Základní přehled
Návštěvy
12 283
+5.6% M
-16.1% R
Tržby
1 047 101 Kč
-4.5% M
+20.9% R
Konverzní poměr
2.82%
-14.4% M
+6.0% R
Transakce
346
-9.7% M
-11.1% R
Průměrná objednávka
3 026 Kč
+5.7% M
+36.0% R
Hodnota návštěvy
85.25 Kč
-9.5% M
+44.1% R
Náklady
44 234 Kč
-8.2% M
+98.5% R
PNO
4.22%
-3.9% M
+64.1% R
Marketingové kanály
Metriky:
−
Návštěvy
−
Tržby
−
Náklady
−
PNO
−
Podíl
+
CR %
+
Transakce
+
AOV
| Zdroj |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
|
Direct
|
3 170 |
3% |
34% |
346 477 Kč |
-27% |
41% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.22 % |
-22% |
-33% |
102 |
-20% |
-10% |
3 397 Kč |
-10% |
56% |
33.1 % |
|
Google Ads
|
4 659 |
13% |
46% |
413 272 Kč |
62% |
68% |
44 234 Kč |
-8% |
98% |
10.70 % |
-43% |
18% |
2.66 % |
-19% |
-18% |
124 |
-9% |
20% |
3 333 Kč |
77% |
40% |
39.5 % |
|
Facebook Ads
|
691 |
-24% |
-49% |
12 524 Kč |
23% |
5% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.58 % |
-42% |
32% |
4 |
-56% |
-33% |
3 131 Kč |
177% |
58% |
1.2 % |
|
Google Organic
|
2 723 |
14% |
-52% |
130 195 Kč |
-43% |
-29% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.53 % |
-7% |
62% |
69 |
6% |
-22% |
1 887 Kč |
-46% |
-9% |
12.4 % |
|
Seznam Organic
|
299 |
42% |
-32% |
17 879 Kč |
29% |
-33% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.34 % |
-39% |
-6% |
7 |
-12% |
-36% |
2 554 Kč |
47% |
5% |
1.7 % |
|
Bing Organic
|
93 |
50% |
-32% |
35 328 Kč |
511% |
115% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
7.53 % |
17% |
29% |
7 |
75% |
-12% |
5 047 Kč |
249% |
146% |
3.4 % |
|
Facebook Organic
|
155 |
-50% |
-54% |
32 139 Kč |
776% |
435% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.23 % |
232% |
265% |
5 |
67% |
67% |
6 428 Kč |
426% |
221% |
3.1 % |
|
E-mail
|
100 |
-23% |
-58% |
20 697 Kč |
122% |
-60% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
8.00 % |
108% |
74% |
8 |
60% |
-27% |
2 587 Kč |
39% |
-45% |
2.0 % |
|
Referral
|
166 |
-6% |
-65% |
7 012 Kč |
-75% |
-83% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.61 % |
-51% |
-22% |
6 |
-54% |
-73% |
1 169 Kč |
-45% |
-36% |
0.7 % |
|
Firmy.cz
|
117 |
23% |
33% |
26 481 Kč |
-18% |
31% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
7.69 % |
-9% |
-15% |
9 |
12% |
12% |
2 942 Kč |
-27% |
16% |
2.5 % |
| Celkem |
12 283 |
6% |
-16% |
1 047 101 Kč |
-4% |
21% |
44 234 Kč |
-8% |
98% |
4.22 % |
-4% |
64% |
2.82 % |
-14% |
6% |
346 |
-10% |
-11% |
3 026 Kč |
6% |
36% |
100.0 % |
Direct - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
3 124 |
3% |
32% |
346 477 Kč |
-27% |
41% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
33.1 % |
3.27 % |
-22% |
-32% |
102 |
0% |
0% |
3 397 Kč |
- |
- |
| Prosinec 2025 |
3 047 |
44% |
35% |
477 594 Kč |
-23% |
38% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
43.6 % |
4.17 % |
-30% |
-19% |
127 |
0% |
0% |
3 761 Kč |
- |
- |
| Listopad 2025 |
2 109 |
23% |
-24% |
618 200 Kč |
49% |
73% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
44.9 % |
5.93 % |
2% |
17% |
125 |
0% |
0% |
4 946 Kč |
- |
- |
| Říjen 2025 |
1 720 |
5% |
-30% |
414 295 Kč |
7% |
5% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
33.3 % |
5.81 % |
-3% |
20% |
100 |
0% |
0% |
4 143 Kč |
- |
- |
| Září 2025 |
1 631 |
-2% |
-29% |
386 531 Kč |
42% |
-17% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
34.9 % |
6.01 % |
14% |
10% |
98 |
0% |
0% |
3 944 Kč |
- |
- |
| Srpen 2025 |
1 665 |
-8% |
-22% |
271 963 Kč |
-34% |
-42% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
34.4 % |
5.29 % |
-6% |
-2% |
88 |
0% |
0% |
3 090 Kč |
- |
- |
| Červenec 2025 |
1 809 |
14% |
-10% |
411 445 Kč |
74% |
-7% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
48.4 % |
5.64 % |
6% |
-5% |
102 |
0% |
0% |
4 034 Kč |
- |
- |
| Červen 2025 |
1 585 |
-2% |
-24% |
236 058 Kč |
-7% |
-35% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
30.1 % |
5.30 % |
-5% |
18% |
84 |
0% |
0% |
2 810 Kč |
- |
- |
| Květen 2025 |
1 616 |
-16% |
-34% |
254 492 Kč |
5% |
-40% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
24.3 % |
5.57 % |
1% |
-12% |
90 |
0% |
0% |
2 828 Kč |
- |
- |
| Duben 2025 |
1 931 |
-7% |
-21% |
241 596 Kč |
-31% |
-26% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
30.2 % |
5.54 % |
-15% |
10% |
107 |
0% |
0% |
2 258 Kč |
- |
- |
| Březen 2025 |
2 082 |
4% |
-26% |
352 503 Kč |
-2% |
-12% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
42.2 % |
6.48 % |
41% |
30% |
135 |
0% |
0% |
2 611 Kč |
- |
- |
| Únor 2025 |
2 000 |
-16% |
-37% |
360 617 Kč |
46% |
-25% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
36.2 % |
4.60 % |
-4% |
-6% |
92 |
0% |
0% |
3 920 Kč |
- |
- |
| Leden 2025 |
2 368 |
5% |
0% |
246 485 Kč |
-29% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
28.5 % |
4.77 % |
-7% |
0% |
113 |
0% |
0% |
2 181 Kč |
- |
- |
Google Ads - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
4 661 |
11% |
44% |
413 272 Kč |
62% |
68% |
44 234 Kč |
-8% |
98% |
10.70 % |
-43% |
18% |
39.5 % |
2.66 % |
-18% |
-16% |
124 |
0% |
0% |
3 333 Kč |
- |
- |
| Prosinec 2025 |
4 193 |
8% |
65% |
255 744 Kč |
-40% |
6% |
48 191 Kč |
-10% |
177% |
18.84 % |
48% |
160% |
23.3 % |
3.24 % |
-8% |
-28% |
136 |
0% |
0% |
1 880 Kč |
- |
- |
| Listopad 2025 |
3 889 |
33% |
34% |
423 549 Kč |
-19% |
42% |
53 798 Kč |
93% |
137% |
12.70 % |
139% |
67% |
30.7 % |
3.52 % |
-22% |
-13% |
137 |
0% |
0% |
3 092 Kč |
- |
- |
| Říjen 2025 |
2 930 |
26% |
-2% |
524 695 Kč |
46% |
153% |
27 921 Kč |
22% |
23% |
5.32 % |
-16% |
-52% |
42.2 % |
4.54 % |
-6% |
28% |
133 |
0% |
0% |
3 945 Kč |
- |
- |
| Září 2025 |
2 326 |
38% |
-29% |
359 053 Kč |
96% |
152% |
22 846 Kč |
47% |
-4% |
6.36 % |
-25% |
-62% |
32.4 % |
4.82 % |
18% |
111% |
112 |
0% |
0% |
3 206 Kč |
- |
- |
| Srpen 2025 |
1 689 |
-12% |
-52% |
182 768 Kč |
40% |
1% |
15 534 Kč |
4% |
-32% |
8.50 % |
-25% |
-32% |
23.1 % |
4.09 % |
5% |
69% |
69 |
0% |
0% |
2 649 Kč |
- |
- |
| Červenec 2025 |
1 926 |
27% |
-61% |
130 966 Kč |
-34% |
53% |
14 914 Kč |
35% |
-63% |
11.39 % |
104% |
-76% |
15.4 % |
3.89 % |
-30% |
208% |
75 |
0% |
0% |
1 746 Kč |
- |
- |
| Červen 2025 |
1 520 |
-6% |
-67% |
197 869 Kč |
-8% |
109% |
11 053 Kč |
11% |
-76% |
5.59 % |
21% |
-88% |
25.3 % |
5.53 % |
-6% |
312% |
84 |
0% |
0% |
2 356 Kč |
- |
- |
| Květen 2025 |
1 612 |
-14% |
-68% |
215 872 Kč |
35% |
25% |
9 935 Kč |
-26% |
-78% |
4.60 % |
-45% |
-83% |
20.6 % |
5.89 % |
16% |
315% |
95 |
0% |
0% |
2 272 Kč |
- |
- |
| Duben 2025 |
1 869 |
161% |
-65% |
160 190 Kč |
260% |
-32% |
13 383 Kč |
257% |
-71% |
8.35 % |
-1% |
-57% |
20.0 % |
5.08 % |
17% |
174% |
95 |
0% |
0% |
1 686 Kč |
- |
- |
| Březen 2025 |
715 |
-73% |
-88% |
44 466 Kč |
-82% |
-77% |
3 744 Kč |
-75% |
-92% |
8.42 % |
37% |
-65% |
5.3 % |
4.34 % |
17% |
134% |
31 |
0% |
0% |
1 434 Kč |
- |
- |
| Únor 2025 |
2 619 |
-19% |
-62% |
246 268 Kč |
0% |
-30% |
15 087 Kč |
-32% |
944% |
6.13 % |
-32% |
1398% |
24.7 % |
3.70 % |
17% |
75% |
97 |
0% |
0% |
2 539 Kč |
- |
- |
| Leden 2025 |
3 242 |
28% |
0% |
245 785 Kč |
2% |
0% |
22 286 Kč |
28% |
0% |
9.07 % |
25% |
0% |
28.4 % |
3.18 % |
-30% |
0% |
103 |
0% |
0% |
2 386 Kč |
- |
- |
Facebook Ads - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
692 |
-24% |
-49% |
12 524 Kč |
23% |
5% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.2 % |
0.58 % |
-42% |
32% |
4 |
0% |
0% |
3 131 Kč |
- |
- |
| Prosinec 2025 |
909 |
29% |
-34% |
10 170 Kč |
104% |
-53% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.9 % |
0.99 % |
133% |
-3% |
9 |
0% |
0% |
1 130 Kč |
- |
- |
| Listopad 2025 |
707 |
-11% |
-65% |
4 994 Kč |
-66% |
-67% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.4 % |
0.42 % |
-33% |
-52% |
3 |
0% |
0% |
1 665 Kč |
- |
- |
| Říjen 2025 |
791 |
35% |
-31% |
14 641 Kč |
-39% |
36% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.2 % |
0.63 % |
-72% |
-9% |
5 |
0% |
0% |
2 928 Kč |
- |
- |
| Září 2025 |
586 |
12% |
100% |
23 990 Kč |
575% |
100% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.2 % |
2.22 % |
65% |
100% |
13 |
0% |
0% |
1 845 Kč |
- |
- |
| Srpen 2025 |
522 |
-25% |
100% |
3 555 Kč |
-85% |
100% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.4 % |
1.34 % |
-45% |
100% |
7 |
0% |
0% |
508 Kč |
- |
- |
| Červenec 2025 |
695 |
15% |
100% |
24 219 Kč |
357% |
100% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.8 % |
2.45 % |
195% |
100% |
17 |
0% |
0% |
1 425 Kč |
- |
- |
| Červen 2025 |
604 |
-2% |
100% |
5 298 Kč |
-66% |
100% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.7 % |
0.83 % |
-49% |
100% |
5 |
0% |
0% |
1 060 Kč |
- |
- |
| Květen 2025 |
614 |
-1% |
100% |
15 499 Kč |
288% |
100% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.5 % |
1.63 % |
153% |
100% |
10 |
0% |
0% |
1 550 Kč |
- |
- |
| Duben 2025 |
621 |
-34% |
100% |
3 999 Kč |
-59% |
100% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.5 % |
0.64 % |
22% |
100% |
4 |
0% |
0% |
1 000 Kč |
- |
- |
| Březen 2025 |
945 |
14% |
100% |
9 864 Kč |
71% |
100% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.2 % |
0.53 % |
-27% |
100% |
5 |
0% |
0% |
1 973 Kč |
- |
- |
| Únor 2025 |
826 |
-39% |
100% |
5 768 Kč |
-52% |
100% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.6 % |
0.73 % |
65% |
100% |
6 |
0% |
0% |
961 Kč |
- |
- |
| Leden 2025 |
1 365 |
-0% |
0% |
11 904 Kč |
-45% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.4 % |
0.44 % |
-57% |
0% |
6 |
0% |
0% |
1 984 Kč |
- |
- |
Google Organic - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
2 724 |
14% |
-51% |
130 195 Kč |
-43% |
-29% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
12.4 % |
2.53 % |
-7% |
60% |
69 |
0% |
0% |
1 887 Kč |
- |
- |
| Prosinec 2025 |
2 394 |
-30% |
-50% |
228 669 Kč |
56% |
-22% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
20.9 % |
2.72 % |
17% |
39% |
65 |
0% |
0% |
3 518 Kč |
- |
- |
| Listopad 2025 |
3 410 |
0% |
-35% |
146 118 Kč |
3% |
-24% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
10.6 % |
2.32 % |
46% |
27% |
79 |
0% |
0% |
1 850 Kč |
- |
- |
| Říjen 2025 |
3 398 |
10% |
-39% |
142 043 Kč |
2% |
-29% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
11.4 % |
1.59 % |
0% |
20% |
54 |
0% |
0% |
2 630 Kč |
- |
- |
| Září 2025 |
3 091 |
-3% |
-42% |
138 920 Kč |
1% |
-25% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
12.5 % |
1.59 % |
-13% |
-0% |
49 |
0% |
0% |
2 835 Kč |
- |
- |
| Srpen 2025 |
3 198 |
-3% |
-44% |
138 169 Kč |
-12% |
-24% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
17.5 % |
1.81 % |
-9% |
8% |
58 |
0% |
0% |
2 382 Kč |
- |
- |
| Červenec 2025 |
3 296 |
6% |
-43% |
157 571 Kč |
13% |
-39% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
18.5 % |
2.00 % |
5% |
4% |
66 |
0% |
0% |
2 387 Kč |
- |
- |
| Červen 2025 |
3 104 |
-22% |
-45% |
139 644 Kč |
-55% |
-40% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
17.8 % |
1.90 % |
50% |
14% |
59 |
0% |
0% |
2 367 Kč |
- |
- |
| Květen 2025 |
3 958 |
-13% |
-36% |
307 463 Kč |
85% |
40% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
29.3 % |
1.26 % |
-29% |
-38% |
50 |
0% |
0% |
6 149 Kč |
- |
- |
| Duben 2025 |
4 570 |
-21% |
-26% |
165 838 Kč |
-24% |
-34% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
20.7 % |
1.77 % |
-8% |
-16% |
81 |
0% |
0% |
2 047 Kč |
- |
- |
| Březen 2025 |
5 811 |
19% |
-21% |
219 419 Kč |
39% |
-28% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
26.3 % |
1.93 % |
43% |
3% |
112 |
0% |
0% |
1 959 Kč |
- |
- |
| Únor 2025 |
4 902 |
-13% |
-39% |
157 792 Kč |
-14% |
-47% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
15.8 % |
1.35 % |
-15% |
-20% |
66 |
0% |
0% |
2 391 Kč |
- |
- |
| Leden 2025 |
5 611 |
17% |
0% |
184 054 Kč |
-37% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
21.3 % |
1.59 % |
-19% |
0% |
89 |
0% |
0% |
2 068 Kč |
- |
- |
Seznam Organic - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
299 |
42% |
-32% |
17 879 Kč |
29% |
-33% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.7 % |
2.34 % |
-39% |
-6% |
7 |
0% |
0% |
2 554 Kč |
- |
- |
| Prosinec 2025 |
210 |
-16% |
-44% |
13 909 Kč |
-69% |
-70% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.3 % |
3.81 % |
6% |
-11% |
8 |
0% |
0% |
1 739 Kč |
- |
- |
| Listopad 2025 |
250 |
-24% |
-37% |
45 312 Kč |
81% |
154% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.3 % |
3.60 % |
31% |
80% |
9 |
0% |
0% |
5 035 Kč |
- |
- |
| Říjen 2025 |
327 |
11% |
-21% |
25 030 Kč |
216% |
67% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.0 % |
2.75 % |
103% |
42% |
9 |
0% |
0% |
2 781 Kč |
- |
- |
| Září 2025 |
295 |
17% |
4% |
7 920 Kč |
-32% |
-77% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.7 % |
1.36 % |
-43% |
-76% |
4 |
0% |
0% |
1 980 Kč |
- |
- |
| Srpen 2025 |
253 |
-1% |
-18% |
11 606 Kč |
-38% |
-56% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.5 % |
2.37 % |
-33% |
-33% |
6 |
0% |
0% |
1 934 Kč |
- |
- |
| Červenec 2025 |
255 |
27% |
-22% |
18 586 Kč |
-56% |
-20% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.2 % |
3.53 % |
-29% |
-42% |
9 |
0% |
0% |
2 065 Kč |
- |
- |
| Červen 2025 |
201 |
-23% |
-32% |
42 715 Kč |
199% |
12% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.5 % |
4.98 % |
29% |
-13% |
10 |
0% |
0% |
4 272 Kč |
- |
- |
| Květen 2025 |
260 |
-31% |
-27% |
14 307 Kč |
-42% |
-40% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.4 % |
3.85 % |
45% |
14% |
10 |
0% |
0% |
1 431 Kč |
- |
- |
| Duben 2025 |
378 |
-16% |
-13% |
24 632 Kč |
135% |
-64% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.1 % |
2.65 % |
33% |
-56% |
10 |
0% |
0% |
2 463 Kč |
- |
- |
| Březen 2025 |
451 |
-18% |
-16% |
10 475 Kč |
-50% |
-83% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.3 % |
2.00 % |
-1% |
-46% |
9 |
0% |
0% |
1 164 Kč |
- |
- |
| Únor 2025 |
547 |
24% |
-8% |
21 038 Kč |
-21% |
-69% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.1 % |
2.01 % |
-19% |
-40% |
11 |
0% |
0% |
1 913 Kč |
- |
- |
| Leden 2025 |
442 |
18% |
0% |
26 767 Kč |
-42% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.1 % |
2.49 % |
-42% |
0% |
11 |
0% |
0% |
2 433 Kč |
- |
- |
Bing Organic - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
94 |
52% |
-31% |
35 328 Kč |
511% |
115% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.4 % |
7.45 % |
15% |
28% |
7 |
0% |
0% |
5 047 Kč |
- |
- |
| Prosinec 2025 |
62 |
-55% |
-44% |
5 784 Kč |
-87% |
391% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.5 % |
6.45 % |
-1% |
137% |
4 |
0% |
0% |
1 446 Kč |
- |
- |
| Listopad 2025 |
138 |
9% |
-8% |
43 987 Kč |
595% |
4100% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.2 % |
6.52 % |
38% |
389% |
9 |
0% |
0% |
4 887 Kč |
- |
- |
| Říjen 2025 |
127 |
14% |
-29% |
6 326 Kč |
-72% |
-53% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.5 % |
4.72 % |
-34% |
42% |
6 |
0% |
0% |
1 054 Kč |
- |
- |
| Září 2025 |
111 |
4% |
-20% |
22 784 Kč |
-1% |
183% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.1 % |
7.21 % |
54% |
149% |
8 |
0% |
0% |
2 848 Kč |
- |
- |
| Srpen 2025 |
107 |
16% |
16% |
22 962 Kč |
78% |
3% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.9 % |
4.67 % |
-46% |
-14% |
5 |
0% |
0% |
4 592 Kč |
- |
- |
| Červenec 2025 |
92 |
-15% |
-11% |
12 920 Kč |
71% |
219% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.5 % |
8.70 % |
17% |
199% |
8 |
0% |
0% |
1 615 Kč |
- |
- |
| Červen 2025 |
108 |
-18% |
-11% |
7 575 Kč |
-49% |
5% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.0 % |
7.41 % |
94% |
28% |
8 |
0% |
0% |
947 Kč |
- |
- |
| Květen 2025 |
131 |
-13% |
-10% |
14 717 Kč |
195% |
-49% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.4 % |
3.82 % |
91% |
-57% |
5 |
0% |
0% |
2 943 Kč |
- |
- |
| Duben 2025 |
150 |
22% |
-19% |
4 993 Kč |
-78% |
-83% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.6 % |
2.00 % |
-59% |
-66% |
3 |
0% |
0% |
1 664 Kč |
- |
- |
| Březen 2025 |
123 |
2% |
-48% |
23 085 Kč |
113% |
-27% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.8 % |
4.88 % |
-2% |
27% |
6 |
0% |
0% |
3 847 Kč |
- |
- |
| Únor 2025 |
120 |
-12% |
-57% |
10 837 Kč |
-34% |
-15% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.1 % |
5.00 % |
-14% |
98% |
6 |
0% |
0% |
1 806 Kč |
- |
- |
| Leden 2025 |
137 |
25% |
0% |
16 402 Kč |
1293% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.9 % |
5.84 % |
114% |
0% |
8 |
0% |
0% |
2 050 Kč |
- |
- |
Facebook Organic - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
155 |
-50% |
-54% |
32 139 Kč |
776% |
435% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.1 % |
3.23 % |
232% |
265% |
5 |
0% |
0% |
6 428 Kč |
- |
- |
| Prosinec 2025 |
309 |
31% |
-1% |
3 667 Kč |
-76% |
-69% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.3 % |
0.97 % |
-43% |
-57% |
3 |
0% |
0% |
1 222 Kč |
- |
- |
| Listopad 2025 |
236 |
98% |
-42% |
15 340 Kč |
156% |
75% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.1 % |
1.69 % |
-66% |
15% |
4 |
0% |
0% |
3 835 Kč |
- |
- |
| Říjen 2025 |
119 |
-10% |
-68% |
5 998 Kč |
19% |
247% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.5 % |
5.04 % |
233% |
830% |
6 |
0% |
0% |
1 000 Kč |
- |
- |
| Září 2025 |
132 |
47% |
-35% |
5 059 Kč |
296% |
-84% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.5 % |
1.52 % |
-32% |
-56% |
2 |
0% |
0% |
2 529 Kč |
- |
- |
| Srpen 2025 |
90 |
-22% |
-56% |
1 276 Kč |
-0% |
-90% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.2 % |
2.22 % |
28% |
14% |
2 |
0% |
0% |
638 Kč |
- |
- |
| Červenec 2025 |
115 |
21% |
-47% |
1 280 Kč |
-95% |
-23% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.2 % |
1.74 % |
-82% |
87% |
2 |
0% |
0% |
640 Kč |
- |
- |
| Červen 2025 |
95 |
-34% |
-58% |
27 338 Kč |
-60% |
1640% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.5 % |
9.47 % |
173% |
966% |
9 |
0% |
0% |
3 038 Kč |
- |
- |
| Květen 2025 |
144 |
-10% |
-63% |
68 772 Kč |
102% |
1214% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.6 % |
3.47 % |
85% |
239% |
5 |
0% |
0% |
13 754 Kč |
- |
- |
| Duben 2025 |
160 |
-43% |
-44% |
34 122 Kč |
-19% |
262% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
4.3 % |
1.88 % |
-34% |
-24% |
3 |
0% |
0% |
11 374 Kč |
- |
- |
| Březen 2025 |
283 |
-1% |
-10% |
41 999 Kč |
143% |
385% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.0 % |
2.83 % |
34% |
121% |
8 |
0% |
0% |
5 250 Kč |
- |
- |
| Únor 2025 |
285 |
-16% |
-65% |
17 307 Kč |
188% |
-13% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.7 % |
2.11 % |
138% |
57% |
6 |
0% |
0% |
2 885 Kč |
- |
- |
| Leden 2025 |
339 |
8% |
0% |
6 009 Kč |
-49% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.7 % |
0.88 % |
-60% |
0% |
3 |
0% |
0% |
2 003 Kč |
- |
- |
E-mail - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
100 |
-23% |
-58% |
20 697 Kč |
122% |
-60% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.0 % |
8.00 % |
108% |
74% |
8 |
0% |
0% |
2 587 Kč |
- |
- |
| Prosinec 2025 |
130 |
15% |
3% |
9 302 Kč |
-55% |
-70% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.8 % |
3.85 % |
-57% |
-56% |
5 |
0% |
0% |
1 860 Kč |
- |
- |
| Listopad 2025 |
113 |
14% |
-12% |
20 814 Kč |
-38% |
61% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.5 % |
8.85 % |
-20% |
63% |
10 |
0% |
0% |
2 081 Kč |
- |
- |
| Říjen 2025 |
99 |
29% |
-2% |
33 673 Kč |
12% |
17% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.7 % |
11.11 % |
-5% |
25% |
11 |
0% |
0% |
3 061 Kč |
- |
- |
| Září 2025 |
77 |
-24% |
-19% |
30 095 Kč |
-15% |
-22% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.7 % |
11.69 % |
-21% |
23% |
9 |
0% |
0% |
3 344 Kč |
- |
- |
| Srpen 2025 |
101 |
4% |
-19% |
35 395 Kč |
64% |
25% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
4.5 % |
14.85 % |
80% |
84% |
15 |
0% |
0% |
2 360 Kč |
- |
- |
| Červenec 2025 |
97 |
-16% |
-32% |
21 545 Kč |
1% |
2% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.5 % |
8.25 % |
90% |
31% |
8 |
0% |
0% |
2 693 Kč |
- |
- |
| Červen 2025 |
115 |
6% |
4% |
21 424 Kč |
-50% |
-15% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.7 % |
4.35 % |
-48% |
-52% |
5 |
0% |
0% |
4 285 Kč |
- |
- |
| Květen 2025 |
108 |
-40% |
-43% |
43 188 Kč |
42% |
94% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
4.1 % |
8.33 % |
51% |
57% |
9 |
0% |
0% |
4 799 Kč |
- |
- |
| Duben 2025 |
181 |
-21% |
-18% |
30 447 Kč |
-30% |
-28% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.8 % |
5.52 % |
-25% |
-19% |
10 |
0% |
0% |
3 045 Kč |
- |
- |
| Březen 2025 |
230 |
5% |
10% |
43 619 Kč |
-20% |
21% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.2 % |
7.39 % |
16% |
93% |
17 |
0% |
0% |
2 566 Kč |
- |
- |
| Únor 2025 |
220 |
-8% |
-10% |
54 740 Kč |
6% |
129% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.5 % |
6.36 % |
38% |
4% |
14 |
0% |
0% |
3 910 Kč |
- |
- |
| Leden 2025 |
239 |
90% |
0% |
51 531 Kč |
64% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.0 % |
4.60 % |
-47% |
0% |
11 |
0% |
0% |
4 685 Kč |
- |
- |
Referral - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
168 |
-5% |
-65% |
7 012 Kč |
-75% |
-83% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.7 % |
3.57 % |
-51% |
-23% |
6 |
0% |
0% |
1 169 Kč |
- |
- |
| Prosinec 2025 |
177 |
-6% |
-67% |
27 871 Kč |
-11% |
-56% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.5 % |
7.34 % |
7% |
33% |
13 |
0% |
0% |
2 144 Kč |
- |
- |
| Listopad 2025 |
189 |
-19% |
-71% |
31 352 Kč |
7% |
-65% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.3 % |
6.88 % |
23% |
84% |
13 |
0% |
0% |
2 412 Kč |
- |
- |
| Říjen 2025 |
232 |
-21% |
-50% |
29 253 Kč |
-67% |
-84% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.4 % |
5.60 % |
-22% |
-19% |
13 |
0% |
0% |
2 250 Kč |
- |
- |
| Září 2025 |
292 |
3% |
-38% |
89 798 Kč |
103% |
-9% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
8.1 % |
7.19 % |
2% |
13% |
21 |
0% |
0% |
4 276 Kč |
- |
- |
| Srpen 2025 |
283 |
-35% |
-25% |
44 249 Kč |
30% |
-26% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.6 % |
7.07 % |
72% |
7% |
20 |
0% |
0% |
2 212 Kč |
- |
- |
| Červenec 2025 |
438 |
21% |
-12% |
34 039 Kč |
-56% |
-66% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
4.0 % |
4.11 % |
-38% |
-29% |
18 |
0% |
0% |
1 891 Kč |
- |
- |
| Červen 2025 |
363 |
10% |
-13% |
77 211 Kč |
13% |
-21% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
9.9 % |
6.61 % |
29% |
11% |
24 |
0% |
0% |
3 217 Kč |
- |
- |
| Květen 2025 |
331 |
11% |
-20% |
68 177 Kč |
19% |
-37% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.5 % |
5.14 % |
-4% |
-31% |
17 |
0% |
0% |
4 010 Kč |
- |
- |
| Duben 2025 |
298 |
-27% |
-46% |
57 199 Kč |
8% |
-53% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
7.2 % |
5.37 % |
16% |
-8% |
16 |
0% |
0% |
3 575 Kč |
- |
- |
| Březen 2025 |
411 |
-7% |
-34% |
52 998 Kč |
-26% |
-39% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.4 % |
4.62 % |
-12% |
-15% |
19 |
0% |
0% |
2 789 Kč |
- |
- |
| Únor 2025 |
440 |
-8% |
-28% |
71 603 Kč |
78% |
84% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
7.2 % |
5.23 % |
13% |
45% |
23 |
0% |
0% |
3 113 Kč |
- |
- |
| Leden 2025 |
476 |
-12% |
0% |
40 192 Kč |
-36% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
4.6 % |
4.62 % |
-16% |
0% |
22 |
0% |
0% |
1 827 Kč |
- |
- |
Firmy.cz - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Leden 2026 |
117 |
23% |
33% |
26 481 Kč |
-18% |
31% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.5 % |
7.69 % |
-9% |
-15% |
9 |
0% |
0% |
2 942 Kč |
- |
- |
| Prosinec 2025 |
95 |
-11% |
46% |
32 205 Kč |
39% |
357% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.9 % |
8.42 % |
-18% |
9% |
8 |
0% |
0% |
4 026 Kč |
- |
- |
| Listopad 2025 |
107 |
-8% |
197% |
23 220 Kč |
-33% |
80% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.7 % |
10.28 % |
8% |
-47% |
11 |
0% |
0% |
2 111 Kč |
- |
- |
| Říjen 2025 |
116 |
5% |
97% |
34 813 Kč |
-6% |
90% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.8 % |
9.48 % |
16% |
-30% |
11 |
0% |
0% |
3 165 Kč |
- |
- |
| Září 2025 |
110 |
22% |
588% |
36 884 Kč |
162% |
889% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.3 % |
8.18 % |
-8% |
-35% |
9 |
0% |
0% |
4 098 Kč |
- |
- |
| Srpen 2025 |
90 |
64% |
4400% |
14 055 Kč |
-42% |
204% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.8 % |
8.89 % |
-30% |
-82% |
8 |
0% |
0% |
1 757 Kč |
- |
- |
| Červenec 2025 |
55 |
-7% |
686% |
24 413 Kč |
229% |
517% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.9 % |
12.73 % |
50% |
-55% |
7 |
0% |
0% |
3 488 Kč |
- |
- |
| Červen 2025 |
59 |
-11% |
883% |
7 427 Kč |
-74% |
100% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.9 % |
8.47 % |
-7% |
100% |
5 |
0% |
0% |
1 485 Kč |
- |
- |
| Květen 2025 |
66 |
12% |
3200% |
28 870 Kč |
42% |
100% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.8 % |
9.09 % |
-23% |
100% |
6 |
0% |
0% |
4 812 Kč |
- |
- |
| Duben 2025 |
59 |
-21% |
883% |
20 359 Kč |
-14% |
100% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.5 % |
11.86 % |
27% |
100% |
7 |
0% |
0% |
2 908 Kč |
- |
- |
| Březen 2025 |
75 |
-11% |
100% |
23 637 Kč |
199% |
100% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.8 % |
9.33 % |
57% |
100% |
7 |
0% |
0% |
3 377 Kč |
- |
- |
| Únor 2025 |
84 |
-5% |
1580% |
7 915 Kč |
-61% |
814% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.8 % |
5.95 % |
-35% |
-70% |
5 |
0% |
0% |
1 583 Kč |
- |
- |
| Leden 2025 |
88 |
35% |
0% |
20 288 Kč |
188% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.3 % |
9.09 % |
18% |
0% |
8 |
0% |
0% |
2 536 Kč |
- |
- |