Kč |
-46% |
93% |
5 425 Kč |
-20% |
7% |
5.57 % |
46% |
-45% |
3.6 % |
6.55 % |
-19% |
107% |
101 |
0% |
0% |
964 Kč |
- |
- |
| Leden 2025 |
1 914 |
9% |
0% |
179 005 Kč |
45% |
0% |
6 823 Kč |
4% |
0% |
3.81 % |
-28% |
0% |
6.7 % |
8.10 % |
-8% |
0% |
155 |
0% |
0% |
1 155 Kč |
- |
- |
E-mail - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
366 |
28% |
-17% |
118 023 Kč |
88% |
332% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.8 % |
14.48 % |
43% |
204% |
53 |
0% |
0% |
2 227 Kč |
- |
- |
| Prosinec 2025 |
286 |
-11% |
-59% |
62 675 Kč |
23% |
64% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.2 % |
10.14 % |
-7% |
161% |
29 |
0% |
0% |
2 161 Kč |
- |
- |
| Listopad 2025 |
320 |
-34% |
-37% |
51 061 Kč |
-35% |
21% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.9 % |
10.94 % |
24% |
68% |
35 |
0% |
0% |
1 459 Kč |
- |
- |
| Říjen 2025 |
487 |
-9% |
24% |
78 823 Kč |
98% |
68% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.1 % |
8.83 % |
48% |
15% |
43 |
0% |
0% |
1 833 Kč |
- |
- |
| Září 2025 |
535 |
-37% |
30% |
39 733 Kč |
-55% |
8% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.5 % |
5.98 % |
1% |
-12% |
32 |
0% |
0% |
1 242 Kč |
- |
- |
| Srpen 2025 |
848 |
102% |
121% |
88 055 Kč |
-5% |
93% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.8 % |
5.90 % |
-54% |
-19% |
50 |
0% |
0% |
1 761 Kč |
- |
- |
| Červenec 2025 |
420 |
-27% |
20% |
92 477 Kč |
-5% |
146% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.9 % |
12.86 % |
48% |
87% |
54 |
0% |
0% |
1 713 Kč |
- |
- |
| Červen 2025 |
577 |
-6% |
111% |
97 638 Kč |
8% |
121% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.4 % |
8.67 % |
9% |
3% |
50 |
0% |
0% |
1 953 Kč |
- |
- |
| Květen 2025 |
617 |
33% |
243% |
90 771 Kč |
79% |
119% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.0 % |
7.94 % |
8% |
-29% |
49 |
0% |
0% |
1 852 Kč |
- |
- |
| Duben 2025 |
463 |
-15% |
181% |
50 636 Kč |
-39% |
-25% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.8 % |
7.34 % |
-7% |
-63% |
34 |
0% |
0% |
1 489 Kč |
- |
- |
| Březen 2025 |
547 |
16% |
291% |
82 851 Kč |
132% |
117% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.0 % |
7.86 % |
28% |
-39% |
43 |
0% |
0% |
1 927 Kč |
- |
- |
| Únor 2025 |
473 |
7% |
187% |
35 774 Kč |
31% |
-15% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.3 % |
6.13 % |
29% |
-40% |
29 |
0% |
0% |
1 234 Kč |
- |
- |
| Leden 2025 |
441 |
-36% |
0% |
27 307 Kč |
-29% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.0 % |
4.76 % |
22% |
0% |
21 |
0% |
0% |
1 300 Kč |
- |
- |
Referral - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
443 |
-21% |
-64% |
39 764 Kč |
-63% |
-47% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.3 % |
4.06 % |
8% |
-17% |
18 |
0% |
0% |
2 209 Kč |
- |
- |
| Prosinec 2025 |
559 |
7% |
-72% |
106 056 Kč |
171% |
12% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.6 % |
3.76 % |
-21% |
-8% |
21 |
0% |
0% |
5 050 Kč |
- |
- |
| Listopad 2025 |
524 |
-34% |
-62% |
39 192 Kč |
-27% |
-48% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.4 % |
4.77 % |
57% |
31% |
25 |
0% |
0% |
1 568 Kč |
- |
- |
| Říjen 2025 |
791 |
-3% |
-18% |
53 995 Kč |
-22% |
22% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.1 % |
3.03 % |
-38% |
-20% |
24 |
0% |
0% |
2 250 Kč |
- |
- |
| Září 2025 |
818 |
-81% |
-21% |
68 979 Kč |
-2% |
-42% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.6 % |
4.89 % |
509% |
-21% |
40 |
0% |
0% |
1 724 Kč |
- |
- |
| Srpen 2025 |
4 235 |
710% |
402% |
70 611 Kč |
8% |
-17% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.2 % |
0.80 % |
-87% |
-87% |
34 |
0% |
0% |
2 077 Kč |
- |
- |
| Červenec 2025 |
523 |
-38% |
-20% |
65 535 Kč |
-18% |
-48% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.8 % |
6.31 % |
21% |
-30% |
33 |
0% |
0% |
1 986 Kč |
- |
- |
| Červen 2025 |
843 |
2% |
48% |
79 576 Kč |
-7% |
30% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.7 % |
5.22 % |
3% |
-15% |
44 |
0% |
0% |
1 809 Kč |
- |
- |
| Květen 2025 |
828 |
22% |
54% |
85 226 Kč |
114% |
49% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.9 % |
5.07 % |
28% |
5% |
42 |
0% |
0% |
2 029 Kč |
- |
- |
| Duben 2025 |
680 |
-7% |
92% |
39 771 Kč |
-19% |
-2% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.4 % |
3.97 % |
-24% |
-41% |
27 |
0% |
0% |
1 473 Kč |
- |
- |
| Březen 2025 |
731 |
0% |
74% |
49 283 Kč |
-7% |
393% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.8 % |
5.20 % |
3% |
263% |
38 |
0% |
0% |
1 297 Kč |
- |
- |
| Únor 2025 |
731 |
-41% |
-49% |
52 985 Kč |
-30% |
406% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.0 % |
5.06 % |
4% |
810% |
37 |
0% |
0% |
1 432 Kč |
- |
- |
| Leden 2025 |
1 231 |
-39% |
0% |
75 356 Kč |
-20% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.8 % |
4.87 % |
20% |
0% |
60 |
0% |
0% |
1 256 Kč |
- |
- |