Základní přehled
Návštěvy
37 512
-4.5% M
-47.2% R
Tržby
2 896 728 Kč
+2.7% M
-7.1% R
Konverzní poměr
5.63%
+3.9% M
+26.6% R
Transakce
2 111
-0.7% M
-33.1% R
Průměrná objednávka
1 372 Kč
+3.4% M
+38.9% R
Hodnota návštěvy
77.22 Kč
+7.5% M
+75.8% R
Náklady
220 037 Kč
-19.6% M
-41.7% R
PNO
7.60%
-21.7% M
-37.3% R
Marketingové kanály
Metriky:
−
Návštěvy
−
Tržby
−
Náklady
−
PNO
−
Podíl
+
CR %
+
Transakce
+
AOV
| Zdroj |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
|
Direct
|
3 304 |
-7% |
-50% |
733 224 Kč |
-3% |
-5% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
7.87 % |
-13% |
-13% |
260 |
-19% |
-56% |
2 820 Kč |
20% |
118% |
25.3 % |
|
Google Ads
|
24 341 |
-5% |
-52% |
1 440 789 Kč |
4% |
-18% |
192 204 Kč |
-23% |
-46% |
13.34 % |
-26% |
-34% |
5.55 % |
10% |
44% |
1 352 |
4% |
-31% |
1 066 Kč |
0% |
19% |
49.7 % |
|
Sklik
|
332 |
4% |
286% |
13 677 Kč |
-73% |
1% |
4 013 Kč |
13% |
1062% |
29.34 % |
324% |
1053% |
2.71 % |
-68% |
-79% |
9 |
-67% |
-18% |
1 520 Kč |
-20% |
23% |
0.5 % |
|
Google Organic
|
4 212 |
-14% |
-24% |
176 657 Kč |
24% |
46% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.02 % |
19% |
31% |
127 |
2% |
-1% |
1 391 Kč |
21% |
47% |
6.1 % |
|
Heureka
|
2 509 |
42% |
-13% |
191 077 Kč |
48% |
41% |
12 427 Kč |
45% |
-10% |
6.50 % |
-2% |
-36% |
6.34 % |
-4% |
13% |
159 |
37% |
-2% |
1 202 Kč |
8% |
44% |
6.6 % |
|
Zbozi.cz
|
1 249 |
9% |
-29% |
114 589 Kč |
-2% |
-7% |
11 392 Kč |
0% |
74% |
9.94 % |
2% |
87% |
7.93 % |
3% |
-11% |
99 |
12% |
-37% |
1 157 Kč |
-13% |
47% |
4.0 % |
|
E-mail
|
285 |
-13% |
-59% |
62 675 Kč |
19% |
64% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
10.18 % |
-10% |
161% |
29 |
-22% |
7% |
2 161 Kč |
52% |
53% |
2.2 % |
|
Referral
|
558 |
3% |
-72% |
105 719 Kč |
171% |
12% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.76 % |
-18% |
-8% |
21 |
-16% |
-74% |
5 034 Kč |
222% |
338% |
3.6 % |
| Celkem |
37 512 |
-4% |
-47% |
2 896 728 Kč |
3% |
-7% |
220 037 Kč |
-20% |
-42% |
7.60 % |
-22% |
-37% |
5.63 % |
4% |
27% |
2 111 |
-1% |
-33% |
1 372 Kč |
3% |
39% |
100.0 % |
Direct - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
3 314 |
-4% |
-50% |
733 224 Kč |
-2% |
-5% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
25.3 % |
7.85 % |
-13% |
-13% |
260 |
0% |
0% |
2 820 Kč |
- |
- |
| Listopad 2025 |
3 464 |
-13% |
-53% |
746 925 Kč |
16% |
9% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
27.3 % |
9.06 % |
12% |
29% |
314 |
0% |
0% |
2 379 Kč |
- |
- |
| Říjen 2025 |
3 995 |
-21% |
-37% |
642 904 Kč |
7% |
-9% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
25.5 % |
8.06 % |
4% |
14% |
322 |
0% |
0% |
1 997 Kč |
- |
- |
| Září 2025 |
5 043 |
-16% |
-52% |
603 119 Kč |
-20% |
-27% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
23.0 % |
7.73 % |
-10% |
27% |
390 |
0% |
0% |
1 546 Kč |
- |
- |
| Srpen 2025 |
5 976 |
0% |
-49% |
752 948 Kč |
-10% |
-26% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
23.8 % |
8.55 % |
-12% |
30% |
511 |
0% |
0% |
1 473 Kč |
- |
- |
| Červenec 2025 |
5 974 |
28% |
-25% |
838 733 Kč |
25% |
7% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
35.9 % |
9.74 % |
27% |
59% |
582 |
0% |
0% |
1 441 Kč |
- |
- |
| Červen 2025 |
4 665 |
-7% |
41% |
669 627 Kč |
1% |
27% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
23.2 % |
7.65 % |
2% |
-19% |
357 |
0% |
0% |
1 876 Kč |
- |
- |
| Květen 2025 |
5 038 |
8% |
80% |
663 346 Kč |
-12% |
25% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
22.3 % |
7.48 % |
-2% |
-18% |
377 |
0% |
0% |
1 760 Kč |
- |
- |
| Duben 2025 |
4 656 |
-23% |
114% |
752 453 Kč |
20% |
49% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
27.4 % |
7.65 % |
13% |
-26% |
356 |
0% |
0% |
2 114 Kč |
- |
- |
| Březen 2025 |
6 019 |
-7% |
57% |
628 842 Kč |
-6% |
-25% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
23.2 % |
6.76 % |
-4% |
-50% |
407 |
0% |
0% |
1 545 Kč |
- |
- |
| Únor 2025 |
6 496 |
2% |
53% |
667 775 Kč |
-3% |
9% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
24.9 % |
7.04 % |
7% |
-23% |
457 |
0% |
0% |
1 461 Kč |
- |
- |
| Leden 2025 |
6 377 |
-3% |
70% |
690 522 Kč |
-10% |
43% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
25.9 % |
6.55 % |
-27% |
13% |
418 |
0% |
0% |
1 652 Kč |
- |
- |
| Prosinec 2024 |
6 591 |
-10% |
0% |
770 706 Kč |
13% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
24.7 % |
9.03 % |
28% |
0% |
595 |
0% |
0% |
1 295 Kč |
- |
- |
Google Ads - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
24 342 |
-1% |
-52% |
1 440 789 Kč |
8% |
-18% |
192 204 Kč |
-21% |
-46% |
13.34 % |
-27% |
-34% |
49.7 % |
5.55 % |
8% |
44% |
1 352 |
0% |
0% |
1 066 Kč |
- |
- |
| Listopad 2025 |
24 665 |
-10% |
-51% |
1 329 491 Kč |
1% |
-16% |
243 894 Kč |
5% |
-23% |
18.34 % |
4% |
-8% |
48.6 % |
5.13 % |
23% |
50% |
1 266 |
0% |
0% |
1 050 Kč |
- |
- |
| Říjen 2025 |
27 445 |
-13% |
-41% |
1 316 551 Kč |
-9% |
-2% |
233 236 Kč |
-14% |
-12% |
17.72 % |
-5% |
-10% |
52.3 % |
4.16 % |
-0% |
44% |
1 142 |
0% |
0% |
1 153 Kč |
- |
- |
| Září 2025 |
31 393 |
-27% |
-18% |
1 452 773 Kč |
-16% |
45% |
271 360 Kč |
-26% |
12% |
18.68 % |
-12% |
-23% |
55.5 % |
4.18 % |
7% |
49% |
1 312 |
0% |
0% |
1 107 Kč |
- |
- |
| Srpen 2025 |
43 266 |
323% |
64% |
1 730 863 Kč |
72% |
126% |
367 112 Kč |
106% |
82% |
21.21 % |
19% |
-20% |
54.6 % |
3.90 % |
-32% |
46% |
1 686 |
0% |
0% |
1 027 Kč |
- |
- |
| Červenec 2025 |
10 227 |
-63% |
-44% |
1 005 635 Kč |
-37% |
59% |
178 600 Kč |
-45% |
13% |
17.76 % |
-13% |
-29% |
43.0 % |
5.70 % |
21% |
85% |
583 |
0% |
0% |
1 725 Kč |
- |
- |
| Červen 2025 |
27 888 |
-13% |
23% |
1 597 201 Kč |
6% |
82% |
326 608 Kč |
-19% |
62% |
20.45 % |
-23% |
-11% |
55.2 % |
4.72 % |
13% |
37% |
1 316 |
0% |
0% |
1 214 Kč |
- |
- |
| Květen 2025 |
32 238 |
15% |
100% |
1 513 741 Kč |
6% |
151% |
404 465 Kč |
38% |
146% |
26.72 % |
30% |
-2% |
51.0 % |
4.17 % |
-7% |
40% |
1 344 |
0% |
0% |
1 126 Kč |
- |
- |
| Duben 2025 |
28 143 |
-27% |
148% |
1 424 028 Kč |
-3% |
127% |
292 750 Kč |
7% |
101% |
20.56 % |
11% |
-12% |
51.8 % |
4.47 % |
22% |
-4% |
1 259 |
0% |
0% |
1 131 Kč |
- |
- |
| Březen 2025 |
38 593 |
-16% |
1043% |
1 471 849 Kč |
-0% |
307% |
272 724 Kč |
-16% |
126% |
18.53 % |
-16% |
-44% |
54.2 % |
3.66 % |
18% |
-42% |
1 414 |
0% |
0% |
1 041 Kč |
- |
- |
| Únor 2025 |
45 804 |
3% |
152% |
1 477 667 Kč |
9% |
152% |
326 405 Kč |
24% |
96% |
22.09 % |
14% |
-22% |
55.0 % |
3.11 % |
-1% |
11% |
1 424 |
0% |
0% |
1 038 Kč |
- |
- |
| Leden 2025 |
44 614 |
-12% |
100% |
1 357 871 Kč |
-23% |
48% |
262 295 Kč |
-27% |
50% |
19.32 % |
-5% |
1% |
51.0 % |
3.15 % |
-18% |
11% |
1 407 |
0% |
0% |
965 Kč |
- |
- |
| Prosinec 2024 |
50 682 |
1% |
0% |
1 757 163 Kč |
10% |
0% |
356 982 Kč |
12% |
0% |
20.32 % |
2% |
0% |
56.3 % |
3.86 % |
13% |
0% |
1 957 |
0% |
0% |
898 Kč |
- |
- |
Sklik - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
334 |
6% |
288% |
13 677 Kč |
-73% |
1% |
4 013 Kč |
15% |
1062% |
29.34 % |
325% |
1053% |
0.5 % |
2.69 % |
-67% |
-79% |
9 |
0% |
0% |
1 520 Kč |
- |
- |
| Listopad 2025 |
315 |
-9% |
144% |
50 664 Kč |
44% |
55% |
3 499 Kč |
36% |
660% |
6.91 % |
-5% |
389% |
1.9 % |
8.25 % |
29% |
-59% |
26 |
0% |
0% |
1 949 Kč |
- |
- |
| Říjen 2025 |
345 |
19% |
146% |
35 263 Kč |
-22% |
1% |
2 563 Kč |
-11% |
411% |
7.27 % |
15% |
406% |
1.4 % |
6.38 % |
-8% |
-50% |
22 |
0% |
0% |
1 603 Kč |
- |
- |
| Září 2025 |
289 |
-28% |
189% |
45 395 Kč |
-11% |
83% |
2 867 Kč |
-13% |
499% |
6.32 % |
-2% |
228% |
1.7 % |
6.92 % |
3% |
-54% |
20 |
0% |
0% |
2 270 Kč |
- |
- |
| Srpen 2025 |
401 |
86% |
265% |
50 916 Kč |
-14% |
89% |
3 291 Kč |
13% |
1245% |
6.46 % |
32% |
610% |
1.6 % |
6.73 % |
-9% |
-47% |
27 |
0% |
0% |
1 886 Kč |
- |
- |
| Červenec 2025 |
216 |
-38% |
130% |
59 432 Kč |
60% |
39% |
2 914 Kč |
-0% |
1040% |
4.90 % |
-37% |
719% |
2.5 % |
7.41 % |
60% |
-70% |
16 |
0% |
0% |
3 715 Kč |
- |
- |
| Červen 2025 |
346 |
-12% |
55% |
37 259 Kč |
-27% |
10% |
2 916 Kč |
-11% |
145% |
7.83 % |
21% |
122% |
1.3 % |
4.62 % |
-30% |
-55% |
16 |
0% |
0% |
2 329 Kč |
- |
- |
| Květen 2025 |
393 |
11% |
121% |
50 714 Kč |
19% |
242% |
3 290 Kč |
31% |
81% |
6.49 % |
10% |
-47% |
1.7 % |
6.62 % |
24% |
7% |
26 |
0% |
0% |
1 951 Kč |
- |
- |
| Duben 2025 |
355 |
90% |
61% |
42 527 Kč |
21% |
64% |
2 508 Kč |
209% |
20% |
5.90 % |
156% |
-27% |
1.5 % |
5.35 % |
-56% |
-1% |
19 |
0% |
0% |
2 238 Kč |
- |
- |
| Březen 2025 |
187 |
65% |
-1% |
35 190 Kč |
20% |
2% |
811 Kč |
92% |
-48% |
2.30 % |
60% |
-49% |
1.3 % |
12.30 % |
7% |
28% |
23 |
0% |
0% |
1 530 Kč |
- |
- |
| Únor 2025 |
113 |
-9% |
-78% |
29 337 Kč |
-27% |
-4% |
423 Kč |
10% |
-86% |
1.44 % |
51% |
-86% |
1.1 % |
11.50 % |
-32% |
244% |
13 |
0% |
0% |
2 257 Kč |
- |
- |
| Leden 2025 |
124 |
44% |
-94% |
40 330 Kč |
197% |
29% |
384 Kč |
11% |
-94% |
0.95 % |
-63% |
-95% |
1.5 % |
16.94 % |
32% |
1926% |
21 |
0% |
0% |
1 920 Kč |
- |
- |
| Prosinec 2024 |
86 |
-33% |
0% |
13 570 Kč |
-58% |
0% |
345 Kč |
-25% |
0% |
2.54 % |
80% |
0% |
0.4 % |
12.79 % |
-37% |
0% |
11 |
0% |
0% |
1 234 Kč |
- |
- |
Google Organic - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
4 209 |
-12% |
-24% |
176 657 Kč |
29% |
46% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.1 % |
3.02 % |
19% |
31% |
127 |
0% |
0% |
1 391 Kč |
- |
- |
| Listopad 2025 |
4 770 |
-17% |
-27% |
136 964 Kč |
-33% |
-27% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.0 % |
2.54 % |
13% |
-1% |
121 |
0% |
0% |
1 132 Kč |
- |
- |
| Říjen 2025 |
5 779 |
-4% |
1% |
205 860 Kč |
20% |
47% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
8.2 % |
2.25 % |
8% |
9% |
130 |
0% |
0% |
1 584 Kč |
- |
- |
| Září 2025 |
6 010 |
10% |
0% |
172 169 Kč |
4% |
-3% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.6 % |
2.08 % |
-15% |
-11% |
125 |
0% |
0% |
1 377 Kč |
- |
- |
| Srpen 2025 |
5 453 |
113% |
-19% |
166 156 Kč |
19% |
-36% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.2 % |
2.46 % |
-28% |
-9% |
134 |
0% |
0% |
1 240 Kč |
- |
- |
| Červenec 2025 |
2 566 |
-48% |
-47% |
139 843 Kč |
-11% |
-49% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.0 % |
3.39 % |
45% |
-8% |
87 |
0% |
0% |
1 607 Kč |
- |
- |
| Červen 2025 |
4 925 |
3% |
-20% |
156 819 Kč |
-41% |
-18% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.4 % |
2.34 % |
-20% |
18% |
115 |
0% |
0% |
1 364 Kč |
- |
- |
| Květen 2025 |
4 785 |
-6% |
-6% |
266 307 Kč |
27% |
27% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
9.0 % |
2.90 % |
12% |
3% |
139 |
0% |
0% |
1 916 Kč |
- |
- |
| Duben 2025 |
5 078 |
-13% |
31% |
210 297 Kč |
36% |
-1% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
7.7 % |
2.60 % |
17% |
-13% |
132 |
0% |
0% |
1 593 Kč |
- |
- |
| Březen 2025 |
5 813 |
-2% |
367% |
154 150 Kč |
-13% |
139% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.7 % |
2.22 % |
1% |
-21% |
129 |
0% |
0% |
1 195 Kč |
- |
- |
| Únor 2025 |
5 943 |
-13% |
33% |
176 206 Kč |
10% |
76% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.6 % |
2.19 % |
-6% |
53% |
130 |
0% |
0% |
1 355 Kč |
- |
- |
| Leden 2025 |
6 800 |
22% |
-6% |
160 755 Kč |
33% |
-2% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.0 % |
2.32 % |
1% |
58% |
158 |
0% |
0% |
1 017 Kč |
- |
- |
| Prosinec 2024 |
5 563 |
-14% |
0% |
121 130 Kč |
-36% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.9 % |
2.30 % |
-10% |
0% |
128 |
0% |
0% |
946 Kč |
- |
- |
Heureka - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
2 513 |
45% |
-14% |
191 077 Kč |
48% |
41% |
12 427 Kč |
50% |
-10% |
6.50 % |
1% |
-36% |
6.6 % |
6.33 % |
-5% |
13% |
159 |
0% |
0% |
1 202 Kč |
- |
- |
| Listopad 2025 |
1 730 |
11% |
-36% |
128 964 Kč |
163% |
21% |
8 292 Kč |
32% |
-35% |
6.43 % |
-50% |
-47% |
4.7 % |
6.65 % |
79% |
43% |
115 |
0% |
0% |
1 121 Kč |
- |
- |
| Říjen 2025 |
1 559 |
-14% |
-17% |
49 069 Kč |
-34% |
-48% |
6 289 Kč |
-36% |
-21% |
12.82 % |
-3% |
51% |
1.9 % |
3.72 % |
-14% |
-16% |
58 |
0% |
0% |
846 Kč |
- |
- |
| Září 2025 |
1 805 |
-20% |
21% |
74 711 Kč |
-4% |
16% |
9 823 Kč |
-21% |
42% |
13.15 % |
-18% |
23% |
2.9 % |
4.32 % |
-5% |
26% |
78 |
0% |
0% |
958 Kč |
- |
- |
| Srpen 2025 |
2 248 |
236% |
115% |
77 531 Kč |
138% |
340% |
12 479 Kč |
48% |
130% |
16.10 % |
-38% |
-48% |
2.4 % |
4.54 % |
-18% |
64% |
102 |
0% |
0% |
760 Kč |
- |
- |
| Červenec 2025 |
670 |
-51% |
-37% |
32 628 Kč |
-44% |
-42% |
8 404 Kč |
-11% |
85% |
25.76 % |
60% |
218% |
1.4 % |
5.52 % |
31% |
17% |
37 |
0% |
0% |
882 Kč |
- |
- |
| Červen 2025 |
1 373 |
-27% |
-9% |
58 536 Kč |
-43% |
-32% |
9 413 Kč |
-24% |
114% |
16.08 % |
34% |
216% |
2.0 % |
4.22 % |
-7% |
-24% |
58 |
0% |
0% |
1 009 Kč |
- |
- |
| Květen 2025 |
1 887 |
18% |
61% |
103 559 Kč |
19% |
67% |
12 448 Kč |
50% |
174% |
12.02 % |
26% |
64% |
3.5 % |
4.56 % |
1% |
-15% |
86 |
0% |
0% |
1 204 Kč |
- |
- |
| Duben 2025 |
1 600 |
-29% |
60% |
87 203 Kč |
-4% |
47% |
8 296 Kč |
13% |
69% |
9.51 % |
18% |
15% |
3.2 % |
4.50 % |
10% |
-42% |
72 |
0% |
0% |
1 211 Kč |
- |
- |
| Březen 2025 |
2 265 |
2% |
372% |
91 303 Kč |
-3% |
265% |
7 365 Kč |
-25% |
37% |
8.07 % |
-23% |
-62% |
3.4 % |
4.11 % |
-5% |
-34% |
93 |
0% |
0% |
982 Kč |
- |
- |
| Únor 2025 |
2 223 |
-22% |
71% |
94 448 Kč |
19% |
149% |
9 847 Kč |
-30% |
95% |
10.43 % |
-41% |
-22% |
3.5 % |
4.32 % |
9% |
44% |
96 |
0% |
0% |
984 Kč |
- |
- |
| Leden 2025 |
2 848 |
-2% |
53% |
79 189 Kč |
-42% |
128% |
13 974 Kč |
2% |
184% |
17.65 % |
74% |
25% |
3.0 % |
3.97 % |
-29% |
34% |
113 |
0% |
0% |
701 Kč |
- |
- |
| Prosinec 2024 |
2 906 |
8% |
0% |
135 650 Kč |
28% |
0% |
13 733 Kč |
7% |
0% |
10.12 % |
-16% |
0% |
4.3 % |
5.61 % |
21% |
0% |
163 |
0% |
0% |
832 Kč |
- |
- |
Zbozi.cz - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
1 251 |
11% |
-29% |
114 589 Kč |
13% |
-7% |
11 392 Kč |
4% |
74% |
9.94 % |
-8% |
87% |
4.0 % |
7.91 % |
5% |
-11% |
99 |
0% |
0% |
1 157 Kč |
- |
- |
| Listopad 2025 |
1 123 |
25% |
-38% |
101 607 Kč |
67% |
-51% |
11 004 Kč |
26% |
67% |
10.83 % |
-25% |
244% |
3.7 % |
7.57 % |
26% |
-11% |
85 |
0% |
0% |
1 195 Kč |
- |
- |
| Říjen 2025 |
896 |
-5% |
-48% |
60 842 Kč |
-19% |
-65% |
8 764 Kč |
43% |
48% |
14.41 % |
76% |
323% |
2.4 % |
6.03 % |
7% |
-17% |
54 |
0% |
0% |
1 127 Kč |
- |
- |
| Září 2025 |
940 |
-43% |
-33% |
74 788 Kč |
-32% |
-53% |
6 136 Kč |
-64% |
4% |
8.20 % |
-47% |
123% |
2.9 % |
5.64 % |
-9% |
-3% |
53 |
0% |
0% |
1 411 Kč |
- |
- |
| Srpen 2025 |
1 644 |
184% |
51% |
109 744 Kč |
176% |
73% |
17 002 Kč |
890% |
205% |
15.49 % |
259% |
76% |
3.5 % |
6.20 % |
38% |
47% |
102 |
0% |
0% |
1 076 Kč |
- |
- |
| Červenec 2025 |
579 |
-65% |
-41% |
39 757 Kč |
-65% |
-22% |
1 717 Kč |
-85% |
-56% |
4.32 % |
-56% |
-44% |
1.7 % |
4.49 % |
-29% |
-16% |
26 |
0% |
0% |
1 529 Kč |
- |
- |
| Červen 2025 |
1 651 |
18% |
38% |
114 719 Kč |
10% |
29% |
11 172 Kč |
44% |
188% |
9.74 % |
31% |
123% |
4.0 % |
6.36 % |
-21% |
21% |
105 |
0% |
0% |
1 093 Kč |
- |
- |
| Květen 2025 |
1 402 |
22% |
14% |
104 379 Kč |
14% |
82% |
7 773 Kč |
26% |
51% |
7.45 % |
11% |
-17% |
3.5 % |
8.06 % |
14% |
53% |
113 |
0% |
0% |
924 Kč |
- |
- |
| Duben 2025 |
1 149 |
-12% |
29% |
91 844 Kč |
-15% |
35% |
6 177 Kč |
26% |
51% |
6.73 % |
47% |
12% |
3.3 % |
7.05 % |
-19% |
4% |
81 |
0% |
0% |
1 134 Kč |
- |
- |
| Březen 2025 |
1 300 |
-16% |
204% |
107 659 Kč |
11% |
121% |
4 921 Kč |
-9% |
3% |
4.57 % |
-18% |
-53% |
4.0 % |
8.69 % |
33% |
24% |
113 |
0% |
0% |
953 Kč |
- |
- |
| Únor 2025 |
1 542 |
-19% |
22% |
97 308 Kč |
-46% |
93% |
5 425 Kč |
-20% |
7% |
5.57 % |
46% |
-45% |
3.6 % |
6.55 % |
-19% |
107% |
101 |
0% |
0% |
963 Kč |
- |
- |
| Leden 2025 |
1 914 |
9% |
6% |
178 763 Kč |
45% |
264% |
6 823 Kč |
4% |
26% |
3.82 % |
-28% |
-65% |
6.7 % |
8.10 % |
-8% |
170% |
155 |
0% |
0% |
1 153 Kč |
- |
- |
| Prosinec 2024 |
1 764 |
-3% |
0% |
123 065 Kč |
-41% |
0% |
6 539 Kč |
-1% |
0% |
5.31 % |
69% |
0% |
3.9 % |
8.84 % |
4% |
0% |
156 |
0% |
0% |
789 Kč |
- |
- |
E-mail - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
286 |
-11% |
-59% |
62 675 Kč |
23% |
64% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.2 % |
10.14 % |
-7% |
161% |
29 |
0% |
0% |
2 161 Kč |
- |
- |
| Listopad 2025 |
320 |
-34% |
-37% |
51 061 Kč |
-35% |
21% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.9 % |
10.94 % |
24% |
68% |
35 |
0% |
0% |
1 459 Kč |
- |
- |
| Říjen 2025 |
487 |
-9% |
24% |
78 823 Kč |
98% |
68% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.1 % |
8.83 % |
48% |
15% |
43 |
0% |
0% |
1 833 Kč |
- |
- |
| Září 2025 |
535 |
-37% |
30% |
39 729 Kč |
-55% |
8% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.5 % |
5.98 % |
1% |
-12% |
32 |
0% |
0% |
1 242 Kč |
- |
- |
| Srpen 2025 |
848 |
102% |
121% |
88 054 Kč |
-5% |
93% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.8 % |
5.90 % |
-54% |
-19% |
50 |
0% |
0% |
1 761 Kč |
- |
- |
| Červenec 2025 |
420 |
-27% |
20% |
92 477 Kč |
-5% |
146% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
4.0 % |
12.86 % |
48% |
87% |
54 |
0% |
0% |
1 713 Kč |
- |
- |
| Červen 2025 |
577 |
-6% |
111% |
97 638 Kč |
8% |
121% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.4 % |
8.67 % |
9% |
3% |
50 |
0% |
0% |
1 953 Kč |
- |
- |
| Květen 2025 |
617 |
33% |
243% |
90 771 Kč |
79% |
119% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.1 % |
7.94 % |
8% |
-29% |
49 |
0% |
0% |
1 852 Kč |
- |
- |
| Duben 2025 |
463 |
-15% |
181% |
50 636 Kč |
-39% |
-25% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.8 % |
7.34 % |
-7% |
-63% |
34 |
0% |
0% |
1 489 Kč |
- |
- |
| Březen 2025 |
547 |
16% |
291% |
82 849 Kč |
132% |
117% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.1 % |
7.86 % |
28% |
-39% |
43 |
0% |
0% |
1 927 Kč |
- |
- |
| Únor 2025 |
473 |
7% |
187% |
35 774 Kč |
31% |
-15% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.3 % |
6.13 % |
29% |
-40% |
29 |
0% |
0% |
1 234 Kč |
- |
- |
| Leden 2025 |
441 |
-36% |
65% |
27 307 Kč |
-29% |
-54% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.0 % |
4.76 % |
22% |
-57% |
21 |
0% |
0% |
1 300 Kč |
- |
- |
| Prosinec 2024 |
694 |
37% |
0% |
38 206 Kč |
-9% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.2 % |
3.89 % |
-40% |
0% |
27 |
0% |
0% |
1 415 Kč |
- |
- |
Referral - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
559 |
7% |
-72% |
105 719 Kč |
171% |
12% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.6 % |
3.76 % |
-21% |
-8% |
21 |
0% |
0% |
5 034 Kč |
- |
- |
| Listopad 2025 |
524 |
-34% |
-62% |
39 071 Kč |
-27% |
-48% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.4 % |
4.77 % |
57% |
31% |
25 |
0% |
0% |
1 563 Kč |
- |
- |
| Říjen 2025 |
791 |
-3% |
-18% |
53 795 Kč |
-22% |
22% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.1 % |
3.03 % |
-38% |
-20% |
24 |
0% |
0% |
2 241 Kč |
- |
- |
| Září 2025 |
818 |
-81% |
-21% |
68 786 Kč |
-2% |
-42% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.6 % |
4.89 % |
509% |
-21% |
40 |
0% |
0% |
1 720 Kč |
- |
- |
| Srpen 2025 |
4 235 |
710% |
402% |
70 359 Kč |
8% |
-18% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.2 % |
0.80 % |
-87% |
-87% |
34 |
0% |
0% |
2 069 Kč |
- |
- |
| Červenec 2025 |
523 |
-38% |
-20% |
65 318 Kč |
-18% |
-48% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.8 % |
6.31 % |
21% |
-30% |
33 |
0% |
0% |
1 979 Kč |
- |
- |
| Červen 2025 |
843 |
2% |
48% |
79 273 Kč |
-7% |
29% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.7 % |
5.22 % |
3% |
-15% |
44 |
0% |
0% |
1 802 Kč |
- |
- |
| Květen 2025 |
828 |
22% |
54% |
84 807 Kč |
114% |
49% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.9 % |
5.07 % |
28% |
5% |
42 |
0% |
0% |
2 019 Kč |
- |
- |
| Duben 2025 |
680 |
-7% |
92% |
39 566 Kč |
-19% |
-3% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.4 % |
3.97 % |
-24% |
-41% |
27 |
0% |
0% |
1 465 Kč |
- |
- |
| Březen 2025 |
731 |
0% |
74% |
49 142 Kč |
-7% |
392% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.8 % |
5.20 % |
3% |
263% |
38 |
0% |
0% |
1 293 Kč |
- |
- |
| Únor 2025 |
731 |
-41% |
-49% |
52 778 Kč |
-30% |
406% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.0 % |
5.06 % |
4% |
810% |
37 |
0% |
0% |
1 426 Kč |
- |
- |
| Leden 2025 |
1 231 |
-39% |
202% |
75 120 Kč |
-20% |
511% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.8 % |
4.87 % |
20% |
99% |
60 |
0% |
0% |
1 252 Kč |
- |
- |
| Prosinec 2024 |
2 016 |
44% |
0% |
94 144 Kč |
26% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
3.0 % |
4.07 % |
11% |
0% |
82 |
0% |
0% |
1 148 Kč |
- |
- |