[{"id":2416,"date":"2022-02-08T16:34:52","date_gmt":"2022-02-08T15:34:52","guid":{"rendered":"https:\/\/www.paveltlapak.cz\/?p=2416"},"modified":"2022-02-16T13:58:28","modified_gmt":"2022-02-16T12:58:28","slug":"cookies-2022","status":"publish","type":"post","link":"https:\/\/www.paveltlapak.cz\/cookies-2022\/","title":{"rendered":"CEO 2022: Jak \u0159e\u0161it v\u00fdpadek dat (nejen)\u000bpo nasazen\u00ed cookies li\u0161ty"},"content":{"rendered":"<p><strong>Slidy z p\u0159edn\u00e1\u0161ky<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/paveltlapak.cz\/cookies.pdf\">https:\/\/paveltlapak.cz\/cookies.pdf<\/a><\/li>\n<\/ul>\n<p><strong>V\u00fdsledky dotazn\u00edku na PPC specialisty:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/docs.google.com\/forms\/d\/1itk1THDAlqOHmPLG7QF7gxDNfPCUgeef2q1xRR1obL0\/viewanalytics\">docs.google.com\/forms\/d\/1itk1THDAlqOHmPLG7QF7gxDNfPCUgeef2q1xRR1obL0\/viewanalytics<\/a><\/li>\n<\/ul>\n<p><strong>\u0158e\u0161en\u00ed d\u016fsledku:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/vetrovka.cz\/cookie-lista-v-ppc\">vetrovka.cz\/cookie-lista-v-ppc<\/a><\/li>\n<li><a href=\"https:\/\/www.rujzl.cz\/cookie-lista-v-ppc-jak-jsme-se-poprali-s-vypadkem-dat-po-nasazeni-cookie-listy\/\">www.rujzl.cz\/cookie-lista-v-ppc-jak-jsme-se-poprali-s-vypadkem-dat-po-nasazeni-cookie-listy\/<\/a><\/li>\n<\/ul>\n<p><strong>Pr\u00e1vn\u00ed, implementa\u010dn\u00ed a UX aspekty cookies<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/bit.ly\/cookielista\">bit.ly\/cookielista<\/a><\/li>\n<li><a href=\"https:\/\/www.pavelungr.cz\/jak-na-cookie-listu-v-roce-2022-prace-s-cookies-v-roce-2022-saga-pokracuje-petra-dolejsova\/\">www.pavelungr.cz\/jak-na-cookie-listu-v-roce-2022-prace-s-cookies-v-roce-2022-saga-pokracuje-petra-dolejsova\/<\/a><\/li>\n<\/ul>\n<p><strong>UX<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.ilincev.com\/cookies-2022\">www.ilincev.com\/cookies-2022<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=1uggefhxkUI\">www.youtube.com\/watch?v=1uggefhxkUI<\/a><\/li>\n<li><a href=\"https:\/\/www.marketup.cz\/cs\/blog\/cookie-lista-2022\">www.marketup.cz\/cs\/blog\/cookie-lista-2022<\/a><\/li>\n<li><a href=\"https:\/\/analytics.dhl.com\/despite-gdpr-up-to-70-analytics-opt-in-rates-why-extensive-testing-is-worth-ervery-minute-of-effort\/\">analytics.dhl.com\/despite-gdpr-up-to-70-analytics-opt-in-rates-why-extensive-testing-is-worth-ervery-minute-of-effort\/<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slidy z p\u0159edn\u00e1\u0161ky https:\/\/paveltlapak.cz\/cookies.pdf V\u00fdsledky dotazn\u00edku na PPC specialisty: docs.google.com\/forms\/d\/1itk1THDAlqOHmPLG7QF7gxDNfPCUgeef2q1xRR1obL0\/viewanalytics \u0158e\u0161en\u00ed d\u016fsledku: vetrovka.cz\/cookie-lista-v-ppc www.rujzl.cz\/cookie-lista-v-ppc-jak-jsme-se-poprali-s-vypadkem-dat-po-nasazeni-cookie-listy\/ Pr\u00e1vn\u00ed, implementa\u010dn\u00ed a UX aspekty cookies bit.ly\/cookielista www.pavelungr.cz\/jak-na-cookie-listu-v-roce-2022-prace-s-cookies-v-roce-2022-saga-pokracuje-petra-dolejsova\/ UX www.ilincev.com\/cookies-2022 www.youtube.com\/watch?v=1uggefhxkUI www.marketup.cz\/cs\/blog\/cookie-lista-2022 analytics.dhl.com\/despite-gdpr-up-to-70-analytics-opt-in-rates-why-extensive-testing-is-worth-ervery-minute-of-effort\/ &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2416","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"_links":{"self":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/2416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/comments?post=2416"}],"version-history":[{"count":4,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/2416\/revisions"}],"predecessor-version":[{"id":2420,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/2416\/revisions\/2420"}],"wp:attachment":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media?parent=2416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/categories?post=2416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/tags?post=2416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":1247,"date":"2020-03-23T11:00:17","date_gmt":"2020-03-23T10:00:17","guid":{"rendered":"http:\/\/mioweb.paveltlapak.cz\/?p=1247"},"modified":"2021-02-06T11:56:06","modified_gmt":"2021-02-06T10:56:06","slug":"vykaslete-se-na-1-pozici","status":"publish","type":"post","link":"https:\/\/www.paveltlapak.cz\/vykaslete-se-na-1-pozici\/","title":{"rendered":"Vyka\u0161lete se na 1. pozici ve vyhled\u00e1v\u00e1n\u00ed"},"content":{"rendered":"\r\n<p class=\"has-medium-font-size\">Nemus\u00edte zvy\u0161ovat pozici webu, abyste p\u0159ivedli v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f z vyhled\u00e1v\u00e1n\u00ed.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Zaj\u00edmav\u00fd v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed zvy\u0161uje n\u00e1v\u0161t\u011bvnost<\/h2>\r\n\r\n\r\n\r\n<p>Mnoho lid\u00ed v\u011b\u0159\u00ed, \u017ee optimalizace pro vyhled\u00e1va\u010de a r\u016fst\u00a0n\u00e1v\u0161t\u011bvnosti z nich spo\u010d\u00edv\u00e1 jen v zvy\u0161ov\u00e1n\u00ed pozic webu na vybran\u00e1 kl\u00ed\u010dov\u00e1 slova.\u00a0Ano, pokud budete m\u00edt lep\u0161\u00ed pozici, pravd\u011bpodobn\u011b v\u00e1m stoupne i n\u00e1v\u0161t\u011bvnost.<\/p>\r\n\r\n\r\n\r\n<p>Ale existuje i jin\u00e1 cesta.<\/p>\r\n\r\n\r\n\r\n<p>Jestli\u017ee\u00a0<strong>p\u0159iprav\u00edte\u00a0zaj\u00edmav\u011bj\u0161\u00ed v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed<\/strong>\u00a0(zm\u011bnou title a meta description), ne\u017e m\u00e1 konkurence p\u0159ed v\u00e1mi,\u00a0<strong>z\u00edsk\u00e1te v\u00edce klik\u016f<\/strong>. Tedy i v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/p>\r\n\r\n\r\n\r\n<p>P\u0159edstavte si, jak postupujete vy. Tak\u00e9 nekliknete hned na prvn\u00ed v\u00fdsledek. P\u0159e\u010dtete si titulek, p\u0159ete\u010de si popis. A\u00a0<strong>kliknete na v\u00fdsledek, kter\u00fd je pro v\u00e1s nejzaj\u00edmav\u011bj\u0161\u00ed<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>K \u010demu to vede? Nap\u0159\u00edklad\u00a0<strong>web na 2. pozici m\u016f\u017ee m\u00edt vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost ne\u017e ten na 1.\u00a0<\/strong>Po t\u00e9to optimalizaci se n\u00e1v\u0161t\u011bvnost\u00a0m\u016f\u017ee vyv\u00edjet jako i u tohoto webu.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/old.paveltlapak.cz\/wp-content\/uploads\/2016\/07\/vyvoj-po-ctr.png\" alt=\"\" \/>\r\n\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Optimalizujte ty spr\u00e1vn\u00e9 v\u00fdsledky<\/h2>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size\">Pod\u00edvejte se, kter\u00e9 str\u00e1nky upravit a kter\u00e1 kl\u00ed\u010dov\u00e1 slova optimalizovat, abyste\u00a0<strong>u\u017e dneska zv\u00fd\u0161ili n\u00e1v\u0161t\u011bvnost webu:<\/strong><\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>P\u0159ihlaste se do\u00a0<a href=\"https:\/\/www.google.com\/webmasters\/tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a>. Pokud je\u0161t\u011b nejste zaregistrov\u00e1n\u00ed, mus\u00edte proj\u00edt\u00a0<strong>ov\u011b\u0159en\u00edm\u00a0va\u0161eho webu<\/strong>\u00a0(vlo\u017eit HTML k\u00f3d na FTP nebo vyu\u017e\u00edt jin\u00e9 metody)<\/li>\r\n<li>V navigaci na lev\u00e9 stran\u011b klikn\u011bte na\u00a0<strong>N\u00e1v\u0161t\u011bvnost z vyhled\u00e1v\u00e1n\u00ed &gt; Anal\u00fdza vyhled\u00e1v\u00e1n\u00ed<\/strong>.<\/li>\r\n<li>Za\u0161krtn\u011bte\u00a0<strong>kliknut\u00ed<\/strong>,\u00a0<strong>zobrazen\u00ed<\/strong>\u00a0a \u00a0<strong>CTR<\/strong>.\u00a0Uvid\u00edte, na jak\u00e9 pozici se v Google na r\u016fzn\u00e1 kl\u00ed\u010dov\u00e1 slova nach\u00e1z\u00edte, kolik u\u017eivatel\u016f na v\u00e1s klik\u00e1, a kolik % zobrazen\u00ed vede ke kliknut\u00ed. Pokud m\u00e1te n\u00edzk\u00e9 CTR, znamen\u00e1 to, \u017ee v\u00e1\u0161 v\u00fdsledek nen\u00ed moc zaj\u00edmav\u00fd. Pokud je naopak vysok\u00e9, nemus\u00edte tolik \u0159e\u0161it jeho \u00fapravy.<\/li>\r\n<li>Zvolte mo\u017enost\u00a0<strong>Dotazy<\/strong>. Vyhledejte kl\u00ed\u010dov\u00e1 slova, kter\u00e1 maj\u00ed m\u00e9n\u011b ne\u017e 5% CTR.<\/li>\r\n<li>Vyberte<strong>\u00a0Str\u00e1nky<\/strong>\u00a0a najd\u011bte ty, kter\u00e9 maj\u00ed m\u00e9n\u011b ne\u017e 4% CTR.<\/li>\r\n<li>Ujist\u011bte se, \u017ee kl\u00ed\u010dov\u00e1 slova u t\u011bchto dotaz\u016f a str\u00e1nek m\u00e1te uvedena v &lt;title&gt;.<\/li>\r\n<li>Jakmile provedete zm\u011bny na webu, p\u0159ejd\u011bte do\u00a0<strong>Proch\u00e1zen\u00ed &gt; Na\u010d\u00edst jako Google<\/strong>, str\u00e1nku vlo\u017ete a n\u00e1sledn\u011b klikn\u011bte na\u00a0<strong>Odeslat do indexu<\/strong>. Pro Seznam.cz vyu\u017eijte jeho\u00a0<a href=\"https:\/\/search.seznam.cz\/pridej-stranku\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159idat str\u00e1nku do vyhled\u00e1v\u00e1n\u00ed<\/a>. Tak se zm\u011bny ve v\u00fdsledc\u00edch projev\u00ed je\u0161t\u011b rychleji.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Vyla\u010fte v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed<\/h2>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size\">U str\u00e1nek a kl\u00ed\u010dov\u00fdch slov, kter\u00e1 jste na\u0161li, nyn\u00ed pot\u0159ebujete vytvo\u0159it co nejzaj\u00edmav\u011bj\u0161\u00ed v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Jak na \u00fasp\u011b\u0161n\u00fd titulek?<\/h3>\r\n\r\n\r\n\r\n<p>Jde o jeden z nejd\u016fle\u017eit\u011bj\u0161\u00edch faktor\u016f pro hodnocen\u00ed vyhled\u00e1va\u010di. Jeho zaj\u00edmavost ale z\u00e1rove\u0148 hraje obrovskou roli v tom, zda si jej u\u017eivatel ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed vybere a klikne.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Prim\u00e1rn\u00ed kl\u00ed\u010dov\u00e9 slovo pou\u017eijte co nejbl\u00ed\u017ee za\u010d\u00e1tku.<\/li>\r\n<li>Vyu\u017eijte va\u0161e benefity nebo v\u00fdzvu k akci.<\/li>\r\n<li>Pou\u017eijte na konci titulku n\u00e1zev brandu. (nap\u0159. | Pavel Tlap\u00e1k)<\/li>\r\n<li>M\u016f\u017eete\u00a0do n\u011bj zahrnout i\u00a0\u010d\u00edsla a procenta. Poutaj\u00ed pozornost.<\/li>\r\n<li>Pohl\u00eddejte si maxim\u00e1ln\u00ed d\u00e9lku 512px.\u00a0<a href=\"https:\/\/moz.com\/blog\/new-title-tag-guidelines-preview-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Otestovat ji m\u016f\u017eete zde<\/a>.<\/li>\r\n<li>\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Jak p\u0159ipravit meta description?<\/h3>\r\n\r\n\r\n\r\n<p>Proto\u017ee <strong>nem\u00e1 na hodnocen\u00ed vyhled\u00e1va\u010d\u016f \u017e\u00e1dn\u00fd vliv<\/strong>, meta description slou\u017e\u00ed prim\u00e1rn\u011b k zaujet\u00ed u\u017eivatele ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Co ud\u011blat pro to, aby na v\u00e1s u\u017eivatel\u00e9 klikali?<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Zahr\u0148te do meta description kl\u00ed\u010dov\u00e9 slovo. Vytu\u010dn\u00ed se p\u0159i hled\u00e1n\u00ed.<\/li>\r\n<li>P\u0159edstavte va\u0161e benefity a unik\u00e1tn\u00ed prodejn\u00ed argumenty. Co u\u017eivatel oproti ostatn\u00edm dostane?<\/li>\r\n<li>Pou\u017e\u00edvejte v\u00fdzvy k akci (tzv. CTA). L\u00e1kaj\u00ed k prokliku. Pro inspiraci vyu\u017eijte t\u0159eba tento\u00a0<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/12PHhmjRylnwG8GhMCCC5UMRkxbxw-GZjvWLWkJv6-bs\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">tah\u00e1k<\/a>.<\/li>\r\n<li>Pohl\u00eddejte si maxim\u00e1ln\u00ed d\u00e9lku cca 155 znak\u016f, kterou\u00a0<a href=\"http:\/\/www.seomofo.com\/snippet-optimizer.html\" target=\"_blank\" rel=\"noreferrer noopener\">ov\u011b\u0159\u00edte zde<\/a>.<\/li>\r\n<li>Pro ka\u017edou str\u00e1nku by m\u011bl b\u00fdt meta description unik\u00e1tn\u00ed.<\/li>\r\n<li>\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size\">TIP: Postupy nemus\u00edte aplikovat jen na str\u00e1nky, kter\u00e9 jste si p\u0159ed chv\u00edl\u00ed nalezli. Aplikujte to ihned, kdy\u017e optimalizujte cel\u00fd web. Po zm\u011bn\u00e1ch op\u011bt nezapome\u0148te <strong>Na\u010d\u00edst jako Google\u00a0<\/strong>a\u00a0<a href=\"https:\/\/search.seznam.cz\/pridej-stranku\" target=\"_blank\" rel=\"noreferrer noopener\">odeslat str\u00e1nku do Seznamu<\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">10 slov, kter\u00e1 vyst\u0159el\u00ed CTR do v\u00fd\u0161in<\/h2>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size\">Na z\u00e1v\u011br m\u00e1m pro v\u00e1s trochu inspirace. Vyu\u017eijte psychologie slov, kter\u00e1 u\u017eivatele\u00a0<strong>automaticky podmi\u0148uj\u00ed k prokliku<\/strong>.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Jak<\/li>\r\n<li><em>\u010c\u00edsla<\/em><\/li>\r\n<li>Zdarma<\/li>\r\n<li>Vy\/v\u00e1s<\/li>\r\n<li>Tipy\/tip\u016f<\/li>\r\n<li>\u010cl\u00e1nek<\/li>\r\n<li>Pro\u010d<\/li>\r\n<li>Nejlep\u0161\u00ed<\/li>\r\n<li>Triky<\/li>\r\n<li>Skv\u011bl\u00e9<\/li>\r\n<\/ul>\r\n","protected":false},"excerpt":{"rendered":"<p>Nemus\u00edte zvy\u0161ovat pozici webu, abyste p\u0159ivedli v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f z vyhled\u00e1v\u00e1n\u00ed.<\/p>\n","protected":false},"author":1,"featured_media":1796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[6],"class_list":["post-1247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-petiminutovky","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/comments?post=1247"}],"version-history":[{"count":11,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1247\/revisions"}],"predecessor-version":[{"id":2258,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1247\/revisions\/2258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media\/1796"}],"wp:attachment":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media?parent=1247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/categories?post=1247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/tags?post=1247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":1803,"date":"2020-03-19T19:00:41","date_gmt":"2020-03-19T18:00:41","guid":{"rendered":"http:\/\/mioweb.paveltlapak.cz\/?p=1803"},"modified":"2020-04-05T19:03:20","modified_gmt":"2020-04-05T18:03:20","slug":"jak-k-e-shopu-pristupovat-v-dobe-koronaviru","status":"publish","type":"post","link":"https:\/\/www.paveltlapak.cz\/jak-k-e-shopu-pristupovat-v-dobe-koronaviru\/","title":{"rendered":"Jak k e-shopu p\u0159istupovat v dob\u011b koronaviru?"},"content":{"rendered":"\n<figure><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/joTLAaJQyLs\" allowfullscreen=\"\"><\/iframe><\/figure>\n\n\n\n<p>V\u0161ude kolem n\u00e1s sly\u0161\u00edme, \u017ee p\u0159i\u0161la krize. Neust\u00e1le sly\u0161\u00edme ze v\u0161ech stran jak\u00e9 bude m\u00edt n\u00e1sledky. P\u0159ijde mi, \u017ee snad ka\u017ed\u00fd m\u00e1 pot\u0159ebu se k sou\u010dasn\u00e9 situaci vyjad\u0159ovat a predikovat z\u00e1v\u011bry. Jen\u017ee to, jak v\u0161e dopadne, nev\u00ed p\u0159esn\u011b nikdo. <\/p>\n\n\n\n<p>M\u016f\u017eeme tu\u0161it, m\u016f\u017eeme p\u0159edv\u00eddat, m\u016f\u017eeme si cokoliv myslet, jen\u017ee realita m\u016f\u017ee b\u00fdt ve skute\u010dnosti \u00fapln\u011b jin\u00e1. Nen\u00ed od cesty zapojit selsk\u00fd rozum a p\u0159istupovat k situaci naprosto racion\u00e1ln\u011b. <\/p>\n\n\n\n<p>Tahle sou\u010dasn\u00e1 situace tak jako tak jednou odezn\u00ed. A jak na tom budete a\u017e skon\u010d\u00ed? To z\u00e1le\u017e\u00ed i na tom, jak se k tomu postav\u00edte pr\u00e1v\u011b te\u010f. A nez\u00e1le\u017e\u00ed jestli v\u00e1m zrovna jde obrat nahoru a m\u00e1te zbo\u017e\u00ed, kter\u00e9 je moment\u00e1ln\u011b v kurzu a nebo jste \u00fapln\u011b na druh\u00e9m b\u0159ehu. V obou p\u0159\u00edpadech m\u016f\u017eete jak sou\u010dasnost, tak v tomhle p\u0159\u00edpadn\u011b i budoucnost, ovliv\u0148ovat okam\u017eit\u011b. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u0161ude kolem n\u00e1s sly\u0161\u00edme, \u017ee p\u0159i\u0161la krize. Neust\u00e1le sly\u0161\u00edme ze v\u0161ech stran jak\u00e9 bude m\u00edt n\u00e1sledky. P\u0159ijde mi, \u017ee snad ka\u017ed\u00fd m\u00e1 pot\u0159ebu se k sou\u010dasn\u00e9 situaci vyjad\u0159ovat a predikovat z\u00e1v\u011bry. Jen\u017ee to, jak v\u0161e dopadne, nev\u00ed p\u0159esn\u011b nikdo. M\u016f\u017eeme tu\u0161it, m\u016f\u017eeme p\u0159edv\u00eddat, m\u016f\u017eeme si cokoliv myslet, jen\u017ee realita m\u016f\u017ee b\u00fdt ve skute\u010dnosti \u00fapln\u011b jin\u00e1&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":1804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"_links":{"self":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/comments?post=1803"}],"version-history":[{"count":2,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1803\/revisions"}],"predecessor-version":[{"id":1806,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1803\/revisions\/1806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media\/1804"}],"wp:attachment":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media?parent=1803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/categories?post=1803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/tags?post=1803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":1339,"date":"2020-02-12T13:51:43","date_gmt":"2020-02-12T12:51:43","guid":{"rendered":"http:\/\/mioweb.paveltlapak.cz\/?p=1339"},"modified":"2020-04-18T11:20:02","modified_gmt":"2020-04-18T10:20:02","slug":"kde-ma-konkurence-odkazy-a-vy-ne","status":"publish","type":"post","link":"https:\/\/www.paveltlapak.cz\/kde-ma-konkurence-odkazy-a-vy-ne\/","title":{"rendered":"Kde maj\u00ed e-shopy konkurence odkazy a vy ne?"},"content":{"rendered":"\n<p>Tam, kde se odkazuje na konkurenci je pravd\u011bpodobn\u00e9, \u017ee dok\u00e1\u017eete z\u00edskat odkaz i vy. Kde jsou ale ta m\u00edsta? Napov\u00ed n\u00e1stroj&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/ahrefs.com\/\" target=\"_blank\">Ahrefs<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zjist\u011bte odkazov\u00e9 p\u0159\u00edle\u017eitosti st\u00ednov\u00e1n\u00edm konkurence<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/sites.fastspring.com\/ahrefs\/instant\/ahrefs-standard-subscription-14day-trial\" target=\"_blank\">Vytvo\u0159te si nov\u00fd free \u00fa\u010det v Ahrefs.<\/a> (p\u0159ipravte si p\u0159ipom\u00ednku, abyste jej do 7 dn\u00ed stornovali)<\/li><li><strong>P\u0159ihlaste se<\/strong>&nbsp;do&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/ahrefs.com\/\" target=\"_blank\">Ahrefs<\/a>.<\/li><li>Otev\u0159ete si n\u00e1stroj&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/ahrefs.com\/link-intersect\" target=\"_blank\">Link Intersect<\/a>.<\/li><li>Pod&nbsp;Show me who is linking to&nbsp;<strong>any of the below targets<\/strong>&nbsp;zadejte a\u017e 10 konkurent\u016f. (\u010c\u00edm v\u00edce, t\u00edm l\u00e9pe)<\/li><li>Pod But doesn&#8217;t link to (optional) vlo\u017ete va\u0161i dom\u00e9nu a klikn\u011bte na&nbsp;<strong>Show link opportunities<\/strong>.<\/li><li>Vpravo naho\u0159e klikn\u011bte na&nbsp;<strong>Export<\/strong>&nbsp;a ulo\u017ete si tabulku pro Microsoft Excel.<\/li><li>V Excelu si data se\u0159a\u010fte podle Intersect (po\u010det konkurent\u016f s odkazem) a sekund\u00e1rn\u011b podle DR (rank dom\u00e9ny) od nejv\u011bt\u0161\u00edho po nejmen\u0161\u00ed.<\/li><li>Nyn\u00ed m\u00e1te p\u0159ed sebou dom\u00e9ny, kter\u00e9 odkazuj\u00ed na konkurenci a na v\u00e1s ne. Nejv\u00fd\u0161e jsou ty, kde je nejv\u00edce pravd\u011bpodobn\u00e9, \u017ee se v\u00e1m to poda\u0159\u00ed tak\u00e9.<\/li><li>Pod\u00edvejte se, zda odkaz z t\u00e9to dom\u00e9ny d\u00e1v\u00e1 smysl z\u00edskat i pro v\u00e1s. Zam\u011b\u0159te se prim\u00e1rn\u011b na tematick\u00e9 dom\u00e9ny s vysok\u00fdm rankem. Nejdete-li vhodn\u00fd web pro odkaz, pokuste se jej odtud z\u00edskat.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"660\" src=\"https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs.png\" alt=\"\" class=\"wp-image-1340\" srcset=\"https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs.png 687w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs-300x288.png 300w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs-461x443.png 461w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs-297x285.png 297w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs-213x205.png 213w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs-171x164.png 171w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs-680x653.png 680w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/figure><\/div>\n\n\n\n<p>TIP: Nejsn\u00e1z v\u00e1m p\u016fjde z\u00edskat odkaz podobn\u00fd jako m\u00e1 konkurence. To ale <strong>nezaru\u010duje, \u017ee bude nejp\u0159\u00ednosn\u011bj\u0161\u00edm mo\u017en\u00fdm<\/strong>. Mo\u017en\u00e1 jde spolupr\u00e1ce s webem uchopit l\u00e9pe pro ob\u011b strany. Proto nezapom\u00ednejte na kreativitu. O tom t\u0159eba n\u011bkdy p\u0159\u00ed\u0161t\u011b.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tam, kde se odkazuje na konkurenci je pravd\u011bpodobn\u00e9, \u017ee dok\u00e1\u017eete z\u00edskat odkaz i vy. Kde jsou ale ta m\u00edsta? Napov\u00ed n\u00e1stroj&nbsp;Ahrefs. Zjist\u011bte odkazov\u00e9 p\u0159\u00edle\u017eitosti st\u00ednov\u00e1n\u00edm konkurence Vytvo\u0159te si nov\u00fd free \u00fa\u010det v Ahrefs. (p\u0159ipravte si p\u0159ipom\u00ednku, abyste jej do 7 dn\u00ed stornovali) P\u0159ihlaste se&nbsp;do&nbsp;Ahrefs. Otev\u0159ete si n\u00e1stroj&nbsp;Link Intersect. Pod&nbsp;Show me who is linking to&nbsp;any of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[10,6],"class_list":["post-1339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-petiminutovky","tag-linbuilding","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/comments?post=1339"}],"version-history":[{"count":5,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1339\/revisions"}],"predecessor-version":[{"id":1971,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1339\/revisions\/1971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media\/1795"}],"wp:attachment":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media?parent=1339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/categories?post=1339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/tags?post=1339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":1807,"date":"2020-01-23T19:05:11","date_gmt":"2020-01-23T18:05:11","guid":{"rendered":"http:\/\/mioweb.paveltlapak.cz\/?p=1807"},"modified":"2020-04-05T19:08:46","modified_gmt":"2020-04-05T18:08:46","slug":"rozhovor-jak-premyslet-nad-seo-e-shopu","status":"publish","type":"post","link":"https:\/\/www.paveltlapak.cz\/rozhovor-jak-premyslet-nad-seo-e-shopu\/","title":{"rendered":"Rozhovor: Jak p\u0159em\u00fd\u0161let nad SEO e-shopu"},"content":{"rendered":"\n<p>Rozhovor s <a href=\"https:\/\/www.youtube.com\/channel\/UCMDD3Qj5Z_hkRP-7vn4hNsA\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Danem Vi\u0161\u0148\u00e1kem pro EshopRestart.cz (otev\u0159e se na nov\u00e9 z\u00e1lo\u017ece)\">Danem Vi\u0161\u0148\u00e1kem pro EshopRestart.cz<\/a>. Ve videu se bav\u00edme mimo jin\u00e9 tak\u00e9 o tom, jak\u00e9 jsou faktory krom kvalitn\u00edch text\u016f, kter\u00e9 ovliv\u0148uj\u00ed, jestli se na Seznamu a Googlu ve v\u00fdsledku zobraz\u00edte na co nejvy\u0161\u0161\u00edch pozic\u00edch. <\/p>\n\n\n\n<figure><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/beT667ojiu4\" allowfullscreen=\"\"><\/iframe><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Rozhovor s Danem Vi\u0161\u0148\u00e1kem pro EshopRestart.cz. Ve videu se bav\u00edme mimo jin\u00e9 tak\u00e9 o tom, jak\u00e9 jsou faktory krom kvalitn\u00edch text\u016f, kter\u00e9 ovliv\u0148uj\u00ed, jestli se na Seznamu a Googlu ve v\u00fdsledku zobraz\u00edte na co nejvy\u0161\u0161\u00edch pozic\u00edch.<\/p>\n","protected":false},"author":1,"featured_media":1809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[6],"class_list":["post-1807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ukaz-co-delas","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/comments?post=1807"}],"version-history":[{"count":1,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1807\/revisions"}],"predecessor-version":[{"id":1808,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1807\/revisions\/1808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media\/1809"}],"wp:attachment":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media?parent=1807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/categories?post=1807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/tags?post=1807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":1355,"date":"2020-01-04T12:36:20","date_gmt":"2020-01-04T11:36:20","guid":{"rendered":"http:\/\/mioweb.paveltlapak.cz\/?p=1355"},"modified":"2020-04-05T18:14:32","modified_gmt":"2020-04-05T17:14:32","slug":"moje-kladiva-na-produktivitu","status":"publish","type":"post","link":"https:\/\/www.paveltlapak.cz\/moje-kladiva-na-produktivitu\/","title":{"rendered":"7 kladiv na mou produktivitu"},"content":{"rendered":"\n<p>Zn\u00e1te to. \u010clov\u011bk p\u0159ejde na volnou nohu a t\u011b\u0161\u00ed se pr\u00e1v\u011b na tu volnost a svobodu. Jen\u017ee ejhle. Ono to s sebou nese taky nemal\u00e1 p\u0159\u00edko\u0159\u00ed. A s nimi jsem se za\u010dal pot\u00fdkat i j\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co m\u011b jako freelancera dostihlo<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Probl\u00e9m se vst\u00e1v\u00e1n\u00edm<\/strong> &#8211; Kdy\u017e na v\u00e1s v 9 r\u00e1no \u0161\u00e9f v kanclu ne\u010dek\u00e1, prost\u011b se mi r\u00e1no z postele nechce.<\/li><li><strong>Neuspo\u0159\u00e1dan\u00e1 pr\u00e1ce<\/strong> &#8211; Stovky \u00fakol\u016f na stole. S kter\u00fdm za\u010d\u00edt? A to ani nemluv\u00edm o t\u011bch, na kter\u00e9 jsem zapomn\u011bl. Ve v\u00fdsledku \u010dlov\u011bk sk\u00e1\u010de z jednoho do druh\u00e9ho a moc toho neud\u011bl\u00e1.<\/li><li><strong>Spousta nefakturovan\u00e9 \u010dinnosti<\/strong> &#8211; Tu v\u00e1m cinkne Messenger, tu se za\u010dtete do \u010dl\u00e1nku, tu za\u010dnete odpov\u00eddat na e-mail co pr\u00e1v\u011b p\u0159i\u0161el. Hr\u016fza. Na konci dne se pak div\u00edte, pro\u010d jste nam\u011b\u0159ili jen p\u00e1r hodin, kdy\u017e jste v pr\u00e1ci cel\u00fd den.<\/li><li><strong>Vy\u010derpanost + Frustrace<\/strong> &#8211; A kdy\u017e to se\u010dtete, za\u017e\u00edv\u00e1te den za dnem, jednodu\u0161e v\u00e1s to semele. Dojde chu\u0165 i s\u00edla.<\/li><\/ul>\n\n\n\n<p>\u0158ekl jsem si: &#8222;Zm\u011bn\u00edm to te\u010f hned! P\u0159ece nejsem prvn\u00ed kdo to tak m\u00e1? Ti, co jsou \u00fasp\u011b\u0161n\u00ed to p\u0159eci museli n\u011bjak vy\u0159e\u0161it.&#8220;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dal jsem se na rady \u00fasp\u011b\u0161n\u00fdch&#8230;<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Vst\u00e1vej u\u017e ve 4 <\/strong>&#8211; Stihne\u0161 v\u0161e je\u0161t\u011b p\u0159edt\u00edm ne\u017e ostatn\u00ed p\u016fjdou do pr\u00e1ce. Nojo, ale co pak s t\u00edm, kdy\u017e u\u017e p\u0159ed ob\u011bdem byste se nejrad\u011bji vid\u011bli v pe\u0159in\u00e1ch?<\/li><li><strong>Vypij do hodiny po probuzen\u00ed 8 sklenic vody<\/strong> &#8211; Dod\u00e1\u0161 t\u011blu tak ztracen\u00e9 tekutiny. Nakopnou t\u011b energi\u00ed a nastartuj\u00ed tv\u016fj mozek i den. Jen\u017ee u\u017e ne\u0159eknou, \u017ee pak mus\u00ed\u0161 co 15 minut na WC. A ledviny ti taky nepod\u011bkuj\u00ed.<\/li><li><strong>Zacvi\u010d si<\/strong> &#8211; Chodit do fitka hned po r\u00e1nu m\u00e1 pr\u00fd nejv\u011bt\u0161\u00ed p\u0159\u00ednos.  Asi jo, ale co pak s t\u00edm, kdy\u017e se po zbytek dne v kanclu nem\u016f\u017eete po\u0159\u00e1dn\u011b hnout. A i kdy\u017e vst\u00e1va\u0161 ve 4, tak se po fitku dostane\u0161 k re\u00e1ln\u00e9 pr\u00e1ci stejn\u011b a\u017e v 8.<\/li><li><strong>Medituj <\/strong>&#8211; Ale jo, tohle je fajn.<\/li><li><strong>Sn\u00eddej a\u017e po nejt\u011b\u017e\u0161\u00edm \u00fakolu<\/strong> &#8211; Dob\u0159e. A kdy\u017e je t\u0159eba na 3 hodiny, tak  pak m\u016f\u017ee\u0161 rovnou ob\u011bdvat. Aspo\u0148 u\u0161et\u0159\u00ed\u0161 a zhubne\u0161. Co na tom, \u017ee od t\u011bch 4, kdy vstane\u0161 m\u016f\u017ee\u0161 chc\u00edpnout hladem.<\/li><li><\/li><\/ul>\n\n\n\n<p>Tak takhle to taky nejde. Mysl\u00edm, \u017ee si ka\u017ed\u00fd mus\u00ed naj\u00edt svoje vlastn\u00ed pravidla, kter\u00e1 funguj\u00ed pr\u00e1v\u011b jemu. A tady jsou moje pro inspiraci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vlastn\u00ed cesta k produktivit\u011b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Chytr\u00e9 buzen\u00ed<\/h3>\n\n\n\n<p>Vst\u00e1vat p\u0159esn\u011b na minutu nen\u00ed \u00fapln\u011b ide\u00e1ln\u00ed. Zvl\u00e1\u0161\u0165 kdy\u017e je t\u011blo pr\u00e1v\u011b v hlub\u0161\u00ed f\u00e1zi sp\u00e1nku. N\u011bkdy se tak vyplat\u00ed vst\u00e1t o p\u016fl hodiny d\u0159\u00edv nebo si p\u016flho\u010fku p\u0159ispat. Ale jak to spr\u00e1vn\u011b ovl\u00e1dnout? Zaklapnut\u00edm bud\u00edku, kdy\u017e se n\u00e1m vst\u00e1t nechce to fungovat nebude.<\/p>\n\n\n\n<p>Na\u0161t\u011bst\u00ed existuj\u00ed mobiln\u00ed aplikace, kter\u00e9 dok\u00e1\u017e\u00ed rozpoznat, v jak\u00e9 f\u00e1zi sp\u00e1nku se nach\u00e1z\u00edte, a podle toho v\u00e1s probudit. V kombinaci s chytr\u00fdmi hodinkami se p\u0159\u00ednos je\u0161t\u011b umocn\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Pravideln\u00e9 vst\u00e1v\u00e1n\u00ed<\/h3>\n\n\n\n<p>T\u011blo se mus\u00ed nau\u010dit na ur\u010dit\u00fd re\u017eim. Zjistil jsem, \u017ee kdy\u017e budu ka\u017ed\u00fd den vst\u00e1vat a chodit sp\u00e1t ve stejn\u00fd \u010das &#8211; t\u0159eba i d\u0159\u00edv, ne\u017e jsem zvykl\u00fd, zafunguje to. Pravda. Prvn\u00ed dny je to dost t\u011b\u017ek\u00e9 a t\u011blo se br\u00e1n\u00ed co m\u016f\u017ee. Ale postupn\u011b se to za\u010dne zlep\u0161ovat. <\/p>\n\n\n\n<p>Tohle mi nyn\u00ed naru\u0161uj\u00ed v\u00edkendov\u00e9 z\u00e1bavy s moj\u00ed kapelou III. Cenov\u00e1. J\u00edt sp\u00e1t ve 4 a pak vst\u00e1t v 7 opravdu moc nejde. M\u00e1te n\u00e1pad jak se popasovat i s t\u00edmhle?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Eat that Frog <\/h3>\n\n\n\n<p>Vy\u0159e\u0161it nejneobl\u00edben\u011bj\u0161\u00ed \u00fakol jako prvn\u00ed je skute\u010dn\u011b fajn. Teda hlavn\u011b po tom, a\u017e co se nasn\u00edd\u00e1te. Kdy\u017e to neud\u011bl\u00e1te, budete na n\u011bj stejn\u011b cel\u00fd den myslet a odsouvat pr\u00e1ci na n\u011bm. A\u0165 u\u017e v\u011bdom\u011b nebo nev\u011bdom\u011b.<\/p>\n\n\n\n<p>J\u00e1 se do n\u011bj pou\u0161t\u00edm hned. Je\u0161t\u011b kdy\u017e m\u00e1m dost energie. A p\u0159edt\u00edm, ne\u017e m\u011b za\u010dne p\u0159em\u00fd\u0161len\u00ed o n\u011bm znechucovat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u017d\u00e1dn\u00e9 notifikace<\/h3>\n\n\n\n<p>Cink &#8211; zpr\u00e1va na messengeru. Cvak &#8211; upozorn\u011bn\u00ed  na FB. P\u00edp &#8211; Nov\u00fd e-mail. Kdy\u017e se v\u00e1m tohle stane ka\u017edou hodinu 10x, hlubok\u00e1 pr\u00e1ce je fu\u010d a vy neud\u011bl\u00e1te nic. <\/p>\n\n\n\n<p>Proto jsem si povyp\u00ednal upozorn\u011bn\u00ed v\u0161ech aplikac\u00ed, jak na mobilu, tak v macu. Dokonce i telefon mi zvon\u00ed jen mezi 13 a 17. D\u00edky tomu jsem j\u00e1 ten, kdo rozhoduje o tom, kam budu pozornost sm\u011b\u0159ovat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. E-maily jen kdy\u017e m\u016f\u017eu odpov\u011bd\u011bt<\/h3>\n\n\n\n<p>Do schr\u00e1nky chod\u00edm jen kdy\u017e m\u00e1m mo\u017enosti a prostor odpov\u011bd\u011bt. Pro\u010d? P\u0159edstavte si, \u017ee na sch\u016fzce s klientem nebo na party kouknete na maily na mobilu a p\u0159e\u010dtete si nasr\u00e1vac\u00ed e-mail. Bu\u010f za\u010dnete \u0159e\u0161it, jak na n\u011bj odpov\u011bd\u011bt, nebo d\u00e1te mobil stranou, ale v hlav\u011b v\u00e1m ta nasranost stejn\u011b z\u016fstane. Tak \u010di tak v\u00e1m to rozhod\u00ed sch\u016fzku nebo zkaz\u00ed ve\u010der.<\/p>\n\n\n\n<p>Z tohoto d\u016fvodu v mobilu ani Gmail aplikaci nem\u00e1m. To jen pro jistotu, aby m\u011b nel\u00e1kalo se tam d\u00edvat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. E-maily \u0159e\u0161it dvakr\u00e1t-t\u0159ikr\u00e1t denn\u011b <\/h3>\n\n\n\n<p>Odpov\u00edd\u00e1te na e-mail hned jak p\u0159ijde? Jak\u00e9 lehk\u00e9 pro v\u00e1s je se p\u0159epnout z \u00fakolu, kter\u00fd pr\u00e1v\u011b \u0159e\u0161\u00edte, na p\u0159\u00edchoz\u00ed e-mail, a pak vr\u00e1tit pozornost zp\u011bt na \u0159e\u0161en\u00fd \u00fakol? Pro m\u011b dost n\u00e1ro\u010dn\u00e9. Proto \u0159e\u0161\u00edm e-maily max 3x denn\u011b.<\/p>\n\n\n\n<p>R\u00e1no, hned kdy\u017e p\u0159ijdu do pr\u00e1ce, projdu schr\u00e1nku a vy\u0159\u00edd\u00edm v\u0161echny e-maily, kter\u00e9 m\u016f\u017eu vy\u0159e\u0161it do 2 minut. Zejm\u00e9na proto, abych odblokoval ty, kter\u00fdm dal\u0161\u00ed pr\u00e1ci blokuje \u010dek\u00e1n\u00ed na moji odpov\u011b\u010f. Rozt\u0159\u00edd\u00edm ty, kter\u00e9 vy\u017eaduj\u00ed v\u00edce \u010dasu, a zbytek archivuji. Po ob\u011bd\u011b se dost\u00e1v\u00e1m k \u0159e\u0161en\u00ed zapeklit\u011bj\u0161\u00edch e-mail\u016f. C\u00edlem je dostat se na <strong>Zero inbox<\/strong>. P\u0159ed odchodem z pr\u00e1ce je\u0161t\u011b jednou p\u0159ekontroluji a projdu stejn\u00fdm procesem jako r\u00e1no. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. P\u0159edt\u0159\u00edd\u011bn\u00e1 po\u0161ta v Gmailu<\/h3>\n\n\n\n<p>Gmail v\u00e1m u\u017e dnes dok\u00e1\u017ee po\u0161tu automaticky rozt\u0159\u00eddit l\u00e9pe ne\u017e dobr\u00e1 asistentka. J\u00e1 si jej nastavil tak, aby mi e-maily rozh\u00e1zel na 3 hrom\u00e1dky &#8211; klienstk\u00e9, d\u016fle\u017eit\u00e9 a ned\u016fle\u017eit\u00e9. Klientsk\u00e9, kter\u00fdmi p\u0159i vy\u0159izov\u00e1n\u00ed za\u010d\u00edn\u00e1m, mi je\u0161t\u011b o\u0161t\u00edtkuje n\u00e1zvem klienta. Naopak e-maily, kter\u00e9 nemus\u00edm \u0159e\u0161it, mi s\u00e1m za\u0159azuje do slo\u017eek a rovnou archivuje.<\/p>\n\n\n\n<p>Tohle mi t\u00fddn\u011b u\u0161et\u0159ilo doslova hodiny \u010dasu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A co funguje v\u00e1m?<\/h2>\n\n\n\n<p>Tohle byla inspirace pro v\u00e1s. M\u011b te\u010f zaj\u00edm\u00e1, co se na produktivitu osv\u011bd\u010dilo v\u00e1m? M\u00e1te n\u011bjak\u00e9 n\u00e1pady, co bych mohl na sv\u00fdch z\u00e1sad\u00e1ch vylep\u0161it? Nebo v\u00e1m n\u011bkter\u00e9 p\u0159ijdou zbyte\u010dn\u00e9? Napi\u0161te mi o tom dol\u016f do koment\u00e1\u0159\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zn\u00e1te to. \u010clov\u011bk p\u0159ejde na volnou nohu a t\u011b\u0161\u00ed se pr\u00e1v\u011b na tu volnost a svobodu. Jen\u017ee ejhle. Ono to s sebou nese taky nemal\u00e1 p\u0159\u00edko\u0159\u00ed. A s nimi jsem se za\u010dal pot\u00fdkat i j\u00e1. Co m\u011b jako freelancera dostihlo Probl\u00e9m se vst\u00e1v\u00e1n\u00edm &#8211; Kdy\u017e na v\u00e1s v 9 r\u00e1no \u0161\u00e9f v kanclu ne\u010dek\u00e1, prost\u011b&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15],"tags":[],"class_list":["post-1355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ukaz-co-delas","category-ze-zivota"],"_links":{"self":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/comments?post=1355"}],"version-history":[{"count":11,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1355\/revisions"}],"predecessor-version":[{"id":1768,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1355\/revisions\/1768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media\/1787"}],"wp:attachment":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media?parent=1355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/categories?post=1355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/tags?post=1355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":1336,"date":"2019-11-24T13:43:23","date_gmt":"2019-11-24T12:43:23","guid":{"rendered":"http:\/\/mioweb.paveltlapak.cz\/?p=1336"},"modified":"2020-04-18T11:21:24","modified_gmt":"2020-04-18T10:21:24","slug":"na-jaka-klicova-slova-jste-zapomneli","status":"publish","type":"post","link":"https:\/\/www.paveltlapak.cz\/na-jaka-klicova-slova-jste-zapomneli\/","title":{"rendered":"Na jak\u00e1 kl\u00ed\u010dov\u00e1 slova jste v e-shopu zapomn\u011bli?"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Kter\u00e1 kl\u00ed\u010dov\u00e1 slova pou\u017e\u00edv\u00e1 konkurence? Uk\u00e1\u017eu v\u00e1m n\u00e1stroj, kter\u00fd n\u00e1stroj v\u00e1m to zdarma umo\u017en\u00ed zjistit.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Na jak\u00e1 kl\u00ed\u010dov\u00e1 slova jste zapomn\u011bli?<\/h2>\n\n\n\n<p>Na kter\u00e1 kl\u00ed\u010dov\u00e1 slova se konkurence zobrazuje a vy byste mohli tak\u00e9? Zjist\u00edte to pomoc\u00ed n\u00e1stroje <a rel=\"noreferrer noopener\" aria-label=\"Ahrefs (otev\u0159e se na nov\u00e9 z\u00e1lo\u017ece)\" href=\"https:\/\/ahrefs.com\/\" target=\"_blank\">Ahrefs<\/a>.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analyzujte konkurenci v SEO<\/h3>\n\n\n\n<p>Zkuste vyu\u017e\u00edt kl\u00ed\u010dov\u00e1 slova, kter\u00e1 zat\u00edm nepou\u017e\u00edv\u00e1te, ale konkurence z nich vyd\u011bl\u00e1v\u00e1. \u017de je nezn\u00e1te? Nevad\u00ed. Pod\u00edvejte se, jak snadno je m\u016f\u017eete zjistit.<br><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/sites.fastspring.com\/ahrefs\/instant\/ahrefs-standard-subscription-14day-trial\" target=\"_blank\">Vytvo\u0159te si nov\u00fd free \u00fa\u010det v Ahrefs.<\/a> (p\u0159ipravte si p\u0159ipom\u00ednku, abyste jej do 7 dn\u00ed stornovali)<\/li><li><strong>P\u0159ihlaste se<\/strong>&nbsp;do&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/ahrefs.com\/\" target=\"_blank\">Ahrefs<\/a>. <\/li><li>P\u0159ejd\u011bte do n\u00e1stroje <a rel=\"noreferrer noopener\" aria-label=\"Site Explorer (otev\u0159e se na nov\u00e9 z\u00e1lo\u017ece)\" href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\">Site Explorer<\/a> a zadejte dom\u00e9nu va\u0161eho konkurenta.<\/li><li>V lev\u00e9m sloupci p\u0159eklikn\u011bte na <strong>Organic keywords<\/strong>. Zde vid\u00edte, na jak\u00e9 kl\u00ed\u010dov\u00e1 slova se v organick\u00e9 \u010d\u00e1sti Google konkurence zobrazuje. Vid\u00edte i pozice a hledanost kl\u00ed\u010dov\u00fdch slov.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"75\" src=\"https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs-site-explorer.png\" alt=\"\" class=\"wp-image-1337\" srcset=\"https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs-site-explorer.png 800w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs-site-explorer-300x28.png 300w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs-site-explorer-768x72.png 768w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs-site-explorer-461x43.png 461w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs-site-explorer-297x28.png 297w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs-site-explorer-213x20.png 213w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs-site-explorer-171x16.png 171w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ahrefs-site-explorer-680x64.png 680w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><strong>TIP: <\/strong>Chcete zjistit, na kter\u00e1 kl\u00ed\u010dov\u00e1 slova je konkurence vid\u011bt a vy ne? Nebo, zda jsou na lep\u0161\u00ed pozici ne\u017e vy? Doporu\u010duji exportovat p\u0159ehled pro konkurenci i v\u00e1\u0161 web a n\u00e1sledn\u011b vyu\u017e\u00edt funkce <strong>SVYHLEDAT<\/strong> v Excelu a tabulky spojit. Kde nedojde ke shod\u011b, v\u00edte, \u017ee na toto kl\u00ed\u010dov\u00e9 slovo vid\u011bt nejste.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kter\u00e1 kl\u00ed\u010dov\u00e1 slova pou\u017e\u00edv\u00e1 konkurence? Uk\u00e1\u017eu v\u00e1m n\u00e1stroj, kter\u00fd n\u00e1stroj v\u00e1m to zdarma umo\u017en\u00ed zjistit. Na jak\u00e1 kl\u00ed\u010dov\u00e1 slova jste zapomn\u011bli? Na kter\u00e1 kl\u00ed\u010dov\u00e1 slova se konkurence zobrazuje a vy byste mohli tak\u00e9? Zjist\u00edte to pomoc\u00ed n\u00e1stroje Ahrefs. Analyzujte konkurenci v SEO Zkuste vyu\u017e\u00edt kl\u00ed\u010dov\u00e1 slova, kter\u00e1 zat\u00edm nepou\u017e\u00edv\u00e1te, ale konkurence z nich vyd\u011bl\u00e1v\u00e1. \u017de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[6],"class_list":["post-1336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-petiminutovky","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/comments?post=1336"}],"version-history":[{"count":3,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1336\/revisions"}],"predecessor-version":[{"id":1972,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1336\/revisions\/1972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media\/1799"}],"wp:attachment":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media?parent=1336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/categories?post=1336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/tags?post=1336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":1312,"date":"2019-11-24T13:02:37","date_gmt":"2019-11-24T12:02:37","guid":{"rendered":"http:\/\/mioweb.paveltlapak.cz\/?p=1312"},"modified":"2020-04-21T15:01:51","modified_gmt":"2020-04-21T14:01:51","slug":"ma-pracovni-cesta-tam-a-zase-zpatky","status":"publish","type":"post","link":"https:\/\/www.paveltlapak.cz\/ma-pracovni-cesta-tam-a-zase-zpatky\/","title":{"rendered":"M\u00e1 pracovn\u00ed cesta &#8211; tam a zase zp\u00e1tky"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Odkud jsem se vzal? Jak jsem se vlastn\u011b dostal k tomu, co d\u011bl\u00e1m te\u010f?<\/h2>\n\n\n\n<p>Abych objevil, co skute\u010dn\u011b funguje,&nbsp;musel jsem si proj\u00edt \u010dasto trnitou&nbsp;cestou skrze&nbsp;v\u0161echny pozice pro v\u00fdvoj webu, jeho propagaci i prodej produkt\u016f.&nbsp;Av\u0161ak&nbsp;<strong>jen d\u00edky nasb\u00edran\u00fdm zku\u0161enostem z marketingu, obchodu a v\u00fdvoje&nbsp;mohu dnes&nbsp;nab\u00edzet celistv\u00fd pohled<\/strong>&nbsp;na byznys klient\u016f a v\u00e9st jej k lep\u0161\u00edm v\u00fdsledk\u016fm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hrav\u00e9 za\u010d\u00e1tky<\/h2>\n\n\n\n<p>Sv\u016fj \u00fapln\u011b prvn\u00ed web jsem ve 12 letech vytvo\u0159il v&nbsp;<a href=\"http:\/\/www.pspad.com\/cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">PSPadu<\/a>&nbsp;podle n\u00e1vodu v kn\u00ed\u017ece. Tehdy jsem je\u0161t\u011b ani nem\u011bl doma internet ?&nbsp;<\/p>\n\n\n\n<p>Opravdovou pr\u00e1ci jsem pak za\u010dal&nbsp;u&nbsp;<strong>grafiky a webdesignu<\/strong>. Ten m\u011b svoj\u00ed&nbsp;mo\u017enost\u00ed zapojit neomezenou kreativitu ohromn\u011b nadchl. Prvn\u00ed&nbsp;placen\u00e1 zak\u00e1zka p\u0159i\u0161la v&nbsp;16 letech. Pod hlavi\u010dkou tlapka-design.cz jsem spolupracoval s&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/www.mykoucujeme.cz\/\" target=\"_blank\">br\u00e1chou Mirkem<\/a>, kter\u00fd weby programoval.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"176\" src=\"https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/Sni\u0301mek-obrazovky-2019-11-24-v-12.54.47-e1574597057490.png\" alt=\"\" class=\"wp-image-1314\"\/><\/figure><\/div>\n\n\n\n<p>O pr\u00e1zdnin\u00e1ch mezi 3. a 4. ro\u010dn\u00edkem&nbsp;<a href=\"http:\/\/www.sps-chrudim.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">technick\u00e9ho lycea<\/a>&nbsp;jsem se&nbsp;<a href=\"http:\/\/www.jakpsatweb.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">nau\u010dil HTML a CSS<\/a>, n\u00e1sleduj\u00edc\u00ed&nbsp;rok jsem pronikl do PHP a pr\u00e1ce s&nbsp;redak\u010dn\u00edm syst\u00e9mem&nbsp;<a href=\"https:\/\/www.joomla.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joomla<\/a>.&nbsp;Mohl jsem tedy s\u00e1m nab\u00eddnout&nbsp;<strong>kompletn\u00ed&nbsp;zpracov\u00e1n\u00ed web\u016f a e-shop\u016f<\/strong>, ale n\u011bco mi tam po\u0159\u00e1d chyb\u011blo.<\/p>\n\n\n\n<p>Zjistil jsem, \u017ee&nbsp;<strong>m\u00edt p\u011bkn\u00fd a funguj\u00edc\u00ed web nesta\u010d\u00ed<\/strong>.&nbsp;Bylo pot\u0159eba na web c\u00edlen\u011b p\u0159iv\u00e1d\u011bt ty spr\u00e1vn\u00e9 n\u00e1v\u0161t\u011bvn\u00edky a web d\u00e1l optimalizovat. Za\u010dal jsem se hodn\u011b zaj\u00edmat o&nbsp;<strong>online marketing a UX<\/strong>&nbsp;(u\u017eivatelskou p\u0159\u00edv\u011btivost) a weby st\u00e1vaj\u00edc\u00edch klient\u016f postupn\u011b p\u0159etv\u00e1\u0159el do ziskov\u011bj\u0161\u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prvn\u00ed vrchol, prvn\u00ed vyho\u0159en\u00ed<\/h2>\n\n\n\n<p>Ve 3. ro\u010dn\u00edku p\u0159i studiu&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/www.upce.cz\/fei\/index.html\" target=\"_blank\">Informa\u010dn\u00edch technologi\u00ed UPCE<\/a>&nbsp;jsem p\u0159ibral ke sv\u00e9 pr\u00e1ci i \u00favazek SEO specialisty pro&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/webovy-servis.cz\/\" target=\"_blank\">Webov\u00fd servis<\/a>.&nbsp;Moje zku\u0161enosti mi od veden\u00ed postupn\u011b p\u0159ihr\u00e1ly&nbsp;i obchodn\u00ed \u0159e\u0161en\u00ed popt\u00e1vek, projektov\u00fd management a nakonec i zodpov\u011bdnost za&nbsp;chod marketingov\u00e9ho odd\u011blen\u00ed. Po roce se uk\u00e1zalo, \u017ee&nbsp;<strong>to je p\u0159\u00edli\u0161 mnoho \u010dinnost\u00ed pro jednoho \u010dlov\u011bka a j\u00e1 se za\u010dal dost\u00e1vat do pocitu&nbsp;vyho\u0159en\u00ed<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"297\" height=\"67\" src=\"https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ws-logo.png\" alt=\"\" class=\"wp-image-1317\" srcset=\"https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ws-logo.png 297w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ws-logo-213x48.png 213w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/ws-logo-171x39.png 171w\" sizes=\"auto, (max-width: 297px) 100vw, 297px\" \/><\/figure><\/div>\n\n\n\n<p>V pr\u00e1ci jsem l\u00edtal od jednoho k druh\u00e9mu, ve v\u00fdsledku toho moc neud\u011blal a c\u00edtil se p\u0159\u00ed\u0161ern\u011b vy\u010derpan\u00fd. \u017divot pro m\u011b ztratil smysl. V\u011bd\u011bl jsem, \u017ee pokud n\u011bco neud\u011bl\u00e1m, skon\u010d\u00edm \u00fapln\u011b na dn\u011b.<\/p>\n\n\n\n<p>Rozhodl jsem se zkr\u00e1tit si \u00favazek a s veden\u00edm jsem se domluvil soust\u0159edit se pouze na jednu oblast: <strong>online marketing<\/strong>. Zde jsem za\u010dal zku\u0161enostmi i znalostmi nejv\u00edce r\u016fst. M\u00fdm denn\u00edm chlebem byla optimalizace obchodn\u00edch v\u00fdsledk\u016f klient\u016f s vyu\u017eit\u00edm webov\u00e9 analytiky, obsahov\u00e9ho marketingu, SEO, PPC, srovn\u00e1va\u010d\u016f zbo\u017e\u00ed, soci\u00e1ln\u00edch s\u00edt\u00ed, e-mail marketingu a zvy\u0161ov\u00e1n\u00ed konverzn\u00edho pom\u011bru. T\u0159e\u0161ni\u010dkou na dortu pro m\u011b bylo&nbsp;<strong>budov\u00e1n\u00ed z\u00e1kaznick\u00e9 loajality s d\u016frazem na n\u00e1vratnost investic<\/strong>.<\/p>\n\n\n\n<p>Koncem roku 2014 jsem p\u0159esto za\u010dal poci\u0165ovat, \u017ee to je vrchol, kam se tu m\u016f\u017eu dostat. V\u011bd\u011bl jsem, \u017ee pokud chci d\u00e1l r\u016fst, je \u010das ke zm\u011bn\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jedni\u010dky v Jedni\u010dce<\/h2>\n\n\n\n<p>V listopadu 2014 se vyno\u0159ila p\u0159\u00edle\u017eitost&nbsp;<strong>b\u00fdt mezi nejlep\u0161\u00edmi v oboru<\/strong>. Otev\u0159el se tu pro m\u011b nov\u00fd sv\u011bt: Zjistil jsem, \u017ee pr\u00e1ce m\u016f\u017ee b\u00fdt opravdu z\u00e1bavn\u00e1 a z\u00e1rove\u0148 p\u0159in\u00e1\u0161et klient\u016fm vysokou hodnotu. V&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/www.h1.cz\/\" target=\"_blank\">H1.cz<\/a>&nbsp;jsem za\u010dal jako SEO konzultant, brzy p\u0159ibral PPC a pro n\u011bkter\u00e9 klienty i&nbsp;<strong>kompletn\u00ed marketingovou strategii<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"297\" height=\"208\" src=\"https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/h1-logo.png\" alt=\"\" class=\"wp-image-1319\" srcset=\"https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/h1-logo.png 297w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/h1-logo-213x149.png 213w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2019\/11\/h1-logo-171x120.png 171w\" sizes=\"auto, (max-width: 297px) 100vw, 297px\" \/><\/figure><\/div>\n\n\n\n<p>H1.cz pro m\u011b byla velkou \u0161kolou, d\u00edky kter\u00e9 jsem se mohl znovu&nbsp;<strong>skokov\u011b posouvat<\/strong>. \u0160lo to opravdu raketov\u011b, proto\u017ee jsem toho u\u017e spoustu znal a chyb\u011bj\u00edc\u00ed kousky skl\u00e1da\u010dky rychle doplnil. Vytvo\u0159il jsem si tak kompletn\u00ed p\u0159ehled nad cel\u00fdm fungov\u00e1n\u00edm online marketingu, web\u016f a p\u0159iv\u00e1d\u011bn\u00ed z\u00e1kazn\u00edk\u016f do byznysu klient\u016f.<\/p>\n\n\n\n<p>V\u0161e jsem nakonec propojil&nbsp;se sv\u00fdmi p\u0159edchoz\u00edmi zku\u0161enostmi a&nbsp;<strong>sestavil jednoduchou metodu, kter\u00e1 v\u00fdborn\u011b funguje a p\u0159iv\u00e1d\u00ed m\u00fdm klient\u016fm v\u00edce z\u00e1kazn\u00edk\u016f z jejich webu<\/strong>&nbsp;a kterou v sou\u010dasnosti pou\u017e\u00edv\u00e1m pouze j\u00e1.<\/p>\n\n\n\n<p>I v&nbsp;agentu\u0159e jsem vid\u011bl spoustu mo\u017enost\u00ed, jak pr\u00e1ci zefektivnit a p\u0159in\u00e9st do n\u00ed nov\u00e9 mo\u017enosti. V pevn\u011b nastaven\u00fdch kolej\u00edch nadn\u00e1rodn\u00ed korporace ale bylo t\u011b\u017ek\u00e9 n\u011bco m\u011bnit.&nbsp; Doj\u00ed\u017ed\u011bn\u00ed se nav\u00edc st\u00e1valo \u010d\u00edm d\u00e1l n\u00e1ro\u010dn\u011bj\u0161\u00edm a vlastn\u00edch klient\u016f p\u0159ib\u00fdvalo. Za\u010d\u00e1tkem podzimu jsem se tedy&nbsp;<strong>rozhodl pro jednu z nejv\u011bt\u0161\u00edch \u017eivotn\u00edch zm\u011bn<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Svobodn\u00e1 voln\u00e1 noha<\/h2>\n\n\n\n<p>Od 1. \u0159\u00edjna 2015 jsem freelancerem. Prvn\u00ed m\u011bs\u00edc byl slo\u017eit\u00fd. Musel jsem se nau\u010dit&nbsp;si s\u00e1m \u0161\u00e9fovat, donutit se r\u00e1no vst\u00e1t a pracovat z domu. Nakonec jsem toto t\u011b\u017ek\u00e9 obdob\u00ed p\u0159ekonal a za\u010dal si u\u017e\u00edvat svobodu a mo\u017enosti pr\u00e1ce na voln\u00e9 noze.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"354\" height=\"64\" src=\"https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2020\/03\/pavel-tlapak-logo-2020-1.png\" alt=\"\" class=\"wp-image-1488\" srcset=\"https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2020\/03\/pavel-tlapak-logo-2020-1.png 354w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2020\/03\/pavel-tlapak-logo-2020-1-300x54.png 300w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2020\/03\/pavel-tlapak-logo-2020-1-297x54.png 297w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2020\/03\/pavel-tlapak-logo-2020-1-213x39.png 213w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2020\/03\/pavel-tlapak-logo-2020-1-171x31.png 171w, https:\/\/www.paveltlapak.cz\/wp-content\/uploads\/2020\/03\/pavel-tlapak-logo-2020-1-350x64.png 350w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/figure><\/div>\n\n\n\n<p>A\u010dkoliv se to m\u016f\u017ee zd\u00e1t jako osamocen\u00e1 pr\u00e1ce, nejsem na to s\u00e1m. Na spoust\u011b t\u00e9mat spolupracuji s ov\u011b\u0159en\u00fdmi specialisty. Sv\u016fj pracovn\u00ed den\/kancel\u00e1\u0159 v Pardubic\u00edch sd\u00edl\u00edm s TOP affiliate managerem Josefem Kroupou, autorem projektu <a href=\"https:\/\/www.svatebniasistentka.cz\/\">Svatebn\u00ed asistentka<\/a>.<\/p>\n\n\n\n<p>Kone\u010dn\u011b&nbsp;<strong>mohu d\u011blat v pln\u00e9m rozsahu to, co m\u011b bav\u00ed a napl\u0148uje<\/strong>. A&nbsp;d\u011bl\u00e1m to, jak nejl\u00e9pe dovedu&nbsp;?<\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Odkud jsem se vzal? Jak jsem se vlastn\u011b dostal k tomu, co d\u011bl\u00e1m te\u010f? Abych objevil, co skute\u010dn\u011b funguje,&nbsp;musel jsem si proj\u00edt \u010dasto trnitou&nbsp;cestou skrze&nbsp;v\u0161echny pozice pro v\u00fdvoj webu, jeho propagaci i prodej produkt\u016f.&nbsp;Av\u0161ak&nbsp;jen d\u00edky nasb\u00edran\u00fdm zku\u0161enostem z marketingu, obchodu a v\u00fdvoje&nbsp;mohu dnes&nbsp;nab\u00edzet celistv\u00fd pohled&nbsp;na byznys klient\u016f a v\u00e9st jej k lep\u0161\u00edm v\u00fdsledk\u016fm. Hrav\u00e9 za\u010d\u00e1tky&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ze-zivota"],"_links":{"self":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/comments?post=1312"}],"version-history":[{"count":8,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1312\/revisions"}],"predecessor-version":[{"id":1974,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1312\/revisions\/1974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media\/1788"}],"wp:attachment":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media?parent=1312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/categories?post=1312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/tags?post=1312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":1810,"date":"2019-05-12T19:20:22","date_gmt":"2019-05-12T18:20:22","guid":{"rendered":"http:\/\/mioweb.paveltlapak.cz\/?p=1810"},"modified":"2020-04-05T19:24:05","modified_gmt":"2020-04-05T18:24:05","slug":"1810-2","status":"publish","type":"post","link":"https:\/\/www.paveltlapak.cz\/1810-2\/","title":{"rendered":"Jak za\u010d\u00edt s optimalizac\u00ed konverzn\u00edho pom\u011bru webu?"},"content":{"rendered":"\n<p>Jak\u00fdm zp\u016fsobem p\u0159istupovat k UX a CRO webu, aby to m\u011blo skute\u010dn\u00e9 v\u00fdsledky? M\u016f\u017eete s optimalizac\u00ed konverzn\u00edho pom\u011bru za\u010d\u00edt sami hned te\u010f? A jak\u00e9 metody k tomu vyu\u017e\u00edt? Na to v\u0161e odpov\u00edd\u00e1 Pavel Tlap\u00e1k ve sv\u00e9 p\u0159edn\u00e1\u0161ce, a to v\u010detn\u011b konkr\u00e9tn\u00edch postup\u016f.<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_T_cAxyVpxw\" allowfullscreen=\"\"><\/iframe><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Jak\u00fdm zp\u016fsobem p\u0159istupovat k UX a CRO webu, aby to m\u011blo skute\u010dn\u00e9 v\u00fdsledky? M\u016f\u017eete s optimalizac\u00ed konverzn\u00edho pom\u011bru za\u010d\u00edt sami hned te\u010f? A jak\u00e9 metody k tomu vyu\u017e\u00edt? Na to v\u0161e odpov\u00edd\u00e1 Pavel Tlap\u00e1k ve sv\u00e9 p\u0159edn\u00e1\u0161ce, a to v\u010detn\u011b konkr\u00e9tn\u00edch postup\u016f.<\/p>\n","protected":false},"author":1,"featured_media":1811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[9],"class_list":["post-1810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ukaz-co-delas","tag-cro"],"_links":{"self":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/comments?post=1810"}],"version-history":[{"count":2,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1810\/revisions"}],"predecessor-version":[{"id":1813,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1810\/revisions\/1813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media\/1811"}],"wp:attachment":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media?parent=1810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/categories?post=1810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/tags?post=1810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":1800,"date":"2019-04-05T18:54:33","date_gmt":"2019-04-05T17:54:33","guid":{"rendered":"http:\/\/mioweb.paveltlapak.cz\/?p=1800"},"modified":"2020-04-05T18:57:16","modified_gmt":"2020-04-05T17:57:16","slug":"mlady-podnikatel-jak-delat-online-marketing-e-shopu","status":"publish","type":"post","link":"https:\/\/www.paveltlapak.cz\/mlady-podnikatel-jak-delat-online-marketing-e-shopu\/","title":{"rendered":"Mlad\u00fd Podnikatel: Jak d\u011blat online marketing e-shopu?"},"content":{"rendered":"\n<p>Maj\u00ed to dnes e-shopy v online marketingu jednoduch\u00e9? Jak\u00e9 d\u011blaj\u00ed nej\u010dast\u011bj\u0161\u00ed chyby a jak si svou pr\u00e1ci mohou usnadnit?<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/178018548\" width=\"640\" height=\"360\" allowfullscreen=\"\"><\/iframe><\/figure>\n\n\n\n<p>V\u00edce na <a href=\"https:\/\/mladypodnikatel.cz\/jak-delat-online-marketing-eshopu-t30489\">https:\/\/mladypodnikatel.cz\/jak-delat-online-marketing-eshopu-t30489<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maj\u00ed to dnes e-shopy v online marketingu jednoduch\u00e9? Jak\u00e9 d\u011blaj\u00ed nej\u010dast\u011bj\u0161\u00ed chyby a jak si svou pr\u00e1ci mohou usnadnit? V\u00edce na https:\/\/mladypodnikatel.cz\/jak-delat-online-marketing-eshopu-t30489<\/p>\n","protected":false},"author":1,"featured_media":1801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[7,9,11,6],"class_list":["post-1800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ukaz-co-delas","tag-analytika","tag-cro","tag-ppc","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/comments?post=1800"}],"version-history":[{"count":1,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1800\/revisions"}],"predecessor-version":[{"id":1802,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/posts\/1800\/revisions\/1802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media\/1801"}],"wp:attachment":[{"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/media?parent=1800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/categories?post=1800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paveltlapak.cz\/wp-json\/wp\/v2\/tags?post=1800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]