Základní přehled
Návštěvy
114 232
-24.5% M
+135.9% R
Tržby
7 264 284 Kč
-10.3% M
+107.2% R
Konverzní poměr
8.37%
+40.5% M
-15.7% R
Transakce
9 562
+6.1% M
+98.8% R
Průměrná objednávka
760 Kč
-15.5% M
+4.2% R
Hodnota návštěvy
63.59 Kč
+18.8% M
-12.2% R
Náklady
417 009 Kč
-9.4% M
+136.8% R
PNO
5.74%
+1.1% M
+14.3% R
Marketingové kanály
Metriky:
−
Návštěvy
−
Tržby
−
Náklady
−
PNO
−
Podíl
+
CR %
+
Transakce
+
AOV
| Zdroj |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
|
Direct
|
31 754 |
-31% |
635% |
682 927 Kč |
-35% |
107% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.38 % |
-9% |
-74% |
756 |
-37% |
92% |
903 Kč |
3% |
8% |
9.4 % |
|
Google Ads
|
34 005 |
-16% |
142% |
3 419 077 Kč |
-10% |
150% |
280 925 Kč |
-11% |
376% |
8.22 % |
-1% |
91% |
12.38 % |
25% |
-13% |
4 210 |
5% |
110% |
812 Kč |
-15% |
19% |
47.1 % |
|
Sklik
|
2 785 |
34% |
53% |
185 038 Kč |
7% |
166% |
13 947 Kč |
36% |
19% |
7.54 % |
28% |
-55% |
6.14 % |
-18% |
25% |
171 |
10% |
90% |
1 082 Kč |
-3% |
40% |
2.5 % |
|
Google Organic
|
4 093 |
-22% |
-14% |
80 370 Kč |
-31% |
20% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.71 % |
30% |
15% |
111 |
2% |
-2% |
724 Kč |
-32% |
22% |
1.1 % |
|
Seznam Organic
|
1 526 |
20% |
171% |
31 710 Kč |
11% |
186% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.56 % |
1% |
44% |
39 |
22% |
290% |
813 Kč |
-9% |
-27% |
0.4 % |
|
Facebook Organic
|
10 097 |
-64% |
3682% |
31 795 Kč |
5% |
160% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.38 % |
280% |
-95% |
38 |
36% |
100% |
837 Kč |
-23% |
30% |
0.4 % |
|
Heureka
|
11 202 |
14% |
78% |
1 521 358 Kč |
21% |
86% |
81 327 Kč |
-7% |
54% |
5.35 % |
-23% |
-17% |
19.21 % |
24% |
11% |
2 152 |
41% |
99% |
707 Kč |
-14% |
-6% |
20.9 % |
|
Zbozi.cz
|
14 560 |
2% |
30% |
1 236 932 Kč |
-13% |
72% |
40 810 Kč |
-12% |
-23% |
3.30 % |
0% |
-55% |
12.12 % |
0% |
40% |
1 764 |
2% |
82% |
701 Kč |
-14% |
-5% |
17.0 % |
|
Referral
|
2 177 |
43% |
149% |
39 078 Kč |
4% |
20% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.57 % |
1% |
-30% |
56 |
44% |
75% |
698 Kč |
-28% |
-31% |
0.5 % |
| Celkem |
114 232 |
-24% |
136% |
7 264 284 Kč |
-10% |
107% |
417 009 Kč |
-9% |
137% |
5.74 % |
1% |
14% |
8.37 % |
40% |
-16% |
9 562 |
6% |
99% |
760 Kč |
-15% |
4% |
100.0 % |
Direct - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
31 694 |
-30% |
645% |
682 927 Kč |
-35% |
107% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
9.4 % |
2.39 % |
-10% |
-74% |
756 |
0% |
0% |
903 Kč |
- |
- |
| Listopad 2025 |
45 231 |
681% |
575% |
1 050 941 Kč |
436% |
103% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
13.1 % |
2.66 % |
-29% |
-73% |
1 201 |
0% |
0% |
875 Kč |
- |
- |
| Říjen 2025 |
5 795 |
-8% |
101% |
196 068 Kč |
16% |
52% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.4 % |
3.73 % |
23% |
-64% |
216 |
0% |
0% |
908 Kč |
- |
- |
| Září 2025 |
6 280 |
46% |
170% |
169 015 Kč |
61% |
91% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.7 % |
3.03 % |
9% |
-67% |
190 |
0% |
0% |
890 Kč |
- |
- |
| Srpen 2025 |
4 306 |
33% |
138% |
104 900 Kč |
31% |
48% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
8.2 % |
2.76 % |
-8% |
-67% |
119 |
0% |
0% |
882 Kč |
- |
- |
| Červenec 2025 |
3 243 |
-26% |
94% |
80 297 Kč |
5% |
-21% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
4.5 % |
2.99 % |
33% |
-58% |
97 |
0% |
0% |
828 Kč |
- |
- |
| Červen 2025 |
4 365 |
240% |
181% |
76 384 Kč |
-18% |
-34% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.0 % |
2.25 % |
-65% |
-73% |
98 |
0% |
0% |
779 Kč |
- |
- |
| Květen 2025 |
1 285 |
13% |
-35% |
92 866 Kč |
98% |
-34% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
8.7 % |
6.38 % |
15% |
-17% |
82 |
0% |
0% |
1 133 Kč |
- |
- |
| Duben 2025 |
1 139 |
-29% |
-39% |
46 821 Kč |
-26% |
-59% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.4 % |
5.53 % |
3% |
-24% |
63 |
0% |
0% |
743 Kč |
- |
- |
| Březen 2025 |
1 594 |
3% |
-13% |
63 513 Kč |
14% |
-31% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.2 % |
5.40 % |
-42% |
-12% |
86 |
0% |
0% |
739 Kč |
- |
- |
| Únor 2025 |
1 541 |
-29% |
-46% |
55 704 Kč |
-9% |
-49% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.3 % |
9.34 % |
29% |
93% |
144 |
0% |
0% |
387 Kč |
- |
- |
| Leden 2025 |
2 165 |
-49% |
-34% |
61 521 Kč |
-81% |
-46% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.0 % |
7.25 % |
-21% |
44% |
157 |
0% |
0% |
392 Kč |
- |
- |
| Prosinec 2024 |
4 255 |
-37% |
0% |
329 749 Kč |
-36% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
9.4 % |
9.24 % |
-5% |
0% |
393 |
0% |
0% |
839 Kč |
- |
- |
Google Ads - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
35 052 |
-12% |
148% |
3 419 077 Kč |
-9% |
150% |
280 925 Kč |
-9% |
376% |
8.22 % |
-0% |
91% |
47.1 % |
12.01 % |
22% |
-16% |
4 210 |
0% |
0% |
812 Kč |
- |
- |
| Listopad 2025 |
39 990 |
26% |
135% |
3 759 050 Kč |
108% |
152% |
309 704 Kč |
54% |
345% |
8.24 % |
-26% |
76% |
46.9 % |
9.86 % |
43% |
-16% |
3 945 |
0% |
0% |
953 Kč |
- |
- |
| Říjen 2025 |
31 743 |
40% |
151% |
1 805 383 Kč |
34% |
118% |
201 614 Kč |
23% |
227% |
11.17 % |
-8% |
50% |
49.4 % |
6.89 % |
4% |
-16% |
2 187 |
0% |
0% |
826 Kč |
- |
- |
| Září 2025 |
22 680 |
59% |
118% |
1 346 899 Kč |
124% |
116% |
163 912 Kč |
58% |
171% |
12.17 % |
-30% |
25% |
53.4 % |
6.64 % |
13% |
-17% |
1 506 |
0% |
0% |
894 Kč |
- |
- |
| Srpen 2025 |
14 253 |
-14% |
52% |
602 287 Kč |
-40% |
5% |
104 005 Kč |
3% |
75% |
17.27 % |
72% |
66% |
47.3 % |
5.88 % |
-31% |
-26% |
838 |
0% |
0% |
719 Kč |
- |
- |
| Červenec 2025 |
16 644 |
17% |
88% |
1 009 213 Kč |
19% |
89% |
101 231 Kč |
24% |
81% |
10.03 % |
4% |
-4% |
56.4 % |
8.51 % |
-3% |
11% |
1 417 |
0% |
0% |
712 Kč |
- |
- |
| Červen 2025 |
14 257 |
52% |
82% |
847 320 Kč |
57% |
72% |
81 455 Kč |
35% |
46% |
9.61 % |
-14% |
-15% |
55.7 % |
8.75 % |
-3% |
12% |
1 247 |
0% |
0% |
679 Kč |
- |
- |
| Květen 2025 |
9 358 |
33% |
4% |
540 630 Kč |
9% |
-13% |
60 378 Kč |
22% |
0% |
11.17 % |
12% |
16% |
50.8 % |
9.03 % |
2% |
11% |
845 |
0% |
0% |
640 Kč |
- |
- |
| Duben 2025 |
7 013 |
-30% |
-26% |
494 424 Kč |
-35% |
9% |
49 494 Kč |
-25% |
-20% |
10.01 % |
16% |
-27% |
56.7 % |
8.83 % |
7% |
33% |
619 |
0% |
0% |
799 Kč |
- |
- |
| Březen 2025 |
10 067 |
33% |
15% |
762 813 Kč |
77% |
94% |
65 595 Kč |
26% |
27% |
8.60 % |
-29% |
-35% |
63.0 % |
8.22 % |
-8% |
16% |
828 |
0% |
0% |
921 Kč |
- |
- |
| Únor 2025 |
7 568 |
10% |
-40% |
431 411 Kč |
7% |
-22% |
52 132 Kč |
82% |
-3% |
12.08 % |
71% |
25% |
48.7 % |
8.91 % |
-24% |
27% |
674 |
0% |
0% |
640 Kč |
- |
- |
| Leden 2025 |
6 865 |
-51% |
-48% |
405 052 Kč |
-70% |
-49% |
28 659 Kč |
-51% |
-44% |
7.08 % |
64% |
10% |
39.5 % |
11.77 % |
-17% |
57% |
808 |
0% |
0% |
501 Kč |
- |
- |
| Prosinec 2024 |
14 115 |
-17% |
0% |
1 369 874 Kč |
-8% |
0% |
58 965 Kč |
-15% |
0% |
4.30 % |
-8% |
0% |
39.1 % |
14.22 % |
21% |
0% |
2 007 |
0% |
0% |
683 Kč |
- |
- |
Sklik - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
2 793 |
38% |
53% |
185 038 Kč |
7% |
166% |
13 947 Kč |
39% |
19% |
7.54 % |
30% |
-55% |
2.5 % |
6.12 % |
-19% |
24% |
171 |
0% |
0% |
1 082 Kč |
- |
- |
| Listopad 2025 |
2 025 |
-40% |
-3% |
172 439 Kč |
-7% |
75% |
10 024 Kč |
54% |
-35% |
5.81 % |
65% |
-63% |
2.2 % |
7.56 % |
26% |
47% |
153 |
0% |
0% |
1 127 Kč |
- |
- |
| Říjen 2025 |
3 397 |
-22% |
211% |
185 421 Kč |
-15% |
291% |
6 519 Kč |
69% |
-18% |
3.52 % |
100% |
-79% |
5.1 % |
6.01 % |
14% |
29% |
204 |
0% |
0% |
909 Kč |
- |
- |
| Září 2025 |
4 382 |
430% |
584% |
219 140 Kč |
643% |
582% |
3 859 Kč |
49% |
-17% |
1.76 % |
-80% |
-88% |
8.7 % |
5.27 % |
25% |
35% |
231 |
0% |
0% |
949 Kč |
- |
- |
| Srpen 2025 |
827 |
-22% |
60% |
29 513 Kč |
0% |
50% |
2 592 Kč |
-37% |
-21% |
8.78 % |
-37% |
-48% |
2.3 % |
4.23 % |
49% |
-13% |
35 |
0% |
0% |
843 Kč |
- |
- |
| Červenec 2025 |
1 054 |
30% |
116% |
29 501 Kč |
74% |
47% |
4 088 Kč |
39% |
33% |
13.86 % |
-20% |
-9% |
1.6 % |
2.85 % |
-4% |
-40% |
30 |
0% |
0% |
983 Kč |
- |
- |
| Červen 2025 |
811 |
116% |
90% |
16 940 Kč |
60% |
18% |
2 948 Kč |
42% |
11% |
17.40 % |
-12% |
-6% |
1.1 % |
2.96 % |
-8% |
-16% |
24 |
0% |
0% |
706 Kč |
- |
- |
| Květen 2025 |
375 |
-24% |
-27% |
10 556 Kč |
28% |
-23% |
2 077 Kč |
-49% |
-34% |
19.68 % |
-60% |
-14% |
1.0 % |
3.20 % |
58% |
-8% |
12 |
0% |
0% |
880 Kč |
- |
- |
| Duben 2025 |
493 |
-32% |
2% |
8 220 Kč |
-20% |
-62% |
4 078 Kč |
-34% |
54% |
49.61 % |
-17% |
304% |
0.9 % |
2.03 % |
-14% |
-67% |
10 |
0% |
0% |
822 Kč |
- |
- |
| Březen 2025 |
720 |
9% |
21% |
10 252 Kč |
-23% |
-35% |
6 133 Kč |
20% |
75% |
59.82 % |
56% |
172% |
0.8 % |
2.36 % |
-40% |
-44% |
17 |
0% |
0% |
603 Kč |
- |
- |
| Únor 2025 |
661 |
-25% |
-58% |
13 277 Kč |
-50% |
-47% |
5 096 Kč |
-13% |
-34% |
38.38 % |
74% |
26% |
1.5 % |
3.93 % |
16% |
33% |
26 |
0% |
0% |
511 Kč |
- |
- |
| Leden 2025 |
884 |
-52% |
-53% |
26 657 Kč |
-62% |
-48% |
5 867 Kč |
-50% |
-40% |
22.01 % |
31% |
16% |
2.6 % |
3.39 % |
-31% |
-12% |
30 |
0% |
0% |
889 Kč |
- |
- |
| Prosinec 2024 |
1 825 |
-12% |
0% |
69 499 Kč |
-29% |
0% |
11 690 Kč |
-24% |
0% |
16.82 % |
8% |
0% |
2.0 % |
4.93 % |
-4% |
0% |
90 |
0% |
0% |
772 Kč |
- |
- |
Google Organic - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
4 074 |
-16% |
-16% |
80 370 Kč |
-30% |
20% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.1 % |
2.72 % |
24% |
16% |
111 |
0% |
0% |
724 Kč |
- |
- |
| Listopad 2025 |
4 855 |
-67% |
-13% |
115 451 Kč |
23% |
10% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.4 % |
2.20 % |
81% |
-13% |
107 |
0% |
0% |
1 079 Kč |
- |
- |
| Říjen 2025 |
14 556 |
-54% |
187% |
94 134 Kč |
-45% |
136% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.6 % |
1.22 % |
13% |
-17% |
177 |
0% |
0% |
532 Kč |
- |
- |
| Září 2025 |
31 598 |
298% |
672% |
171 740 Kč |
223% |
274% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
6.8 % |
1.08 % |
1% |
-35% |
341 |
0% |
0% |
504 Kč |
- |
- |
| Srpen 2025 |
7 932 |
211% |
137% |
53 232 Kč |
63% |
51% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
4.2 % |
1.07 % |
-53% |
-36% |
85 |
0% |
0% |
626 Kč |
- |
- |
| Červenec 2025 |
2 551 |
-12% |
-15% |
32 598 Kč |
15% |
25% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.8 % |
2.27 % |
46% |
40% |
58 |
0% |
0% |
562 Kč |
- |
- |
| Červen 2025 |
2 883 |
56% |
-38% |
28 366 Kč |
139% |
-35% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.9 % |
1.56 % |
15% |
20% |
45 |
0% |
0% |
630 Kč |
- |
- |
| Květen 2025 |
1 846 |
-14% |
-69% |
11 845 Kč |
9% |
-79% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.1 % |
1.35 % |
39% |
-14% |
25 |
0% |
0% |
474 Kč |
- |
- |
| Duben 2025 |
2 156 |
-21% |
-64% |
10 854 Kč |
-55% |
-74% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.2 % |
0.97 % |
-30% |
-19% |
21 |
0% |
0% |
517 Kč |
- |
- |
| Březen 2025 |
2 729 |
0% |
-62% |
23 860 Kč |
80% |
-35% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.0 % |
1.39 % |
46% |
16% |
38 |
0% |
0% |
628 Kč |
- |
- |
| Únor 2025 |
2 718 |
-25% |
-73% |
13 252 Kč |
-75% |
-74% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.5 % |
0.96 % |
-28% |
-6% |
26 |
0% |
0% |
510 Kč |
- |
- |
| Leden 2025 |
3 608 |
-25% |
-71% |
53 412 Kč |
-20% |
-34% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
5.2 % |
1.33 % |
-43% |
10% |
48 |
0% |
0% |
1 113 Kč |
- |
- |
| Prosinec 2024 |
4 822 |
-13% |
0% |
67 034 Kč |
-36% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.9 % |
2.34 % |
-8% |
0% |
113 |
0% |
0% |
593 Kč |
- |
- |
Seznam Organic - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
1 528 |
24% |
170% |
31 710 Kč |
12% |
186% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.4 % |
2.55 % |
5% |
44% |
39 |
0% |
0% |
813 Kč |
- |
- |
| Listopad 2025 |
1 230 |
47% |
110% |
28 282 Kč |
91% |
82% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.4 % |
2.44 % |
-7% |
-35% |
30 |
0% |
0% |
943 Kč |
- |
- |
| Říjen 2025 |
838 |
139% |
62% |
14 837 Kč |
222% |
53% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.4 % |
2.63 % |
-8% |
-10% |
22 |
0% |
0% |
674 Kč |
- |
- |
| Září 2025 |
350 |
-20% |
-9% |
4 606 Kč |
357% |
-28% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.2 % |
2.86 % |
526% |
38% |
10 |
0% |
0% |
461 Kč |
- |
- |
| Srpen 2025 |
438 |
-4% |
60% |
1 008 Kč |
-85% |
-70% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.1 % |
0.46 % |
-81% |
-75% |
2 |
0% |
0% |
504 Kč |
- |
- |
| Červenec 2025 |
454 |
16% |
85% |
6 596 Kč |
-13% |
-29% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.4 % |
2.42 % |
6% |
-51% |
11 |
0% |
0% |
600 Kč |
- |
- |
| Červen 2025 |
393 |
121% |
68% |
7 619 Kč |
530% |
648% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.5 % |
2.29 % |
104% |
79% |
9 |
0% |
0% |
847 Kč |
- |
- |
| Květen 2025 |
178 |
-8% |
-30% |
1 210 Kč |
-1% |
-56% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.1 % |
1.12 % |
-28% |
-28% |
2 |
0% |
0% |
605 Kč |
- |
- |
| Duben 2025 |
193 |
-11% |
-30% |
1 218 Kč |
-53% |
-50% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.1 % |
1.55 % |
-52% |
7% |
3 |
0% |
0% |
406 Kč |
- |
- |
| Březen 2025 |
218 |
-28% |
-56% |
2 597 Kč |
-6% |
-48% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.2 % |
3.21 % |
61% |
77% |
7 |
0% |
0% |
371 Kč |
- |
- |
| Únor 2025 |
301 |
-22% |
-78% |
2 776 Kč |
2% |
-67% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.3 % |
1.99 % |
157% |
69% |
6 |
0% |
0% |
463 Kč |
- |
- |
| Leden 2025 |
387 |
-32% |
-81% |
2 727 Kč |
-75% |
-78% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.3 % |
0.78 % |
-56% |
-36% |
3 |
0% |
0% |
909 Kč |
- |
- |
| Prosinec 2024 |
565 |
-3% |
0% |
11 070 Kč |
-29% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.3 % |
1.77 % |
-53% |
0% |
10 |
0% |
0% |
1 107 Kč |
- |
- |
Facebook Organic - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
10 047 |
-64% |
3649% |
31 795 Kč |
6% |
160% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.4 % |
0.38 % |
291% |
-95% |
38 |
0% |
0% |
837 Kč |
- |
- |
| Listopad 2025 |
27 903 |
479% |
5393% |
29 896 Kč |
120% |
32% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.4 % |
0.10 % |
-61% |
-98% |
27 |
0% |
0% |
1 107 Kč |
- |
- |
| Říjen 2025 |
4 823 |
1557% |
1331% |
13 560 Kč |
-1% |
33% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.4 % |
0.25 % |
-94% |
-92% |
12 |
0% |
0% |
1 130 Kč |
- |
- |
| Září 2025 |
291 |
-14% |
213% |
13 696 Kč |
336% |
149% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.5 % |
4.47 % |
203% |
-17% |
13 |
0% |
0% |
1 054 Kč |
- |
- |
| Srpen 2025 |
339 |
-15% |
66% |
3 142 Kč |
-68% |
-63% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.2 % |
1.47 % |
-27% |
-62% |
5 |
0% |
0% |
628 Kč |
- |
- |
| Červenec 2025 |
398 |
35% |
64% |
9 734 Kč |
31% |
39% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.5 % |
2.01 % |
-15% |
-68% |
8 |
0% |
0% |
1 217 Kč |
- |
- |
| Červen 2025 |
295 |
102% |
9% |
7 454 Kč |
141% |
-1% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.5 % |
2.37 % |
-42% |
-36% |
7 |
0% |
0% |
1 065 Kč |
- |
- |
| Květen 2025 |
146 |
36% |
-56% |
3 098 Kč |
-12% |
-19% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.3 % |
4.11 % |
-12% |
-24% |
6 |
0% |
0% |
516 Kč |
- |
- |
| Duben 2025 |
107 |
-43% |
-71% |
3 533 Kč |
-67% |
-75% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.4 % |
4.67 % |
-26% |
-5% |
5 |
0% |
0% |
707 Kč |
- |
- |
| Březen 2025 |
189 |
60% |
18% |
10 560 Kč |
108% |
365% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.9 % |
6.35 % |
50% |
103% |
12 |
0% |
0% |
880 Kč |
- |
- |
| Únor 2025 |
118 |
6% |
-65% |
5 071 Kč |
24% |
-48% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.6 % |
4.24 % |
-22% |
19% |
5 |
0% |
0% |
1 014 Kč |
- |
- |
| Leden 2025 |
111 |
-59% |
-75% |
4 106 Kč |
-66% |
-64% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.4 % |
5.41 % |
-24% |
57% |
6 |
0% |
0% |
684 Kč |
- |
- |
| Prosinec 2024 |
268 |
-47% |
0% |
12 212 Kč |
-46% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.3 % |
7.09 % |
24% |
0% |
19 |
0% |
0% |
643 Kč |
- |
- |
Heureka - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
11 244 |
18% |
78% |
1 521 358 Kč |
23% |
86% |
81 327 Kč |
-5% |
54% |
5.35 % |
-23% |
-17% |
20.9 % |
19.14 % |
22% |
11% |
2 152 |
0% |
0% |
707 Kč |
- |
- |
| Listopad 2025 |
9 526 |
34% |
65% |
1 235 319 Kč |
69% |
90% |
86 041 Kč |
110% |
95% |
6.97 % |
25% |
2% |
15.4 % |
15.73 % |
28% |
13% |
1 498 |
0% |
0% |
825 Kč |
- |
- |
| Říjen 2025 |
7 124 |
51% |
164% |
732 143 Kč |
93% |
235% |
40 932 Kč |
82% |
159% |
5.59 % |
-6% |
-23% |
20.0 % |
12.24 % |
12% |
-2% |
872 |
0% |
0% |
840 Kč |
- |
- |
| Září 2025 |
4 720 |
35% |
83% |
379 358 Kč |
44% |
53% |
22 525 Kč |
29% |
35% |
5.94 % |
-11% |
-12% |
15.0 % |
10.95 % |
8% |
6% |
517 |
0% |
0% |
734 Kč |
- |
- |
| Srpen 2025 |
3 509 |
-8% |
83% |
263 520 Kč |
-17% |
109% |
17 526 Kč |
1% |
27% |
6.65 % |
22% |
-39% |
20.7 % |
10.12 % |
-8% |
-19% |
355 |
0% |
0% |
742 Kč |
- |
- |
| Červenec 2025 |
3 805 |
21% |
101% |
317 600 Kč |
21% |
234% |
17 367 Kč |
26% |
28% |
5.47 % |
5% |
-62% |
17.7 % |
11.04 % |
-9% |
-23% |
420 |
0% |
0% |
756 Kč |
- |
- |
| Červen 2025 |
3 133 |
43% |
52% |
263 561 Kč |
36% |
141% |
13 755 Kč |
-2% |
-16% |
5.22 % |
-28% |
-65% |
17.3 % |
12.13 % |
-1% |
-19% |
380 |
0% |
0% |
694 Kč |
- |
- |
| Květen 2025 |
2 189 |
29% |
-20% |
193 391 Kč |
79% |
7% |
13 995 Kč |
-39% |
-30% |
7.24 % |
-66% |
-34% |
18.2 % |
12.24 % |
-18% |
16% |
268 |
0% |
0% |
722 Kč |
- |
- |
| Duben 2025 |
1 698 |
-13% |
-5% |
108 128 Kč |
-30% |
-30% |
23 130 Kč |
72% |
107% |
21.39 % |
145% |
194% |
12.4 % |
14.90 % |
11% |
68% |
253 |
0% |
0% |
427 Kč |
- |
- |
| Březen 2025 |
1 942 |
-9% |
-5% |
153 539 Kč |
-21% |
23% |
13 409 Kč |
-10% |
18% |
8.73 % |
13% |
-4% |
12.7 % |
13.39 % |
26% |
71% |
260 |
0% |
0% |
591 Kč |
- |
- |
| Únor 2025 |
2 142 |
-28% |
-30% |
193 379 Kč |
-13% |
-12% |
14 937 Kč |
-32% |
17% |
7.72 % |
-22% |
33% |
21.8 % |
10.64 % |
-1% |
11% |
228 |
0% |
0% |
848 Kč |
- |
- |
| Leden 2025 |
2 987 |
-53% |
-28% |
222 487 Kč |
-73% |
-29% |
22 094 Kč |
-58% |
20% |
9.93 % |
54% |
69% |
21.7 % |
10.71 % |
-38% |
9% |
320 |
0% |
0% |
695 Kč |
- |
- |
| Prosinec 2024 |
6 309 |
10% |
0% |
816 394 Kč |
26% |
0% |
52 670 Kč |
19% |
0% |
6.45 % |
-5% |
0% |
23.3 % |
17.18 % |
24% |
0% |
1 084 |
0% |
0% |
753 Kč |
- |
- |
Zbozi.cz - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
14 713 |
4% |
30% |
1 236 932 Kč |
-12% |
72% |
40 810 Kč |
-10% |
-23% |
3.30 % |
2% |
-55% |
17.0 % |
11.99 % |
-1% |
40% |
1 764 |
0% |
0% |
701 Kč |
- |
- |
| Listopad 2025 |
14 099 |
73% |
56% |
1 400 363 Kč |
172% |
126% |
45 485 Kč |
1% |
7% |
3.25 % |
-63% |
-52% |
17.5 % |
12.13 % |
41% |
40% |
1 710 |
0% |
0% |
819 Kč |
- |
- |
| Říjen 2025 |
8 173 |
285% |
77% |
514 711 Kč |
424% |
135% |
45 127 Kč |
196% |
177% |
8.77 % |
-43% |
18% |
14.1 % |
8.60 % |
45% |
29% |
703 |
0% |
0% |
732 Kč |
- |
- |
| Září 2025 |
2 125 |
-50% |
-50% |
98 310 Kč |
-37% |
-51% |
15 246 Kč |
35% |
24% |
15.51 % |
113% |
156% |
3.9 % |
5.93 % |
13% |
-1% |
126 |
0% |
0% |
780 Kč |
- |
- |
| Srpen 2025 |
4 278 |
-18% |
11% |
155 312 Kč |
-33% |
28% |
11 311 Kč |
-6% |
15% |
7.28 % |
40% |
-10% |
12.2 % |
5.24 % |
-11% |
-4% |
224 |
0% |
0% |
693 Kč |
- |
- |
| Červenec 2025 |
5 201 |
13% |
37% |
231 670 Kč |
10% |
93% |
12 024 Kč |
20% |
33% |
5.19 % |
9% |
-31% |
12.9 % |
5.90 % |
0% |
20% |
307 |
0% |
0% |
755 Kč |
- |
- |
| Červen 2025 |
4 618 |
74% |
49% |
211 422 Kč |
41% |
68% |
10 054 Kč |
11% |
36% |
4.76 % |
-21% |
-19% |
13.9 % |
5.89 % |
-8% |
14% |
272 |
0% |
0% |
777 Kč |
- |
- |
| Květen 2025 |
2 651 |
95% |
-26% |
149 955 Kč |
32% |
11% |
9 046 Kč |
27% |
-9% |
6.03 % |
-4% |
-18% |
14.1 % |
6.41 % |
-36% |
21% |
170 |
0% |
0% |
882 Kč |
- |
- |
| Duben 2025 |
1 359 |
-15% |
-60% |
113 818 Kč |
-14% |
23% |
7 136 Kč |
-11% |
-18% |
6.27 % |
3% |
-34% |
13.1 % |
10.08 % |
-3% |
141% |
137 |
0% |
0% |
831 Kč |
- |
- |
| Březen 2025 |
1 608 |
-9% |
-52% |
132 093 Kč |
11% |
114% |
8 015 Kč |
-5% |
100% |
6.07 % |
-14% |
100% |
10.9 % |
10.39 % |
2% |
216% |
167 |
0% |
0% |
791 Kč |
- |
- |
| Únor 2025 |
1 769 |
-52% |
-69% |
119 189 Kč |
-36% |
-24% |
8 442 Kč |
-46% |
100% |
7.08 % |
-14% |
100% |
13.4 % |
10.23 % |
35% |
121% |
181 |
0% |
0% |
659 Kč |
- |
- |
| Leden 2025 |
3 690 |
-68% |
-52% |
187 086 Kč |
-74% |
-27% |
15 494 Kč |
-71% |
100% |
8.28 % |
13% |
100% |
18.2 % |
7.56 % |
-11% |
48% |
279 |
0% |
0% |
671 Kč |
- |
- |
| Prosinec 2024 |
11 361 |
25% |
0% |
718 720 Kč |
16% |
0% |
52 779 Kč |
25% |
0% |
7.34 % |
7% |
0% |
20.5 % |
8.54 % |
-1% |
0% |
970 |
0% |
0% |
741 Kč |
- |
- |
Referral - 13M historie
| Měsíc |
Návštěvy |
Tržby |
Náklady |
PNO % |
Podíl |
CR % |
Transakce |
AOV |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| %M | %R |
| Prosinec 2025 |
2 183 |
46% |
149% |
39 078 Kč |
8% |
20% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.5 % |
2.57 % |
1% |
-30% |
56 |
0% |
0% |
698 Kč |
- |
- |
| Listopad 2025 |
1 495 |
29% |
69% |
36 097 Kč |
102% |
-33% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.5 % |
2.54 % |
85% |
-42% |
38 |
0% |
0% |
950 Kč |
- |
- |
| Říjen 2025 |
1 162 |
17% |
119% |
17 910 Kč |
58% |
21% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.5 % |
1.38 % |
-19% |
-65% |
16 |
0% |
0% |
1 119 Kč |
- |
- |
| Září 2025 |
994 |
-25% |
145% |
11 370 Kč |
-46% |
57% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.5 % |
1.71 % |
-2% |
-50% |
17 |
0% |
0% |
669 Kč |
- |
- |
| Srpen 2025 |
1 322 |
82% |
236% |
21 167 Kč |
-15% |
155% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.7 % |
1.74 % |
-55% |
-57% |
23 |
0% |
0% |
920 Kč |
- |
- |
| Červenec 2025 |
725 |
6% |
82% |
24 956 Kč |
69% |
216% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.4 % |
3.86 % |
26% |
3% |
28 |
0% |
0% |
891 Kč |
- |
- |
| Červen 2025 |
684 |
19% |
67% |
14 726 Kč |
-37% |
-21% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.0 % |
3.07 % |
10% |
-30% |
21 |
0% |
0% |
701 Kč |
- |
- |
| Květen 2025 |
575 |
27% |
7% |
23 335 Kč |
166% |
-24% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
2.2 % |
2.78 % |
15% |
-56% |
16 |
0% |
0% |
1 458 Kč |
- |
- |
| Duben 2025 |
453 |
-15% |
0% |
8 776 Kč |
66% |
49% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.0 % |
2.43 % |
-7% |
-22% |
11 |
0% |
0% |
798 Kč |
- |
- |
| Březen 2025 |
535 |
13% |
73% |
5 278 Kč |
-47% |
-44% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.4 % |
2.62 % |
-4% |
-46% |
14 |
0% |
0% |
377 Kč |
- |
- |
| Únor 2025 |
475 |
15% |
-22% |
9 996 Kč |
67% |
-53% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
1.1 % |
2.74 % |
88% |
-51% |
13 |
0% |
0% |
769 Kč |
- |
- |
| Leden 2025 |
412 |
-53% |
-48% |
5 999 Kč |
-82% |
-78% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.6 % |
1.46 % |
-60% |
-76% |
6 |
0% |
0% |
1 000 Kč |
- |
- |
| Prosinec 2024 |
875 |
-1% |
0% |
32 522 Kč |
-40% |
0% |
0 Kč |
0% |
0% |
0.00 % |
0% |
0% |
0.9 % |
3.66 % |
-17% |
0% |
32 |
0% |
0% |
1 016 Kč |
- |
- |